Who Says The Right Target Marketing Strategies Won’t Make A Difference!Part Two
Did you happen to notice in part one, of this ongoing series, about how, you can and definitely should be, consistently implementing some type of customize- able, target marketing strategies and or tactics? Great. So glad to hear that.
However, going forward. You can and should, consistently be implementing, variations of any market tested strategies and or tactics you uncover.
As a direct result of your laser target marketing strategies and or tactics.The remainder of this particular post, (hopefully) will demonstrate to you, exactly how you can accomplish doing just that.
So Why In The World Should You Fully Embrace Any So Called Target Marketing Strategies And Or Tactics?
Quickly picking up where part one left off. As you recall. You own, a single location retail jewelry store outlet.
And you both approached and successfully negotiated, a potentially profitable, strategic alliance type of partnership, with a local, non franchised, Mom & pop style bakery.
Both you and some of your key staff members routinely patronize.And your mutually beneficial arrangement, allows you to place a really big sign, along with a rather large punch bowl,somewhere in a highly visible area of their store.
And it promotes, an extremely popular monthly free drawing.
Where local business owners, of all shapes and sizes. Service providers, as well as some aspiring startup entrepreneurs etc.
They all can drop their business or properly filled out index cards into the bowl.
So How In The World Can Some Effective Target Marketing Strategies and Or Tactics Ultimately Lead To Some Major Front Or Back End Profits?
Great question. So glad you asked! First of all. As you also recall from part one.
Every month, both a 1st and 2nd grand prize winner are chosen. Remember? The 1st grand prize winner, wins a $400 dollar bakery credit. While that month’s 2nd runner up, automatically wins a $250 dollar credit.
And both grade prize winners, get to use their credits, in any combination they choose.
This way, the bakery is almost assured of some constant, positive, word of mouth and mouse buzz.
Both on and off of social media.Don’t you agree? Absolutely. However, here’s where things start to get awfully interesting and potentially profitable.So please pay very close attention.Okay?
So How Do You Put Some Of Your Very Best target Marketing Strategies And Or Tactics On Steroids?
Case in point. Each month, after the bakery announces, that months 1st and 2nd grand prize winners.By merely placing another sign, somewhere prominent in their store
Since you’re literally behind the scenes, footing 100% of the bills, for this particular marketing tactic.
You also hire some local college graduates, who are basically, under employed graduate students.They will call, text and email, each months runner ups and offer them two really cool, secondary prizes, worth X.
1.) Secondary prize # one: Both the owners of the business, or service and all of their employees, will receive, two sided. laminated index cards, which entitle them, to (either) 10 (or X% off), all their purchases for the next six months or a year.
So Why Shouldn’t You Strategically Leverage Any And And All Positive Word Of Mouth Or Mouse Feedback You Constantly Receive!
With absolutely no minimum purchase requirements! Say what? Or, for just a one time payment of $20 or X amount of dollars.
They get a special, lifetime VIP index card. Which not only entitles them to 20% off any an all purchases, they make from now on. But on their birthday.
They just come in, present their driver license, or any other acceptable form of picture ID.And they get a free Xtra large beverage of their choice.
And either one donut, pastry or bagel at your actual cost. Social media blitz anyone?
2.) Secondary prize # two: Next.To their complete surprise. These local business owners and or service providers, will be made aware.
As long as they bring, (more like) drag a friend with them to your store, whose at least 18.And they join one of your VIP opt in email list/mobile marketing list.
And they do it before the stated expiration date ,in either the text message or phone call they receive.
They get to purchase any one piece of jewelry, and save a whopping 50 (or X% off) the normal retail price. Up to $1,500 (or X) number of dollars.Let a little strategic price testing be your ultimate guide here.
This Is How You Initially Get Your Proverbial Marketing Foot In The Door!(And Keep It There!)
Your main goal here. Is not to necessarily sell these highly influential local, business owners, service providers and or aspiring entrepreneurs, a rather nice, albeit, extremely inexpensive, single piece of designer jewelry.
Quite the contrary. Instead, this rather simplistic marketing tactic, is to merely inexpensively leverage the business owners, and service providers, professional and personal inner circle.
For literally pennies on the dollar! Bingo! Hopefully this rather watered down, (strictly) hypothetical marketing example.Has successfully demonstrated to you.
How the right, customize- able target marketing strategies and or tactics. Can and definitely will, make a ton of difference to your bottom line over time. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
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