Are you ready to discover how to sell information products more effectively?
Could you possibly ever imagine a foreign film being able to teach you how to sell information products more effectively?
Yea, it does sound a little odd, but it’s true. For ex; have you ever noticed that whenever you’re watching a foreign film, without those subtitles, you’re virtually clueless as to what’s actually being said.
(FYI: For those of you not familiar with the term “subtitles,” it simply refers to the text that appears at the bottom of the screen, that translates the films language into a language the audience can understand.
How To Sell Information Products More Effectively……
And of course, right about now, you’ve got to be wondering, what if anything, that has to do with successfully marketing information products.
Fair enough; the first thing you need to (always) take into consideration, is that (on average) about 10-40% of your online audience is basically Internet terminology illiterate.
Or to say it another way, they’re Internet marketing newbies, and all this cyber lingo is (quite) new to them. And let’s face it, it can be quite intimidating.Right? Absolutely.
Introducing Three Incredibly Simple Reasons Why Your Information Business Is At Least 50% Less Effective Than It Should Be! (And How To Fix It!)
1.) Believe it or not, a staggering 10-40% of your online audience (really) has no idea what you mean, whenever you routinely use the following five basic terms:
A.) PPC- Pay Per Click advertising. B.) SEO (Search Engine Optimization. C.) FTP- File Transfer Protocol. D.) HTML- Hyper Text Markup language, (good luck trying to explain that one to a newbie!) E.) POP# (Version # 3. Post Office Protocol.)
Consistently using those insider terms without taking the time to explain their meaning in parentheses, is a huge mistake. Because you’ll lose as much as 40% of your valued readership.
(Note: In case you hadn’t noticed, there is a huge (ever growing) demand for beginning ‘how to’ information products and services for newbies of all kinds.)
You Be An Information Provider And Or Value Provider And You’ll Quickly Start To Move To The Head Of The Class!
That type of insider (intermediate to advanced) lingo will cause them to simply leave your site, and if you’re not systematically capturing their all important contact information, (email address), at least 99% of them will not be coming back.
Simply because, just like watching a foreign film without the proper subtitles, they simply can’t follow you.
2.) That being said, whenever you’re doing any type of interview and or your recording an audio product of some kind.
Always be sure you take the time to speak very slowly when spelling any web address you may be referring your audience to.
Believe It Or Not You Definitely Don’t Have To Get Or Be Fancy In Order To Start Moving Ahead!
Never presume that your web URL (Uniform Resource Locator – web address) is being understood, simply by verbalizing it.
It may not be, so you need to slowly spell it out. And likewise, whenever you’re writing something out, be sure you explain (in simple) layman’s terms, any type of industry terminology.
3.) And finally… There is absolutely nothing more frustrated than watching or listening to an audio.
Or watching a video presentation of some kind, and the presenter(s) are demonstrating some mathematical calculation, and they don’t bother to explain how they arrived at the final answer(s.)
It’s as if they (mistakenly) presume everyone is on the same page. And they just provide the final calculation. And not the all important (mathematical) road map, demonstrating (step by step) how they got there!
Be Your Audiences Guide And Watch Your Long Term Profits Start To Grow And Grow!
You adhere to these three incredibly powerful, (yet) simple, proven marketing ploys and just like adding the all important subtitles to that foreign film.
It really helps your audience appreciate your message so much more. And you’ll never have to wonder again, how to sell information products more effectively.
No matter what your particular niche is.
If you would, please Digg or tweet this. Thanks! And be sure you grab your explosive free 22 step small business marketing idea kit series.
Because it will help you master your effective communication in marketing skills.
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