How And Why Aggressively Marketing Your Business Will Initially Involve The Word Free!

So how much traditional paid advertising and or promoting have you done, in the last 18 -24 months?

And honestly, have or did things ultimately turn out?

And did you somehow manage to break even on the initial front end?

This being the case, would you prefer to discover, how and why aggressively and strategically marketing your business and or services, may initially involve the word free?

Or like so many others, did you invest a ton of money, in the hopes, this particular outrageously expensive, traditional advertising and or promotional campaign, would finally out perform the others?

If so, good luck with that. Let’s take a much closer look, at some extremely viable marketing options. Then you can decide.Fair enough?

Why Creating A Brand From Scratch May Not Be Such A Bad Idea!

So imagine this. You’re senior marketing director, for a major beverage distributorship. And you specialize in exotic coffees, teas, cocoas,lemonades and high end wines and champagnes.

And you’re definitely looking to make a big splash in the market place.But there is no way, you’re going to continue, to throwaway a ton of your money, on these glitzy ads and promotional campaigns, which fail to reach at least 99% of your intended audience.Right?

So you’re definitely open to some creative marketing alternatives. Especially if while you’re saving money, you’re also strategically expanding your reach and influence.

Even Without The Help Of A Reputable Brand Strategist You Can Still Make A Big Splash!

So while the vast majority of your major competitors, are constantly going the traditional advertising and or promotional route.

You know, they run outrageously expensive, prime time ads, on local radio, TV and or in various specialty publications etc.

You instead, initially test the following two approaches. Since you’ve already run your total lifetime customer value numbers, and your ideal customer has a long term, lifetime value of somewhere between $1,000 – $2,700 dollars, over the next five to seven years.

First, you’ll reach out to a couple of the top corporate jet leasing agents in your immediate area.

And offer to let them giveaway to at least 50 (or X number) of their best customers and or extremely high profile contacts, who routinely lease those extremely popular gulf stream jets!

Make Strategic Brand Development One Of Your Main Priorities!

And you’ll gladly allow the leasing agencies top agents, to include a free bottle of your best selling champagne and or wine, when they lease a gulf stream.

And the sealed envelop, with the words “Thank You!” in big, bold red letters, invites the recipient, to call your office asap, in order to receive at least two more bottles at your actual hard cost, for their next major corporate event. 😀

Next, you’ll approach at least two of the top limo service providers in your local area. And whenever one of their high end corporate clients leases a limo for a day or two.Which costs X amount of dollars or more.

They will be pleasantly surprised, because initially those high end corporate customers of the limo service, will be made aware, at least 25 (or X%) of their bill has been paid by your company. Say what?  😀

This Is How And Why Strategically Marketing Your Business And Or Service Will Definitely Give You An Edge!

And after they get over the initial shock, you know they’ll aggressively take to social media,  spreading the news, right? (Wouldn’t you!  😀 )

And they’ll be directed to contact your office asap, in order to make arrangements, to send at least 10-25 of their top customers, their free bottle of champagne and or wine.

And of course you’ll definitely be providing, both the limo service and the corporate jet leasing owners, (and their staff) free bottles of the bubbly, and some of your best selling wines, for their major, annual corporate events.  😀

(Especially if they agree to add both images and video footage to their state of the art WordPress website and or blog.)

Who Says A Little Innovative Marketing Can’t Go A Long Way!

And you’ll also arrange for the corporate jet leasing company, to provide both the pilots and maintenance people, with free bottles of either champagne and or wine. 😀

Or you could keep wasting a fortune on those outrageously expensive, dismally performing ads and or promotions.

Hopefully, you’ve been exposed to more than enough marketing creativity, for you to want start strategically marketing your business and or services, initially using the word free! Don’t you agree?

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!

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