So How Would You Build A High Profit Business Model Without Corporate Backing!
So whether there’s a local recession going on, in your particular area or not, you definitely still need to still take necessary steps, to build a high profit business model of some kind, do you not?
Me too. 😀 However, here’s the challenge in a nut shell.
If you’re a semi cash strapped, small business owner, service provider and or start up entrepreneur etc.
And you’re attempting to promote, your extremely valuable, products and or services, via the outrageously expensive, traditional advertising route.
Truth told, you may not actually have enough money and or other much needed financial resources, to make that particular approach work over the long haul.
Unless, you’re flexible enough and willing to….?
So How In The World Do You Consistently Build A High Profit Business Model Without Deep Corporate Financing Behind You!
The main thing to definitely keep in mine is, don’t attempt to promote, like the big boys & girls do, who have deep corporate pockets.
Let’s say you currently run, a single location, Mom & pop style retail jewelry store.
And of course, just like the vast majority of your local competitors. You too, have hired an expert SEO firm, to help get and keep the blog posts, on your state of the art WordPress blog, consistently ranking higher in all of the major search engines.
And for a brief time, you also wasted a fortune, on some outrageously expensive, dismally performing, local billboard, radio, TV and newspaper ads etc.
The Best Way To Market Your Business Or Service Is Through Positive Word Of Mouth Or Mouse Leverage Of Some Kind!
You also tried direct snail mail campaigns, and on average, your overall response rate, was just under one percent. Bummer. 🙁
Which means, your direct mail campaigns, didn’t even generate enough sales revenue on the initial front end, in order to justify doing a much needed, follow up mailing campaign.
And what’s worst, even if their initial snail mail campaign, did earn an initial front end profit.
In order to run another campaign, you would need to pay for your typesetting and postage again.
And if you increased the overall size of your mailing, you would pay even more for postage.and other ongoing costs.Which of course further eats into to your initial, front end gross profits.Correct?
Consistently Implementing Some Creative Marketing Strategies And Or Tactics Can Definitely Help Put Your Long Term Gross Profits On The Fast Track!
Case in point; Getting back to the example of your local retail jeweler store, deciding to go the outrageously expensive,traditional local TV advertising route.
Granted, even if your jewelry store, isn’t currently located in a (so called) major market.
Just depending on whether or not the local TV station, does their own in house ad productions or not.
If they do, you’ll definitely save a ton of money upfront. But whether your TV ad cost just a few hundred or a few thousand dollars to initially produce it.
The Best Way To Advertise Your Business And Or Service Is Not By Relying On Outrageously Expensive Promotions!
You still will need to spend a ton of money, over and over again, in order for the general public, to even begin to become aware of your presence.
But always bare in mine, the moment you stop paying for any type of traditional advertising and or promotional campaign.
Any and all forward momentum stops.In which case, you’re basically starting all over from scratch.
You Can Definitely Make More Money With The Right Marketing Approach!
On the other hand, rather than constantly spend a ton of money, to not only initially create your ads, but then another small fortune constantly running them. 😀
And all the while, at least 98% or more, of the general market, which is being exposed to your ads, have absolutely no interest in your business, products or services. Nod your head cadets, because it’s true.
As a proven alternative, what if you strategically created, some potentially profitable, positive word of mouth buzz, by initially approaching, some of your extremely high profile, non directly competing vendors.
Like the local courier and or UPS (Untied Parcel Service) or postal workers, who routinely deliver your daily or weekly mail. Huh?
Use Some Of Your Very Best Entrepreneurial Ideas To Take Your Business And Or Service To The Very Next Level Or Two!
Say for ex; you allow the UPS and postal delivery person, to purchase, up to $500 (or X amount) of your jewelry, for (either themselves), and or their spouse, live in significant other or kid or in law etc.At your actual cost.
However, just for joining your opt in email/mobile marketing list, they automatically get to purchase, up to $1,000 (or X dollars) worth of your extremely eye catching bling, for your actual cost.
Think about how often your local mail carrier, will be posting some really cool videos and or images, all over social media, bragging about the incredible deal they got on their great looking jewelry. 😀
You Definitely Can And Should Take Your lead Generation Efforts To The Very Next Level Or Two!
Plus, think about how many other local, daily deliveries, both the UPS driver and local mail carrier makes per day.
Think about how much additional free exposure, this gets your eye catching bling. 😀
In part two, you’ll see how this one incredibly simple strategy helps take your business viral, for virtually pennies on the dollar.
Are you starting to appreciate, how and why you definitely should strategically build, a high profit business model, using different types of marketing leverage. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
