Tired of wondering how to increase market share?
(And Out Promote Your Major Competitors For Literally Pennies On The Dollar!)
Are you still struggling trying to figure out how to increase market share?
Does your current skill set allow you to best service your particular niche market? To an extremely high degree.
Is it really a question of, do you have enough money to effectively advertise, promote or market your products or services?
In other words, are you really not currently doing enough business because of something outside of your control, like a lack of money?
If an extremely successful small, medium and or large business owner or service provider approached you right now, does your current skill level and or business experience allow you to accept them as a client?
If not, why not? What’s missing? The point is, while you might (somehow) be convinced that (it’s) something outside of your control , like maybe you don’t have enough ad budget money (yet) to buy expensive local or national radio advertising spots.
Or maybe you think, if you could just afford to pay $7 dollars per click (or more) on your Pay Per Click (PPC) ad campaign, all or most of your lead generation problems would be solved.
Nope; It’s a lot simpler than you think. The fact that you could be allowing a ton of potential new or additional existing business, to slip through your sales funnel, has more to do with how you currently market your products and services, than it does with the amounts of money and other resources you use to reach your niche market.
How To Increase Market Share In Seven Different Ways…(Without Necessarily Spending More Money!)
In order to really expand your marketing perception, let’s focus (temporarily) on a really large and very successful corporation (like) Target.
Target probably has upwards of 1,500- 2,500 daily (happy visitors) each and every day. But here’s the real point.
Buried within all those satisfied customers is a ton of additional new revenue (there) for the taking, simply by Target (or you) paying attention to the various segments of their highly diverse customer base.
Case in point; let the following seven different categories, be your tentative guide to expanding your current customer or client base, without spending the traditional fortune to do so.
Now before you dive head long into these seven incredibly simple (non techie) sample categories, bare in mine they are merely for example illustrations purposes only.
Meaning- your particular customer/patient and or client base may not be reflected here. No matter, it’s the over all general concept you have to grasp or you’re simply wasting your time.
Introducing Seven incredibly Simple Ways To Segment Your Customer Base And Sky Rocket Your Long Term Profits! (For Literally Pennies On The Dollar!)
Remember (although) these particular examples are referring to Target, try to see how and where you can effectively segment your particular customer/client base as well.
( Extremely important note:And if you want customized paid help in order to help you do so.Just reach out to via my blogs contact page at your earliest convenience.)
1.) They could target senior citizens and or the various groups that represent the huge consumer base known as “Baby boomers.”
Because they have tons of assets they need to pass on to their loved ones and other family members etc. Which means Target might reach out and “joint venture” with organizations like AARP and others.
You’re literally talking about millions of cash rich consumers here! With literally hundreds, if not billions of collective dollars and clout.
So What Can Your Semi Cash Strapped Business And Or Service Possibly Do Right Now To Start Consistently Generating Some Positive Word Of Mouth Or Mouse Buzz?
2.) They could target Mothers on “Mothers Day” and beyond; maybe they start a “Mother’s of the Month Award!”
Each month any kid 19 and under, can nominate their Mom & Grand Mom, for some really cool prize like a $1k gift card, a dozen roses delivered to (either) their place of business, job or home etc.
(Think about the long term positive word of mouth impact, this one incredibly simple strategy, would have on any major retailers social media standing alone.)
You also throw in a really nice gourmet box of chocolates from one of the top local providers, dinner for two at one of the top local four star restaurants (a $75 dollar value!)
Are You Starting To Smell The Long Term Marketing Possibilities Here?
Plus, a $100 dollar gas card and a gift certificate for a free massage (a $60 dollar value), at one of the top rated local massage & therapy service providers. And to top things off, a nice pair of women s earrings and 32 oz. of one of Targets best selling women s perfumes. Say what?
That ought to get things stirred up for a while, don’t you think! And you can bet (both) Facebook, Instagram and twitter will get more than their fair share of activity on those days!
3.) They could target customers with kids twelve and under; and have special discount coupons for the kids section, especially for the annual “back to school” rush.
You shop during the traditionally slower summer months and once your kids are about to head back to school, you automatically qualify for guaranteed additional special savings of X, by being part of the “Kids are cool summer fun club.”
There Is An Absolute Ton Of Business To Be Had When You Actively Seek Out Your Customer And Clients Affinity Groups!
4.) They can target married couples, and have special anniversary & Valentines Day clubs and each Valentines Day, three couples win exotic vacation packages value at $2,500 dollars! Or X!
Free airfare, one weeks worth of free car rental, (a guaranteed minimum $149 dollar value), plus $500 dollars in gambling chips, compliments of the guest hotel where they’re staying.
And free breakfast & dinners each night of their stay! All told, it’s a $7,000, (or X) dollar value. And each Valentines day, a Target management staff member chooses at least three grand prize winners and 100, ( or X ) numbers of runner ups.
And the all 100 runner ups, get a $50 dollar gas card and a special coupon good for 50% off dinner for two at one of the top four star local major restaurants in the area.
5.) They can target expecting Moms, that are visibly showing.
Are You Starting To See How Many Potential Untapped Profit Centers There Really Are Currently Available To You And Or Your Major Competitors!
6.) They can target the pet owners in their customer base. They might inexpensively test a “I love my pet” website, where all types of avid pet owners upload pictures and (of course) videos of their pets.
And each day Target could have by voter participation, a “who has the cutest pet picture contest.” And a “who has the cutest pet video” daily contest as well.
Each day, each winner will be notified of their pets triumph and the pet owner will receive a lifetime discount of X %, off any pet products purchased from Target and any of their participating local JV(joint venture) partners businesses.
7.) And finally… Target (or you) could simply have a enter to win a “Free have lunch on us” voucher”, that’s good for six (or X) number of months. Where every week Target (and or) major retailer X, selects an entrant and you win a voucher good for $12 dollars.
Or X% off for the next X number of months.
Why Not Give Your Marketing Creativity A Chance To Serve You And Others!
And they can bring a maximum of any three (adult friends) over 18 with them and the friends automatically get 50% off entire lunch bill as well.
The point is, currently while most of your competitors are desperately trying to figure out how to increase market share?
You are simply leveraging your current customer base more effectively and in the process, creating a ton more business, for a fraction of the cost. Don’t you agree?
Hopefully, you see the value here and your ready to Google Plus or tweet this. Thanks!
And you also want to grab your explosive free 22 step small business marketing idea kit series. No matter what your particular niche is.
Because it will help you master your effective communication in marketing skills.
It’s a $97 dollar value and it’s free!
