(And How You Definitely Can Too!)
So how many profit seeking entrepreneurs, do you personally know of, who are not sincerely interested in making their grand opening events, a major success?
Me either! 😀 But here’s the thing ladies & gentlemen. Both on and offline, there is no shortage of products, retailers (of all shapes and sizes), not to mention savvy service providers, who’ll stop at nothing, to get and keep, a portion of our discretionary income, correct?
For sure. 😀 So if you are sincerely interested in finally discovering, how you can put your next grand opening event on marketing steroids.
By all means please read on. For the rest of you thanks so much for stopping by…
So Who Else definitely Wants To Know How Some Of the Ultimate Insider Entrepreneurs Put Their Grand Opening Events On Marketing Steroids! (And How You Definitely Can Too!)
Ladies & gentlemen, (and fellow) aspiring, profit seeking entrepreneurs. For this particular, (hopefully) extremely eye opening, hypothetical marketing template.
Parts of the main foundation, will simply be modeled, after a similar post about how some extremely marketing savvy entrepreneurs, put their grand opening events on marketing steroids.And how you definitely can too.
But for this particular hypothetical case study.
Let’s say a group of 100 local women, who also happen to be Mothers, of kids ages twelve and under.(Or whatever particular criterion you select.)
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They get recruited, to attend two separate “Grand Opening” type events, hosted by two major fortune 500 type of big box retailer competitors.
And these ladies, (who unbeknownst to them), are really participating, in an underground sort of A/B split marketing test.
To see which retailers marketing and or promotional efforts, causes these 100 local Moms, from all walks of life, backgrounds,income and educational levels, to ultimately sing their praises, both on and off of social media, the longest! 😉
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(And So Should You!)
Super high profile retailer (A.) has the usual suspects at their grand opening event. You know, clowns for the kids, ages 5- 10, in their parking lot.
And local magicians performing for the kids in the parking lot as well. They’ll also have extremely attractive, female greeters, steadily making their way through the entire store, handing out new customer only discount coupons, to every warm body in sight. 😀
And upon exiting the store, the cashiers will hand each customer, who spend under $50 dollars (or X), a one day only super time sensitive, coupon, for the customer, to head outside, over to the special customer service desk, created just for this weekends event only!
And the customer, can re-deem it, for a large bottle, of (either) ice cold lemonade, tea and or bottled water!
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And likewise, every customer who spent over $50 dollars (or X), they get an extremely time sensitive discount coupon, for an entire twelve pack of their choice!
Either way, you know their social media accounts, will definitely be on fire, correct? Absolutely!
Now then, approximately one week later, these same 100 local women, who (truth told) are probably still sharing some of their mostly positive experiences, about their visit to retailers (A.) “Grand Opening” event, will now turn their sights, to extremely high profile, retailer (B.’s) grand opening.
Ladies & gentlemen, (especially) you ladies reading this.Please be brutally honest, as to which event you would have preferred to attend, if because of previous commitments, you could only attend one. 😀
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Case in point; just like extremely deep pocketed, extremely high profile retailer (A.), retailer (B.) has clowns, magicians, local bands and they’re also providing, some mouth watering barbecue ribs, to their customers, as they exist the store, courtesy, of two of the areas, top rated barbecue vendors. 😀
But take a look at what’s happening inside, as these 100 local Moms and their kids, and other local Moms and their kids make a day, of shopping as well as socializing at retailer (B.’s), grand opening event.
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First of all, as the extremely attractive female associates, make their way through retailer (B.’s) extremely high profile event.
Every Mom and or female they come across, who has kids, under twelve with them, these sale associates, hand them at least five, two sided, laminated index style cards.
One for themselves, and the other four to pass out to female friends and or female relatives asap.
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Every lady shopper, who receives a market tested, two sided index card, are instructed to head over to the customer service desk asap.
There, they will be instructed, to join the retailers opt in email/mobile marketing list, in order to get their “Super Mom ” club discount coupon.
Where they immediately receive the benefit, where they can purchase up to $1,000 (or X) amount of dollars worth of the retailers (B.’s) goods, at the retailers actual cost. Say what? 😀
How’s that for generating some instant positive word of mouth and mouse buzz!
Plus, they’ll also receive on the spot,two sided short sleeve T- shirts, in either small, medium and or large.
And side (A.) says, “I Am A Super Mom!” And Side (B.) says “Just Ask my Kids!” 😀
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And each T-shirt has an eight figure, affiliate ID like number, on both sides, near the bottom of the T-shirts.(You’ll discover ‘how” extremely marketing savvy retailer (B.) makes that a potential profit center in part two, okay?
Here’s the other really cool thing, extremely marketing savvy retailer (B.) does, in order to grab a huge local market share and generate, tons of positive word of mouth and mouse buzz!
Once every 90 days, (basically) every quarter, all the local “Super Mom” club members, who are still an active opt in email/mobile subscriber, they will be invited to a special, “closed to the general” public, catered breakfast event! 😀
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Provided, they have spent at least X amount of dollars, in that particular quarter.And these quarterly breakfast-s will be over the freaking top!
In part two, you’ll discover at least three more major, potential profit centers, retailer (B.) will maximize.
Until then, (ladies & gentlemen), are you starting to better appreciate, how some extremely marketing savvy entrepreneurs, put their grand opening events on steroids! And how you definitely can too! Say yes! 😀
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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