Why Savvy Entrepreneurs Structure Their Marketing Plans Like An Iceberg!
(And Why You Definitely Should Too!)
So like most profit seeking entrepreneurs, you definitely have some sort of viable plans, do you not?
And you also realize by now, you definitely have to be able to constantly adjust, correct? 😀
And while it’s always a mighty good thing, when all your marketing and or entrepreneurial ducks line up in a row.
Entrepreneur, it’s what happens, when they don’t.
And more importantly, (how) you and I respond, when are best laid marketing, advertising and or promotional plans, don’t work out, which really matters.
With this said, at first glance, it may not be readily apparent, but some extremely savvy entrepreneurs, structure some of their very best marketing strategies and or tactics, just like an iceberg. Say what? 😀
That’s correct. Let’s have a much closer look under the proverbial marketing hood, in order to discover why….
So Who Else Definitely Wants To Know How An Why Some Extremely Savvy Entrepreneurs Structure Their Marketing Plans Like Icebergs! (And How And Why You Definitely Should Too!)
Before diving head long into this potentially profitable subject matter. Entrepreneur,(please) do yourself a huge potential favor.
Take a moment to look at the image included with this particular post. And do so, with some of your very best marketing eyes. Huh?
Notice how, without a doubt, the vast majority of the iceberg, is actually below the surface? And what pray tell, (you’re actually wondering out loud), could the picture of an iceberg, have to do with your long term, on or offline success, right? 😀 Fair enough.
The Vast Majority Of Your Small Business And Or Services Profit Potential Relies On How Well You Develop The So Called Back End Of Your Long Term Sales Funnel!
Case in point, there is a multi seven figure, husband & wife marketing expert team, which I (and legions of others!)follow extremely close, and regularly invest in their digital, educational products and or services.
And recently, in one of his paid webinars, he enthusiastically revealed, how he and his wife, routinely conduct, high end, paid “No Holds Barred” type of, 90 minute Q & A sessions, for extremely small groups, of 20- 50 student/customers.
And they often charge, anywhere from $297 -$697 per person. And of course, they record each 90 minute webinar and archive them.(I’ll let you do the math! 😀 )
And every now and again, they monetize them even further, in a couple of rather simple ways.
There Are Several Proven Ways To Consistently Monetize Some Of Your Most Profitable Small Business Marketing Strategies And Or Tactics!
Again, think about the picture of the iceberg, and apply the concepts, to your long term sales funnel. The initial front end sales, no matter what prices you’re currently charging, are merely the (marketing) tip of your long term sales funnel.
And going forward, every additional sale, (income stream) you generate and or create, represents, the total lifetime value of your customer/client/patient metrics.
And therefore, the real total value, of your businesses and or services, so called back end.
So just like the image of the iceberg, without a doubt, the vast majority of the long term, gross profit potential, of any of your profit seeking, entrepreneurial ventures, lies in how well you develop your businesses back end.
Don’t you agree? 😀
Your Extremely Well Developed Entrepreneurial Skills Are A Potentially Valuable Asset!
Now back to our marketing example. Let’s say this extremely successful, power marketing couple, has a packed house of 50 student/customers participating, in one of their $697 no holds barred, 90 minute Q & A sessions.
Which means, no matter what else they do for the remainder of this webinar, they’ve already grossed, $34,850 dollars. Minus their expenses, to initially promote the event. 😀
($697 per person x 50 attendees = $34,850 in gross profits, minus the initial front end expenses to promote the event.)
Not exactly a bad pay day, for just over 90 minutes worth of work, correct? 😀
Your Creative Entrepreneurial Ideas Can And Definitely Will Lead To Some Mega Pay Days!
Case in point. Typically, the way they structure their paid webinar events. At or near the very end, they will offer, some high end, personalized, one on one coaching, to at least ten attendees, at $10,000 dollars per year.(Or more. 😀 )
So right then and there, the first ten who respond, not only receive an additional, $1,787 dollars, worth of free digital information products or services, as yours to keep bonuses, no matter what!
Should you decide, (for whatever reasons!), to cancel your $10,000 dollar, one on one coaching/mentoring package! Strategic “Risk Reversal” strategies at it’s best! Would you not agree? 😀
So they just grossed, an additional, $50 thousand dollars, on top of their $34,850 dollars!
Some Of Your Very Best Lead Generation Strategies Are Hidden Profit Centers Waiting To Be Discovered!
This next potential, hidden income stream, is simply waiting to be strategically tapped into! 😀 Now in the case of this particular, expert marketing couple.
One of their primary, opt in email lists, has a staggering, 150,000 subscribers on it. Say what? So after they record the webinar, they turn around, and offer their list, the chance to the get the recordings, plus an additional $997 dollar worth of free digital, yours to keep bonuses!
All they need to do, is purchase another one of their mini coaching/mentoring packages, which typically retails for $4,997 dollars!
So another 500- 1,500 individuals, (or X number of subscribers) go for this particular, extremely time sensitive offer! 😀
And again, just like the image of the iceberg, they gross another huge pay day! Ladies & gentlemen, without beating this particular marketing horse to death.
Are you starting to appreciate, how and why, some extremely savvy entrepreneurs, structure some of their most profitable marketing plans and or tactics, like an iceberg!~
And why you (and I) definitely should too! 😀 Great.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
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