This Is Why Savvy Entrepreneurs Love The How To Information Business!Part Six
So going into this latest installment of this ever evolving six part series, hopefully, you’ve seen it amply demonstrated, (front and center),how and why so many of today-s savviest and most talented entrepreneurs, absolutely love the how to, problem solving information business model, correct?
And you should (to this point), also hopefully start to see how, you can and definitely should, add this proven, potential income generating profit center, to your long term marketing arsenal as well, agreed?
Alright then. Moving right along. In part six, let’s take a look at a few more (underground) ninja marketing like examples, of how and why, this battlefield tested marketing approach, is so potentially profitable! Sound good?
So Are Extremely Talented And Savvy Entrepreneurs The Only Ones Who Can And Should Be Consistently Profiting From The How To Problem Solving Information Business Model?
Not on your life! However, before absolutely blowing the lid (even further!) off this potential income generating goldmine.Entrepreneur, (please) stop and (seriously) consider, once again, the money making potential of problem solving, and or income generating information of any kind!
And why it’s so potentially valuable! No matter which particular form it may come in, and or who shares it! Case in point: One of the eight figure a year, legendary marketers, whom I currently follow and or mimic, as closely and as often as possible!
He recently shared a story, of how one of his buddies, another extremely brilliant and accomplished entrepreneur in their own right! This guy-s company was involved in (rather complex) multi layered joint venture arrangement, where mega successful retail sales company (A.), relied heavily on mega successful service provider company (B.’s) tele-marketing arm, to close toll free 800 number generated sales calls and inquiries etc.
From the mass marketing, national TV and national radio ad campaign(s), mega successful retail company (A.) was currently running.
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And after spending an entire 12 hour day carefully monitoring what these semi trained tele-marketers did for company (A.), this extremely brilliant and astute marketer/consultant, completely revamped company (B.’s) tele-marketing approach.
He literally had them re-trained (at his) own expense! (Which rumor has it, literally cost his company close to $15,000 dollars!)And the net result was, these brand new opening and closing scripts, complete with various upsell/add on sale offers, strategic cross promotions and other market tested back end offers etc.
They allowed this extremely savvy, and opportunistic entrepreneur, to start grossing an additional $50,000 dollars more per seven day week!(Starting from late October through the second week in January of the new year!)
Based on the 25% gross income, revenue sharing JV arrangement, he successfully negotiated with mega retailer company (A.‘s) president and CEO!Not bad right?
Here’s just one of the many, potentially untapped, how to problem solving information business model profit centers, just waiting to be tapped!
Suppose, this very astute marketer, decided to create an online, free lead magnet, opt in giveaway, three part video series, targeting the top end mega retailers!
And the 3-5 part video boot camp series, showed the retailers, “Ten Little Known Proven Ways To Double Your Gross Revenue During The Extremely Hectic Ten Week Holiday Season!” (100% Guaranteed Or Your Money Back!)
And he basically starts the video off, with at least ten incredibly reputable, high profile and highly influential mega retailers, CEO”s, Presidents and or directors of marketing of various companies.
And they basically sing his companies praises, hi & low! Plus validate his proven methods, have added X amount of dollars to their bottom line! Do you think this type of marketing approach, will keep those prospects eyes glued to their monitors and or smart phones!You got that right!
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And after educating and entertaining his brand new (VIP) opt in subscribers, over the course of his 3- 5 day video boot camp series.The astute marketing entrepreneur, might seriously consider, inexpensively testing, one of two potential marketing approaches.
1.) Potential marketing approach A: Simply license the use of his proprietary “holiday season” marketing strategies, to these mega retail -potential- clients, on a yearly basis. And not automatically re-new the license agreement, unless they both feel they are benefiting from said arrangements!
2.) Potential marketing approach B: Set up various back end joint venture (JV), cross promotional offers, with other potential, non competing vendors, through these -mega- retail giants!
And negotiate, either 25-75% of the initial profits generated, and let the vendors keep, the lion share, or 100% of all additional back end income generated, after the initial sale!
And both of you, (meaning) you and the non competing JV/cross promotional partners, (agree) up front, (in writing!), you both have equal joint ownership of the leads!(This is an extremely critical issue, not to be taken lightly!)
In any event, (ladies & gentlemen), are you finally starting to appreciate, how and why, some of today-s savviest entrepreneurs, absolutely love, and profit big time, from the, ‘how to’ problem solving, information business model! And how you can and definitely should too? Say yes! Great!
P.S. Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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