Target marketing really works!
(And Increase Your Long Term Profits By 25% Or More!)
Is it really possible that two really brain dead simple examples of target marketing could actually make that big a difference to your long term gross, front and back end profits? For sure.
Have you ever been totally frustrated in with the overall lack of results from any type of paid advertising and or (so called) marketing plan that you’ve attempted in your not so recent past?
If so, this particular post was created and designed specifically for you.
In fact, after you study and hopefully begin to implement the simple directions contained in this post (and this) blog in general. You can and will begin to see and experience dramatic increases in both your response rates and eventual sales.
For a whole lot less money, effort and time. And isn’t that what you want?
Take A Closer Look At Two Proven Examples Of Profitable Target Marketing And Discover Why It Works So Well!
When it comes to effectively advertising or promoting your message. You first need to decide, who (or what) specific industry you’re trying to reach (target).
And then use the specific (inexpensive) tools at your disposal (like A/B split testing) in order to discover which specific benefit(s) (if any), your particular products or services offers, that appeals to them the most.
Strategically Using Main Power Headlines Definitely Helps Lower Your Risk And Decrease Your Initial Out Of Pocket Cost!
And then use your best market tested main power headline in order to laser focus on them (and no) one else.
Often times two of the biggest reasons why so much traditional expensive- glitzy (image) advertising campaigns falls flat, and simply fails to deliver, is because the overly aggressive marketer:
A.) Fails to sufficiently establish who or what the specific target audience is.And then fails to convey specifically how your business, products or services benefits them.
Build Your Marketing Funnel Around A Specific Target Not A Mass Market And You’ll Definitely Be More Successful Faster!
B.) And then they compound their problem by attempting to use highly (un targeted) mass mediums like your major local newspapers or popular local radio stations to reach a highly select and narrow niche market.
Needless to say, these two (all too) common marketing mistakes are huge and very costly. Not to mention extremely time consuming and frustrating as well.
When Properly Executed Target Marketing Equals Big Bucks!
On the other hand, when you strategically target your market and couple your message with the right medium.
And use proven ‘direct response’ marketing type of ads along with other (little known) proven marketing strategies and or tactics. It’s not un common to experience dramatically improved results of 250-750% or more!
For ex; suppose your target market is the (ever growing) multi billion dollar recently rejected ‘first time home buyer’ loan applicant market.
Segment Your Primary Target Market Based On How Your Specific Products Or Services Best Serves Their Needs!
And you’re specifically targeting that 40% of new first time home buyers who routinely gets rejected for conventional bank financing.
Maybe because of past credit problems or they simply haven’t had time to properly establish sufficient credit on their own yet etc.
So for whatever reasons, when they take the time and money to attempt to borrow money from a bank or credit union in order to buy their very first home, a staggering 40% of them gets rejected.
Stop Ever Stop Developing Your Lead Generation Skills!
These people (potential prospects) desperately need your expert help! These rejected and totally frustrated first time home seekers have no where else to turn to.
And your marketing expertise (combined) with your knowledge of viable financing alternatives, potentially equals big bucks.
You might begin inexpensively testing various display ads, (and more) importantly test them in the most popular (which) probably means more expensive ads in the local “For Sale By Owner” (and or) “Sell On Your Own” type of guides etc.
Direct Response Type Of Promotions Are A Tailored Made Form Of Small Business Marketing Strategies Which Definitely Work!
Here’s a sample direct response type ad you might initially test. And remember, a staggering 80% (or more) of your long term failure or success, will ultimately be determined by the pulling power, (or lack thereof) of your main power headline. And why is that cadets?
Because (at least) 80% or more of your target audience are 500% more likely to read your powerful client centered main power headline,then the rest of your body copy.Which is why you can’t bother writing low result producing, self centered ads.
Sample direct response type of ad: “No Bank Qualifying Necessary!”
If you were recently rejected for a mortgage loan, this brand new proven “owner financing” program can get you into the house of your dreams in the next 60 days or less! After you have a signed contract!
A Direct Marketing Approach Will Definitely Put Both Your Short And Long Term Profits On The Fast Track!
Save a whopping 20 (X%) in traditional closing costs! For the complete details! You must call 1-800-xxx-xxxx Ext.X to receive your free 11 (or X) page special report (and or) free 38:23 DVD! It’s a $17 (or X dollar) value, but for an extremely limited time it’s yours free!
“How to Buy The House Of Your Dreams In the Next 60 Days Or Less!( Even If The Bank Says No!”) Call the Owner Financing specialist today at Right Way Funding!
You Definitely Should Be Embracing The Type Of Proven Small Business Marketing Tips Which Cater To Your Specific Niche And Or Industry!
Or if you were targeting property owners that were struggling in a down economy to sell their home. Your first test ‘direct response’ marketing type of ad might say.
“Need Help Selling Your Home Fast?” (or) “Still Haven’t Sold Your Home Yet?”
Sell your home in the next 90 days or less! Save a whopping 20 (X%) in closing costs! No points! No 90 day approval period! No kidding!
For all the exciting details. Call The Owner Financing Specialist at Right Way Funding today!
1-800-xxx-xxxx to receive your explosive free 13 page special report entitled: “How To Sell Your Home Really Fast! (For Full Price And Without Paying Outrageous Realtor Fess!”)
It’s a $17 (or X dollar) value! But for an extremely limited time, it’s yours free!
A/B Split Testing Is One Of The Most Powerful Cost Effective Marketing Tools You Have!
If the publication runs split runs, you could do a simple A/B split test run. Meaning- half of the publication runs ad A and the other runs sample ad B.Ask them (or suggest it) just to be sure.
And typically within two split tests, your target market place should reveal which specific audience, (if any) you should definitely be targeting (both) your advertising and marketing dollars on.
The real point is this, hopefully you can see and appreciate how, strategic target marketing (combined) with carefully selecting the right medium(s) to reach your target market, is key to maximizing your long term gross profits.
Give Your Marketing Funnel In The Right Direction And Watch What Starts To Happen!
Couple that with at least one other extremely powerful, (mega) proven marketing strategy that you’ll discover in part two of this series, and you’ll quickly discover why these two proven examples of target marketing are so effective!
As always, if you got any value out of this post,please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter.And you’re definitely ready to do some type of power networking. Let’s get connected asap!
And be sure you grab you your explosive free 22 step small business marketing idea kit series. It’s a $97 dollar value and it’s free!
