How Extremely Savvy Entrepreneurs Fuel Their Long Term Business Growth Giving Away Free Stuff!Part Three

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How Extremely Savvy Entrepreneurs Fuel Their Business Growth Utilizing Free Stuff!Part Three

So (hopefully) by now, there’s less genuine mystery as to “how” and why, some of today’s savviest entrepreneurs, like high powered (Wall Street) type of CPA/Law firms, and or major software and hardware distributors.

Routinely make it their business, to freely giveaway, two and three hour consulting packages.

To both individuals and business owners, that have the real capacity, to become six, seven and eight figure a year consulting clients!Correct?

Why throw hundreds of thousands of dollars, or tens of millions of dollars annually, at incredibly wasteful, and at best “Luke” warm traditional advertising campaigns, when a highly targeted strategy, such as “gifting” some of their best potential clients, initial free consulting, always lands them some major players!

Now in part three, we’re going to (literally) turn the entrepreneurial tables, and let you see “how” this exact same marketing ploy, can and definitely will work in reverse!

Because (self made multi millionaire), and Internet marketing expert Russel Brunson, already has his very own high end consulting clients, that routinely pay his company six figures a year to consult with him!

Let’s see “how” Russel (and company) might strategically return the favor, to his high powered CPA six figure a year consulting clients!

 So Does It Really Make Sense For Small Entrepreneurs To Try And Emulate Giving Away Some Of Their Very Best Goods And Services?

You’d better believe it does!Provided, you’ve truly  taken the time to ground yourself in the basic marketing fundamentals!That said, (picking up) where part two left off.

About once every 90 days, (or as) Internet marketing expert, Russel Brunson’s (incredibly) hectic schedule will allow.

Russel and two of his expertly trained staff, board a plane, and get whisked off  to some remote part of the country,(via first class air fair and two days and one night, five star hotel accommodations), at their high powered, (Wall Street like) CPA firms expense of course!  😀

And they, along with 25 fortune 100 type companies, that each sent a top level representative and or executive, to attend this private event!

And they each paid (somewhere around) $3,000 $5,000 dollars apiece to attend this, (highly intense) eight hour crash course event, on some of the most elite, and advanced Internet marketing strategies on the planet!

Your Entrepreneurial Skills Are Often The initial Gateway To Some Potentially High End Profit Making Opportunities!

And Russel’s consulting arm of his Internet marketing company, pockets a cool $25,000 – $40,000 dollars gross profit for the day, at least four times per year!

(Because remember, he and two of his closet staff members, routinely attend and host these advanced Internet consulting events, at least four times per year!)

Plus, in all likelihood, before Russel and staff, board a plane, and head back to his Idaho headquarters, after totally bedazzling these high level corporate attendees!

More times than not, Russel’s consulting division of his company, just landed five or seven more, brand new, high end consulting clients, with the capacity to pay him six or seven figures in annual consulting fees!(That is, if he’s even got the time to fit them in!)

Or he can (if nothing else), begin the initial negotiations for some type of mutually beneficial eight figure a year joint venture arrangement of some kind!

Effective Lead Generation Is Definitely A Two Way Street!

Now because, (both) Russel and the high powered CPA firm, (that routinely foots the bill for these highly intense events), are very astute and keenly aware entrepreneurs.

 After about the fifth or sixth time Russel participates in one of these high level energy events, and even though (both) he, and his fully capable staff members,always manages to bedazzle these corporate elite!

And he’s attentive and thoroughly answers all of their major questions, and promptly addresses all of their major concerns etc.

They always have and mention some (rather) advanced concern(s), with regard to effectively marketing themselves, via social media.

And even though Russel is, (and continues to be) extremely pro-active, with regards to promoting via the various social media platforms, social media marketing, within itself, is not his companies actual forte!

Every Savvy Entrepreneurs Know When And How To Partner Up In Order To Maximize Their Long Profit Making Potential!

So after several intense conferences calls with his CPA JV partners, (both they and Russel) decide to reach out to one of Russel’s personal contacts, (and ongoing JV partners),who also just happens to be a social media marketing expert!

That of course, would be the one and only, Amy Porterfield!Because after all, while (as of this writing), Russel currently has over twenty four thousand twitter followers!(And constantly growing!)

Amy currently has an amazing 100,000 thousand plus twitter followers, and constantly growing as well!So Russel and his CPA JV partners, decide to add another full day, eight hour  “Q & A” power session to their quarterly event.And not charge the attendees any additional money!

And the CPA firm pays Amy and her two closet staff members $15,000 thousand big ones, plus pay their round trip, first class airfare and five star hotel accommodations as well!

And for eight hours,(one full day), Amy now provides eight hours of crash course information, in “how to”  effectively build an extremely profitable social media presence!Focusing, primarily on FaceBook ad campaigns, twitter and Instagram etc.

It’s Not Hard To See Why Effective Lead Generation Is A Really Lucrative Industry!Right?

And just in case it’s not totally obvious by now! At leas four critically important things happen, each time Russel & Amy each conduct their highly intensive, eight hour power consulting sessions, for the corporate elite!

1.) Major benefit #one: Both Russel and now Amy, (or whomever) Russel ultimately reaches out to, to conduct day two of these elite eight hour events, they both pocket some serious consulting pay, for these one day quarterly events! Do they not?

2.) Major benefit # two: Second, they both invariably retain several brand new potential consulting clients, on the back end of these one day quarterly events, that net both of them some really big money! 

3.) Major benefit # three: Both Russell, the CPA firm, (and now) Amy, get their own master copies of these 16 hour quarterly events, and whenever they sponsor their very own, high ticket boot camp events, they provide their attendees with DVD’s of these past events, as “yours to keep free bonuses worth X,” even if you decide to ask for a refund incentives!

(And other times, they will both sell them as stand alone info products, valued at X! Remember, you’re talking 16 hours of expert instruction, by two major heavyweights in their own right!

But they’ll discount these two DVD’s normal retail price by at least 90% of their normal retail value!Plus, you’ll also receive an additional $1,500 dollars in free digital bonuses!Yours to  keep no matter what!)

Your Entrepreneurial Ideas Can Lead To Far More Long Term Marketing Opportunities Than You Probably Realize!

4.) Major benefit # four: And both Russel and Amy, always invite each other as special “mystery guests” to appear at their high end Internet marketing conferences!

Bonus Benefit: Russel (and now) Amy, both routinely return the favor to the high powered CPA firm, by twice a year, “gifting” their six and seven figure a year consulting clients, two and three hour, one on one consulting packages of the CPA firm, valued at X!

And of course, (as you might expect) several of their high end consulting clients,  now become high end consulting clients of the high powered CPA and or Law firm etc!

So hopefully, this three part mini series, has truly opened your eyes, as to “how” and “why” some of today’s savviest entrepreneurs, can and do make a fortune,(time and time again), simply by giving away some of their very best goods & services upfront for free!

And now the $64,000 dollar question is! If this “battlefield tested” strategy is good enough for them! Why in the world (entrepreneur), isn’t it good enough for you? Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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