How Savvy Entrepreneurs Turn Advertising Costs Into Marketing Profits!Part Two
Remember in part one of this ongoing series, you discovered there are definitely some extremely savvy entrepreneurs, that definitely understand, “how to” strategically convert, what would normally be, (for other) cash starved small business owners, and or service providers, just another round of potentially expensive advertising/promotional campaigns.
Instead, these traditional, upfront out of pocket cost, get converted into, some-much needed, long term gross profits.
Otherwise, before you know it and totally realize what’s actually happening, your constantly increasing upfront costs are literally spinning out of control, and when all the marketing/advertising dusts finally settles, (if you’re not) extremely careful, you will have very little to show, in terms of bankable results!
Part two of this series, is dedicated to demonstrating, “how” practically any profit seeking small business owner, and or service provider, can and definitely should be taking full advantage, of this incredibly powerful marketing concept, which is strategically converting, what was formerly, upfront, traditional of pocket advertising expenses, into some spendable, long term gross profits!Let’s have a look at an instance or two.
So How Do Some Of Today’s Savviest Entrepreneurs Strategically Convert Upfront Out Of Pocket Traditional Advertising Costs Into Some Long Term Profits?
And “How” Can Yo Do It Too?)
Let’s take a look at an all too common marketing situation, where a moderately successful small business owner, continuously throws a ton of money, at outrageously expensive, traditional advertising/promotional mediums, that produce at best, Lukewarm results!
Instead of, (if nothing else), inexpensively testing, various alternative marketing strategies, to discover, “which” if any, produce more long term gross profits, for little or no increase in your overhead.
Case in point, let’s take a look at “how” your (all too) typical, “teddy bear” retailer distributor, goes about getting the word out.
And then we’ll look at “how” an extremely savvy, professional service provider, (like a successful residential) real estate sales rep,might strategically use the teddy bear retailer, to help keep their names, and services, at the top of their best customers list!
Successful Entrepreneurs Are Constantly On The Look Out For Some Proven Ways To Lower Their Upfront Out Of Pocket While Simultaneously Increasing Their Profits Too!
Let’s say the “teddy bear” retailer, runs the numbers on some of their outrageously (traditional) advertising/promotional campaigns.
And they’re easily spending close to $80 –$125 dollars per lead or more, just produce a first time, front end sale.And all too common situation for all types of profit seeking entrepreneurs to find themselves in.
And they’d love to dramatically lower it, to somewhere in the very respectable neighborhood of $35–$65 dollars per front end sales funnel lead/eventual long term repeat customer.
Some Of Your Very Best Entrepreneurial Ideas Are Often Just Below The Surface!
(Just Waiting To Happen!)
They know all too well, how much each lead costs, that came in by way of, some outrageously expensive magazine insert, or a full or half page ad in some popular magazine.
But they’ve yet to discover, “how” much they may potentially save, simply by inexpensively testing, several other lead generating marketing strategies and or tactics.
Foe ex: what if they (initially) strategically target a few local, extremely popular bar/restaurants (and hair salons) to begin with. And here’s how they’ll inexpensively test, some (good old fashioned) lead generation strategies, with some of the top local bar/restaurant night spots, that consistently have a good mix of men & women.
The retailer will gladly supply the bar owners with a nice seven foot “teddy bear”, and every time any female customer, orders (either) a premium drink of some kind, and or meal of some kind, that cost X or over.
Ever Notice How Some Of The Very Best Small Business Marketing Strategies Offer Multiple Benefits!
All the ladies that do so, automatically get a chance to spin this (sort of) mini prize wheel, the bar owners have located behind the bar.
And it has various boxes, with labels like “a free drink worth X.” And other really cool prizes like 50% off a hamburger and fries.
Your next two premium beer drinks only cost X etc.A pitcher of premium beer, that would normally cost $14 dollars, (or X), cost just $7 dollars etc.
And of course, all of these really cool prizes, are designed to get the ladies in the bar to start texting, and using their smart phones like crazy to take, send and post pictures all over their various social media platforms! 😀
Extremely Well Planned Out And Carefully Implemented Lead Generation Strategies Can Often Be As Valuable As Extremely Large Advertising Budgets!
Plus, once they get back to their jobs, yap it up like crazy!And share the news of their prizes, with their co-workers, via the pictures on their phones.
But one of those valued prizes, just says “congratulations!” And that’s all! Say what? And the owners of the bar, and therefore every bar attendant, and quite soon enough, all the ladies that frequent that bar/restaurant will instantly know and readily appreciate exactly what that particular slot means! 😀
Because (entrepreneur) unbeknownst to these extremely lucky ladies, they have just won the “Mack Daddy” of all prizes, which is, a giant seven foot teddy bear!
Extremely Savvy Entrepreneurs Just Have A Way Of Getting The Word Out! (Don’t you agree?)
Now the owners don’t actually keep any physically on hand. Instead these ladies are handed a two sided index size card, and directed to the retailers WordPress website, so they can enter their first & last name, a valid phone number, and direct the company where physically to deliver the teddy!
And when they do actually deliver the attention getting seven foot lady killer, they also have a surprise joint venture going,with another local vendor, that will be revealed to you in part two.So you definitely want to stay tuned for that!Right?
Butt here’s the other really cool thing, the extremely marketing savvy savvy teddy bear retailer does.
Your Well Planned Out Lead Generation Strategies Can And Will Pay You Dividends For Many Years To Come!
While they have the winner of the teddy of the phone, confirming their info. They ask these ladies, (to guess) as closely as they can, “how” many other ladies, 18 and over work at their place of employment.And obviously the more the merrier, right?
And the retailer will include that exact number of index cards marked in an envelope, with the winner of the teddy’s name on it, so they can pass them out to the other ladies (co-workers) on the job.
And this two sided index cards, are so those ladies can rush over to the retailers WordPress website, for a chance to enter their monthly free drawing, for a chance to win, (what else?) their very own giant even foot teddy bear!
In part two, we’ll definitely pick up even more marketing steam, but for now, hopefully you are starting to appreciate, “how” some of today’s, extremely savviest entrepreneurs, strategically go about converting, traditional up front, out of pocket cost, into some bankable, long term gross profits!
And how you can too!See you in just a little bit in part two, okay?Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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