Three Incredibly Simple Reasons Why Your Current Email Marketing Strategies Aren’t Working!
(As Well As They Could Or Should Be!)
Okay, so right about now, you’ve probably had it up to here, (at least) hearing and or reading about, (why) your current email marketing (strategies and or tactics), simply aren’t working for you!
As well as they can or should be!Correct? Fair enough!
But entrepreneur, please stop and consider, (the potentially) disastrous (and oh) so potentially costly alternatives.
Mind you, (in this particular case only!) We’re referring to the fact, that maybe you currently run, a fairly successful,(single location) offline Mom & Pop, type of (cash strapped) small business and or service.
It’s Best To Be A Smart Beginner Rather Than A Totally Clueless One!
And not only are you (semi to totally) frustrated, with the ongoing learning curve, trying to (first) consistently find the time, to try and (at least) learn the (bare bones minimum) of your particular, paid email service provider.
But, the actual learning of the particulars of your paid system, are turning out to be quite the challenge as well!Correct? Hey, I definitely get it, and can totally relate!
Because (truth told), after I initially signed up with (Aweber) my current paid email service provider of choice.
I avoided like the plague, actually logging into their system, and actually attempting, to (at least) learn the basics of how their particular program worked, so I could, at least be semi competent!
Strategic Email Marketing Definitely Has A Bit Of A Learning Cure! (Especially In The Beginning!)
And it seemed like, (initially anyway), they were constantly changing (updating) the way, you navigated their inner dashboard!And their newer changes, would invariably, throw for me the proverbial loop, each time!
Luckily though, they provide excellent, and extremely friendly, toll free customer service, (within) the US anyway!(M-F EST 8 am -8 pm.)
And their reps, are more than happy and qualified to assist you in anyway, they possibly can!And their extremely patient too!Now then…
Enough with the plug for them! 😀 Let’s get to the three extremely critical reasons, “why” some of your current email marketing strategies, (and or) tactics, simply aren’t working for you, as well as they could or should be!Are you ready?
So How The Heck Does Knowing What These Three Extremely Critical Email Marketing Mistakes Are! (Make Your Business More Successful?)
Okay, before we dive head long, into “what” these three critically important email marketing mistakes are.
(Ladies & gentlemen), especially those of you, that are currently running,(or actively) managing a fairly successful, offline small business and or service of some kind.
Which (also means), more than likely, you also probably, only run and successfully manage, a single location currently. Correct?
Okay, if to this point, in your entrepreneurial career, you haven’t yet embraced, using one of the many, extremely reputable paid email service providers.
Then up to now, “how” have you and your staff, been consistently contacting your-current- local customers, patients and or clients?
It’s probably, the old stand by of a combination of, (periodic) direct snail mail, post card messages and or direct phone, and or mobile messages,correct?
You Definitely Have Access To Some Proven Small Business Marketing Strategies and Or Tactics!
And that’s cool, but as your combination offline data/customer base continually grew.And now it’s up to a (totally) respectable 2,500 individuals or more.
Entrepreneur, even though, you only post card (direct snail mail) them, once every 90 days or so. Each time you go to your main printer, (even though) they graciously extend you their 10–15%, VIP repeat customer discount pricing package!And while that’s certainly encouraging!
You still have to pay for new typesetting cost, and of course your current postage rates,for each subsequent mailing correct?Now, let’s have a look at an extremely viable alternative.
Effective Email Marketing Strategies Are A Must!
And one of the best ways, for this to happen, is by you getting extremely competent at effective email marketing strategies.So job one is, let’s eliminate, (as much as) possible, the following three -extremely- critical, email marketing mistakes.
1.) Critical email marketing mistake # one: Ladies & gentlemen, (please) be sure, before you actually begin your formal email marketing campaign.
One of the simplest, most effective things you can, (and definitely) should do to improve your emails (overall) open rates, is to make sure you clearly identify, “who” the email messages are from!Huh?
Meaning:“if” your subscriber, is joining your, (or your) company’s opt in email list, but they have personally identified your company through your personal contact, (and or) personal interaction with them.
Then be sure, you (or the actual contact person) they personally interacted with, uses your, (or their) name, in the “from” section of your email message. Because that familiarity, will definitely help boost your overall “open” rates.
Successful Entrepreneurs Know How To Expertly Position Themselves For Maximum Long Term Profitability!
And higher “open rates”, lead to higher click through rates, “CTR”, which (hopefully) will ultimately lead to more sales!
And , (pretty please) with sugar on top!Ladies& gentlemen, do not use a free email service providers email address section of your email’s “from “address” section!
Ex: Do not use Yahoo, Gmail, Hotmail etc; for the “from” email address section, of your paid autoresponders settings!(Because nothing screams amateur online marketer louder, more than that does.)
Your Overall Chances For Small Business Success Dramatically Improve With Effective Email Marketing Strategies!
2.) Critical email marketing mistake # two: The next (extremely) critical, email marketing mistake, for too many, (otherwise) extremely savvy small business owners, (and or) service providers consistently make.
Entrepreneur, you’re simply not allowing your email marketing capabilities, to help you accomplish two, (really important) tasks, simultaneously!
1.) First: You’re not (consistently) strategically using it, to help “compel” (more like) ethically bribe your best potential prospects, first time customers, and or repeat customers/clients, and or patients etc, to join your opt in list.
In order to receive, some exclusive, VIP opt in email subscriber benefits only!
Successful Entrepreneurs Definitely Rely On the Very Best Resources! (And So Should You!)
Case in point: Let’s say you currently build state of the art, mobile responsive WordPress websites (and or) blogs, like my Coach and mentor, (the one and only) Jupiter Jim, of jupiterjim.com fame.
(Important note: Entrepreneur, if you’re finally serious, about (either) getting your state of the art,WordPress website built by a real expert, (and) or, you just want to finally learn the correct way to build your very own, state of the art, mobile responsive WordPress website and or blog etc.
Then without a doubt, Jupiter Jim is the man to see asap! And tell him yours truly sent you!
Because Jupiter Jim definitely knows the in’s & outs of building WordPress websites, and what it really takes to be successful online, like “Lebron James” knows round ball!)
But getting back to our example, of “how” you could strategically use, (ethically bribing) your potential customers, into joining your opt in email/mobile marketing list, in order to receive some exclusive, VIP email subscribers only benefits!
Put A Little Extra Effort And Resources Behind Your Email Marketing Campaigns And You’ll Definitely Notice A Positive Increase In Your Bottom Line!
Let’s say you currently (have) two pricing packages, for building state of the art WordPress websites, (and or) for providing service X.It’s $297 for your VIP opt in email subscribers only!
And it’s $497 (or X), which is definitely a noticeably higher price, for all non email subscribers!
(Note: The actual numbers are totally irrelevant here!) It’s the overall marketing concept, you definitely need to grasp, in order to effectively apply this particular “battlefield tested” marketing tactic!
(And of course, your VIP email subscribers only, automatically save 25% (or X%) off their very first paid consultation session, of any kind! While your non email subscribers don’t!
Entrepreneur Effective Email Marketing Strategies Have To Somehow Fit Into Your Ongoing Conversation With Your Clientele!
3.) Critical email marketing mistake # three: And finally, you’ve heard the saying, “don’t judge a book by it’s cover,” correct? Well, (guess what?) I’m afraid, I’ve got some really bad news!
Practically all of us, definitely make “instant decisions”, based on “what” we see!So when it comes to implementing effective email marketing strategies, and or tactics etc.
Entrepreneur, your all important “subject lines“, which in reality, are nothing more than mini preview headlines!
Try to avoid (potentially) turning off your subscribers and harming your “open rates”, by avoiding using any of the following five (potential) red flag words in your email subject lines!
Make Darn Sure Your Current Email Marketing Strategies And Or tactics Are Not Trying To Reinvent The Wheel!
Because a (recent) comprehensive report, reveals these five “red flag” words, caused the email “open rates” to take an unexpected nose dive!And they are.1.) Industry.2.) White paper.3.) Early bird.4.) Subscription.5.) And using the term report.
Ladies & gentlemen, (don’t!) fight city hall on this one!The research, (after) literally billions of compiled email subject lines, clearly indicates, which words in the “subject line” caused overall “open rates” to go or down!
And those five just mentioned, (on average) caused the arrow to go down!So please proceed with “extreme” caution! In any event, (my friend), that’s just the tip of the email marketing iceberg!
Aren’t Your Long Term Email Marketing Results Totally Worth The Ongoing Effort!
So now, (hopefully) you’ve got a much better idea, of the three extremely critical reasons “why” your currently email marketing strategies, may not be working, as well as they could or should be,correct? Good!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.
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I have many places about tips to build a perfect email list and first time reading about some negative about that. And I found this really awesome as learning is possible when we can explore why something wrong happened. Building a successful email list always a challenge as one have to come up with some unique idea t attract visitors. Thanks for sharing this awesome content here.
Santanu recently posted…Key Highlights of OptinMonster – Best Lead Generation WordPress Plugin
You are certainly welcome Santanu!
And like you said, the key is, we simply have to find out
which specific problems, and or issues concern our target
audience has, and them get in front of them with our
free list building lead magnet solution.
And once they subscribe, begin to our even more solutions in
our sequential follow up email campaigns, along with some much
better paid solutions,be they products and or services etc.
I’m glad you have found some value here! Thanks so much for stopping by and
sharing your thoughts!
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