Are you ready to discover the major disadvantage of mass media marketing?
(Or Else You’re Headed To Bankruptcy!)
Who else is ready to discover the major disadvantage of mass media marketing?
Picking up where your story left off; you had just decided to attempt to use the incredibly wasteful (not to mention ) extremely expensive spray and pray, (highly un targeted) shot gun approach to using inexpensive direct mail.
And more than likely you experienced virtually zero results! Which means at least two things.
You Must Know And Realize There Are Some Extremely Viable Alternatives To Simply Wasting Your Money Using Dismally Performing Direct Mail! (Right?)
1.) You probably didn’t even recover your total printing and postage costs, did you?
2.) And you also probably only received a response rate of zero to (maybe) one percent
or less! Again, not good! Correct?
Add in the fact that your particular offer may not have been the most well written. And
you pretty much have a direct mail fiasco waiting to happen!(Don’t you agree?)
Another Major Consideration Regarding The Huge Disadvantage Of Mass Media Marketing!
How many times have you or an associate been guilty of this one? Picture this; you’re driving along,with one of your friends or colleagues listening to the radio and talking when suddenly your cell phone rings.
As you answer it, you reach over and turn down the radio momentarily, and take the call which lasts all of five minutes or so.Correct?
After the call, you turn the radio back up and continue on with your previous conversation.
Ever happen?
The Money Which Is Blown On Local TV Or Radio Could Be Used To Actually Help Your Business And Or Service Forward!
Meanwhile the real tragedy is that every advertiser, (and hopefully ) you were not one of them that invested their extremely hard earned cash; got virtually zero return on their investment from all of those distracted drivers! Right?
Multiply that same occurrence by several million daily commuters, times at least three times per day, (times seven days a week.)
And let’s just say, it’s no wonder that so many cash starved, struggling small business are so turned off and slightly negative, when it comes to the traditional type of highly ineffective mass marketing strategies that are being advocated these days.
This is the rarely spoken of (out loud anyway), and all too typical reality about the major disadvantage of mass media distribution marketing strategies.
So (please) keep in mine, it’s not about the seemingly impressive 2.5 million paid subscribers or the overly hyped 5.2 million in readership. Because neither one of those statistics will put a dime in your pocket!
Would You Rather Click A Button And Potentially Reach One Thousand People Or Continue To Pay For Postage And Printing Costs?
So the three main basic long term considerations for you to contrast regarding mass distribution marketing are.
1.) You can eliminate 98% of your overall traditional marketing costs, such as
printing and postage.
2.) You can still earn a gross profit even if a staggering 99% of your list
doesn’t respond to your offer(s)! Say what?
Remember To Constantly Be Developing The Back End Of Your Business Or Services Sales Funnel!
3.) You can inexpensively, consistently and strategically contact your subscribers/customers for peanuts, practically anytime you want!
All by utilizing every small business owners most under utilized, low cost secret weapon!
What is Your Small Businesses Secret Weapon?
Why it’s good ole, (low cost ) and mega proven email marketing, what else?
Contrast the (one click of a button) email marketing approach vs. the extremely expensive and non effective, spray and pray (a particular) zip code mass marketing direct mail approach.
Think about it for a moment; with a carefully constructed email(that in time you will learn to you create yourself.)
You could, (after some copy writing practice.) Simply push a button and instantly contact 1-10,000, (or more!) of your best subscribers and or customers/clients etc.
Certain Types Of Paid Automation Definitely Make Sense!
And even if you had a ten percent un-deliverable rate, ( which by the way) if you did then you had better be looking into getting a new, paid email service provider asap.
But the real point is this: even if you (consistently) only received a lousy return on your investment (ROI), of a measly one percent; you’ve still eliminated 98% of your traditional printing and postage costs!
Let’s (confirm) this by doing the math.
Would you rather; pay for postage and printing of 10,000 postcards or fliers, each time you wish to contact your customers. And get a dismal one percent response rate and in all likelihood lose money!
Or would you rather push a button or two. And contact the same 10,000, (or X number of) subscribers/customers, and get the same measly one percent response rate?
A Tiny One Percent Response Rate Online Can Still Equal An Overall Gross Profit…
Only this time the same one percent. (Or 100 people ) actually purchase something.
Like maybe your $27.00 dollar digital information product. Now you gross a respectable $2,700.00 dollars as a direct result!
(One hundred purchasers is one percent of 10,000 by the way.) (100 divided by 10,000 = .01 or one percent.)
And 100 people times your low front end $27.00 dollar info product, equals a gross profit of $2,700.00 dollars,(100 people x a $27.00 purchase=$2,700.00 big ones.)
Plus keep in mine; in the traditional offline mass marketing model, that same $2,700.00 gross front end profit, would probably not even, (or barely) cover your upfront printing and postage costs!
Are You Starting To Appreciate How And Why Implementing Certain Forms Of Internet Marketing Definitely Work To Your Advantage!
And because you’re savvy enough to market your products or services via the Internet, you just eliminated a whopping 98% of your traditional offline marketing costs!
Bonus: Plus, if your product or service is slightly more expensive; like say it retails for $47.00 dollars.
And you get the same one percent response or (100 people) now invest $47.00 dollars with you, you just grossed $4,700. dollars. And again you still eliminated at least 98% of your offline traditional marketing costs!
Hopefully The Major Disadvantage Of Mass Media Marketing Is Starting To Become Apparent? (Isn’t It?)
So in conclusion; with the combination of a higher response rate, and higher priced products and services.
Simply by using low cost, highly profitable, strategic email marketing instead of the extremely expensive and often very ineffective spray & pray mass mail marketing approach.
Your small cash starved struggling small business or service, can consistently out promote your big buck competitors!
(No matter what your particular specialty market is.)
Which approach do you prefer? Plus with the online approach, you could still earn a nice consistent gross front end profit. Even with a measly one percent response rate! Don’t you agree?
Mass Media Marketing Is Something Best Left To Your Major Competitors Use!
As always, if you got any value out of this post, please tweet this. Thanks! And if you’re currently registered on Linkedin or twitter. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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to “discover” the real secret of the ultimate insiders.)
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