How Top Local Businesses Rock Email Marketing Without Relying On Their Websites To Do So!

 (And How You Can Too!)

So ladies & gentlemen, “how” long have you been actively using some type of pro-active email marketing strategies and or tactics?

Now one of the true keys to long term success (especially) online, is to not place too much emphasis and importance on the type of results that you see, read and or hear about, with regards to the big time gurus and guruettes!

Because for one thing, they’ve been around a lot longer in the marketing trenches than you and I have. Right?

And their go to networks are a heck of a lot bigger (and are constantly growing), plus they’re filled with far more influential people, than you and I currently have access to. And may never have that kind of access to.

Plus, they typically have combined  on and offline lists totals that are in the ten’s of thousands (if not) the hundreds of thousands of subscriber range. And they can also network (joint venture) with other extremely highly visible and accomplished marketers and leverage their outrageously large lists as well!

Now honestly, if they personally have access to a subscriber opt in email list of 85,000 subscribers (or more!) and they typically average a 15% open rate or higher.

And you’ve got a mere 1,245 opt in subscribers (or less!), but you average a (very impressive) 19% open rate. Which of the two of you, is still going to have more actually eyeballs, not only consistently reading your message, bot clicking on your links and purchases your products and services? Bingo!

So don’t get all winged out about  that sort of stuff! Because the fact of the matter is, there are several extremely savvy local (small to large) business owners and or service providers, that totally rock their email marketing activities, without relying heavily on (either) huge followings on social media and or high organic (free) listings in the major search engines!

And they also do it without paying directly for their traffic using potentially expensive Pay Per Click (PPC ) ad campaigns of any kind! So what’s their “secret?”….

 So How Do Extremely Savvy local Business Owners Of All Shapes And Sizes Consistently Rock Their Email Marketing Campaigns Without relying On Their Websites Ranking High On The Major Search Engines?

Well, first of all, it’s really not a “secret!” Which means anybody (including you) can and should copy their proven success driven marketing blueprint.Because all they primarily do is rely on good old fashion “ethical bribery!” Because it works practically every time!Huh?

Take for ex; one of my absolute “favorite” hypothetical marketing examples to illustrate these points. Let’s take one of the more popular (and therefore) successful furniture retailers in your particular area.

Practically every successful (small to large) furniture retailer in your particular area, probably has (at least) some sort of state of the art WordPress website, if not a WP website and blog, agreed?

However, even though they probably have (or will) in the not so distant future, spend a ton on one of the James Bond type of WordPress websites and WP blogs etc. Guess what? They’re not relying on the major search engines, a huge social media presence and or potentially expensive Pay Per Click (PPC) ad campaigns to drive highly targeted traffic to their lead capture pages! Nope!

Instead, since more than likely, they first use a lot of the traditional on and offline advertising/marketing methods in order to get those all important first time customers into their ever expanding showroom.

Which means, that furniture concern is (typically) averaging anywhere from a low of $250 0 $750 dollars (or more) per lead! So no, using local newspaper, local TV and or local radio ads to drive sales, is not cheap!

However, (here’s where) they tend to differ from their major other major local competitors!

This furniture concern (knows) and realize all too well, how vitally important it is to entice as many as possible of (both their) first time visitors and customers to part with their (all important) online contact information. (Simply put get them to join their opt in email list and or text message database etc.)

Strategic Email Marketing Definitely Doesn’t Have To Be Elaborate And or Expensive In order To Be Extremely Effective!

(Would You Not Agree?)

And “how” do they consistently accomplish this seemingly monumental task? Easy! They strategically use the two evergreen marketing “secret” weapons! And what (pray tell) would those two secret weapons be, you skeptically ask? Why they would be non other than the all powerful -evergreen- “free drawing” and good old fashion “ethical bribery” what else?

For ex: ladies & gentlemen, would you not agree (whole heartily) that you should always treat all your customers and or first time visitors extremely well? Of course! However, you should also treat your best long term repeat customers even better! Right? Absolutely!

Here’s “how!” Your best customers should always get your best perks and or benefits! For ex: interest free financing for the next 24 months (two years!) is that not a great benefit? Or what about this! “No money down” financing terms on any purchase over $100 (or X) amount! (You gotta strategically price test entrepreneur.)

Or what about this, first exposure to the the brand new spring and fall collections, also accompanied by your absolute best financing terms! How’s that sound?

Or what about this? Special -first notice- to be made aware of (before the general public) of any repossessed furniture and or appliances.And free shipping on any orders over X amount!

Well, guess what all these benefactors all have in common, why don’t cha? They’re all VIP opt in email marketing recipients! Huh? In other words, simply by joining the furniture concerns (or your) opt in and or text message database.

You Can’t Go Too Far Wrong By Consistently Ethically Bribing Your Best Long Term Repeat Customers And Or Clients!

They get all of these perks,(and more!) that the general public and or non subscribers/ regular customers don’t! So which side of the ledger would you prefer to be on, if you were a customer of this particular furniture store!

You got that right! So hopefully you can see and appreciate “how”  these extremely savvy local business owners and or service providers (of all shapes and sizes) (just like you!) consistently rock their email marketing campaigns, without relying on high ranking pages in any of  the major search engines and or  a huge social media presence! And still manage  to consistently drive tons and tons of highly targeted traffic to some of  their best market tested lead capture pages!

Any questions? Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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