So How Does Understanding How To Make An Omelette Make You A Better Internet Marketer?

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So How The Heck Does Understanding How To Make An Omelette Make You A Better Internet Marketer?

So entrepreneur do you like omelette’s?

And can you even cook an omelette?

BTW, did you know (according to a recent Google search), there are (believe it or not), a staggering 192 different types of omelettes that you can enjoy?

Did you know that? (Me either!) Do you even care?

But here’s the thing. You might cook a French Potato omelet or a German omelette with bacon (who knew?) Or you might decide to go with a Kale omelette. (No clue!)

So why all this talk and fuss about omelette’s of any kind? And far more importantly, whether you enjoy omelette’s or not.

How the heck does understanding how to cook one, help you and I become more successful online marketers?

At first blush I grant you, it may seem like a bit of a stretch, but like most things in life.

Once you get past the surface, a whole new level of understanding and appreciation can often be gained, if you’re open to it. Don’t you agree?

So How The Heck Does Understanding How To Make An Omelette Make You A Better Internet Marketer?

Okay, so you’re not really into omelettes (per se), and you don’t really care that there are at least 192 different variations of that classic. So what, right?

What does any of this trivia have to do with you, and more importantly, how can understanding any of this possibly make you a more successful Internet marketer?

Fair enough.That said. Let’s suppose that you were entertaining guest and you’ve got a house of 15 people.

Relatives and in laws temporarily visiting during the holidays. And you decide to cook a really big breakfast that includes an omelette.

How Will You Know For Sure If You’re Not Constantly Monitoring And Tweaking!

So you get the skillet nice and hot and you’ve got the coffee brewing and the toast going etc. And you take 20 farm fresh eggs and on your way over to the skillet, you accidentally drop and crack three eggs on the floor. (Your bad!)

But you go ahead and make the omelette with the remaining 17 eggs. Now here’s the $64K dollar question? (So please pay close attention!)

Do you think any of your relatives that are enjoying your wonderful tasting omelette, (honestly) has any idea that you dropped three of the original 20 eggs and  the omelette was actually made with just 17 eggs instead of the original 20?

Of course not! So what does this rather odd analogy possibly have anything to do with you successfully marketing (on or) offline? Great question.

Why It’s So Critically Important That You Know Your Numbers?

Let’s suppose you decide to attempt your very first Pay Per Click (PPC) ad campaign.

And you’re so excited!Well, my question to you Einstein is this.

If you don’t (or haven’t yet) tracked your total gross revenue for your site for the past month.

(Basically the last 30 days) and you don’t know how many total unique visitors you’ve had in that same time period?

How the heck can you possibly know, (or have any realistic idea) how much each visitor is worth to you.

And therefore how much you can actually afford to pay per click to get them to your site for the very first time? Huh?

You’ve Gotta Track And Measure Your Businesses Most On Or Offline Vital Stats!

Right! Otherwise, just like the relatives enjoying your rather tasty Kale omelette, they have no clue how many eggs were actually used! Correct?

So let’s say (just for the sake of example), your site grossed $5,458.67 in the last 30 days. (The actual amount is irrelevant here, it’s the overall concept  you’ve got to get!)

And let’s also say that in the last 30 days you’ve had a grand total of 6,300 unique visitors. (Now entrepreneur you’re starting to get somewhere!)

So you divide your total gross revenue over the last 30 days by your total number of unique visitors and guess what?  You now have a realistic idea of what each individual one time visitor is worth to you!) (Financially speaking of course!)

Are You Finally Ready To Take A Giant Step Ahead Of The Pack!

So let’s do the math and have a look shall we? ($5,458.67  divided by 6,300 total unique visitors = 0.8664 or 87 cents as a practical matter. So based on that math entrepreneur, does it really make sense for you to be bidding a $1.25 per click? Or higher!

You see and hopefully appreciate the overall point right? Basically, (in this particular example only) any bid over $.87 cents means you’re losing money!

Because your current visitor value (V V) doesn’t support it!You get that right? So just like the relatives that have no clue how many actual eggs it took to make that tasty omelette, they’re currently enjoying. And complimenting you on!

If you’re not carefully monitoring and tracking your pertinent numbers.

You really have no clue how much you can realistically afford to pay to get a unique first time visitor to your site, correct? So you don’t know how much or how little you should actually be bidding!

Knowing And Understanding Your Businesses Specific Numbers!(Definitely Helps You Gain An Edge!)

So that my friend is why and how understanding how to make a tasty omelette can and will make you and I much better, and far more successful on or offline marketers! Don’t you agree?

Please share your extremely valuable comments (in the comments section below), that you can apply to your business, product or service in the next 30 days or less!

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