You Build Trust In A Relationship And You’ll Save A Fortune In Advertising Costs!
So here’s a quick question: entrepreneur you are sick and tired of blowing a small fortune on the various conventional advertising methods aren’t you? Which means, hopefully you’re finally ready to discover “how to ” build trust in a relationship “, so that you can save a small fortune!
Excuse me? You’re saying you don’t see how the two are even remotely related? Fair enough: Have you ever gotten an (unexpected) telephone call from some local business that you’ve never heard of and (surprise) they desperately wanted to try and sell you something.
Or you open your cable bill and low and behold, there is some piggyback mailing piece,(that you definitely didn’t ask for) included in it. And once again intended to try and sell you something! Sound familiar?
Or what about this one: you head over to your local mall, and just as you’re entering the building, you unexpectedly get approached by some well meaning stranger, asking you if you “like to keep your options open?” Those of you that are familiar with a certain home based business industry will most certainly recognize that one, correct?
Here’s the point. Did you ask for any of those small or midsize business owners to solicit you? Nope! Do they really have any idea whether or not you’re actually a good fit for their business, product or service yet! Nope! Not a clue!
You Build Trust In A Relationship And Watch Your Advertising Costs Go Down!
So “how” many times has this happened? You get a phone call or a text from a (friend, colleague, neighbor or relative) -rarely a spouse!) What’s up with that? Anyway, they’re all excited about this that or the other!
Talking a mile a minute about “why” you absolutely have to (either) go see this movie, attend this free workshop or listen to some podcast audio recording! Ever happen? Absolutely! Now here’s the $64,000 dollar question.
How many times do you think that happens and the person calling or texting is all excited about your business, product or service? Be nice wouldn’t it? So here’s the point; instead of wasting a fortune on outrageously expensive traditional advertising mediums.
1.) First: At every opportunity (entrepreneur) instead of trying to sell your customers/clients this, that and the other. Like a staggering 97% or more of your major competitors do! (With little to no bankable results!)
Instead, educate them about the major issues and or trends that affect and concern your clientele! Edu-marketing (education based marketing) is far more effective (translated) and profitable way to increase your long term sales.
Because by extending these extremely critical components of the overall sales process, your best customers and clients will definitely come to trust and probably like you more, as a direct result as well!
3.) Third, whenever and wherever you can. Add value to your product and or service. For ex: If sell some real fancy software, offer free (or at) your actual cost -high level-training of some kind for your best customer/clients.
First off, by offering either them or their staff more hands on training. It’s far more likely your best customers/clients will develop even more of an appetite for (both your future) and your current products and services. Plus you’ll systematically build way more trust faster! Also, this approach is far cheaper in the long run, than traditional advertising methods.
They’ll champion your business, product or service(s) to their friends, family, colleagues, neighbors and associates far more often! They’ll constantly blast your presence all over social media.
Make Building Trust One Of Your Most Useful And Productive Marketing Tools Or Assets!
And that my friend is how you build trust in a relationship and thus ultimately make more money! Any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
