Joint Ventures: The Good The Bad And The Ugly!
So if you were to take stock of all of your various tangible and intangible business assets, would your joint ventures (aka) strategic alliance partnerships make your list?
If not, that’s a total shame! Because if they’re any good, they should definitely be on your list!
If they’re not, there is more than an extremely good chance, that your timing couldn’t be better, for reading this particular post!….
And that’s because (entrepreneur) it is definitely in your long term best interest, as an extremely savvy business owner and or service provider, to discover (asap), which of the major three categories, your particular joint ventures falls into!
The Good The Bad And The Ugly Of Joint Ventures!
(Entrepreneur, Which Of The Major Three Categories Does Yours Currently Fall Into?)
Without a doubt, throughout history, there have (and will continue to be!), some totally outstanding joint ventures and or extremely profitable strategic alliances! Don’t you agree?
Case in point: there was Batman & Robin! 😀 Peanut butter & jelly, Thelma & Louise etc!
And let’s not forget about the likes of Kinkos & FedEx, or KFC & Taco Bell! All superb examples of money making joint ventures for sure.Are they not?
However, unfortunately, there is a dark side to these potentially profitable partnerships as well! And the remainder of this post, is dedicated to pointing out, one particularly troublesome aspect of them!
Various Types Of Joint Ventures Is Most Definitely One Of The Long Term Marketing Strategies You Need To Be Constantly Working On Mastering!
Because it ultimately gets down to accurately deciding, which of the three major categories, your particular joint venture arrangements tend to fall into.
1.) Category # one: Entrepreneur, is your current JV partner a real life over and above “giver?” Meaning- they consistently go above and beyond the call of strategic alliance duty?
(If so, major congrats! Because these types, tend to be sort of rare! 😀 )
2.) Category # two: This is the category that fortunately (at least) 90% of us or more (yours truly included) fall into. That would be what’s often referred to as, a “matcher.” That is say, you pretty much match the energy, commitment and skill level of your current JV/promotion partners.
And you’ll do your part, as long they continue to do there’s!
3.) Category #three: But unfortunately it’s this last category of JV/strategic alliance partnership that you simply have to eliminate as soon as possible! They are most often referred to simply as the “takers!”
Pretty self explanatory! Right?
They’re simply not worth your current and future efforts! They pretty much take more than they give! Entrepreneur, do yourself and your bottom line (not to mention) your staff and other customers and clients, a huge favor asap!
Your Overall Direct Marketing Results Will Dramatically Improve As You Gradually Rid Yourself Of Unproductive Partnerships And Or Unhealthy Alliances!
Get rid of category three asap! Your life in general, and business state of mind in particular will instantly improve! And that my friend; is the good, the bad and the ugly of joint ventures! Any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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