Tag Archives: small business

As you previously discovered in part one of this series about strategically buying referrals. It’s really  more of how you actually go about doing it, would you not agree? Case in point: as you recall from part one of this series on successfully buying referrals. It’s not always cost effective to simply ask your best […]

  How many times have you heard it said, “It’s the little things that get you.” And so it goes  when it comes to (both) creating and effectively implementing a proven marketing strategy. For ex: have you noticed that whenever you fly on a fairly decent airline (where) the stewardess are typically well schooled in […]

  Have you ever heard the saying “It’s not what you say, but how you say it?” When it comes to proven sales copy that works, that saying was never more true. Your long term sales conversion ratios will suffer if you make the cardinal mistake of habitually using ‘copy writing words’ that are proven […]

    Have you ever heard the saying “If your headline doesn’t grab their attention you may as well go home?” It’s true. Powerful magnetic headline writing techniques actually involve three incredibly simple (although) not necessarily easy steps. They basically involve three main steps which are the following: 1.) Your main power headline must grab and hold […]

Have you heard or read the startling statistic that says a staggering 80% of your online viewers will never view what’s beneath the fold? It’s true. Believe it or not, a lot of your success or failure regarding (effective) direct marketing tips that actually work. Has as much to do with what you do before, during […]