Tag Archives: Sales funnel

You’ve probably been exposed to the 80 20 rule in marketing more times than you can shake a stick, don’t you agree? It’s a sound and proven business principle. As you discovered in part one of this series on the 80 20 rule in marketing, twenty percent of your valued customer/client base is going to account for […]

  If you had a dollar every time you heard the phrase 20% of your customers equals 80% of your business, you’d be doing much better,wouldn’t you? The good ole 80/20 rule in marketing to the rescue. And no (in case) your wondering, it doesn’t matter what type of business, products or services that you have. […]

Do you realize that the Super Bowl can (sometimes) command as many as 100 million viewers? And the proper marketing research process steps you take can (either) lead to a successful marketing campaign or an entire waste of money, time and effort. Sure the Super Bowl is the last meaningful football game of the year and […]

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