Tag Archives: Income Producing Assets

So when was the last time you created a marketing/advertising budget based on your ideal customers total lifetime customer value metrics? Because sadly by contrast the vast majority of your major competitors simply create their budgets by using the (PFA) “Plucked From Air” method. Basically they just come up with a figure they (or somebody […]

Entrepreneur do you have any realistic idea whatsoever, on average “how” much money your typical retail appliance center aggressively spends per month or year, on outrageously expensive traditional ad campaigns? If you’re talking about a retailer with extremely deep corporate pockets. Their so called awareness campaigns are not only outrageously expensive. But the not so […]

Can you name any profit seeking business owner or service provider who isn’t serious about systematically developing some type of income producing assets and or resources? (For the record me either.) That being said. Entrepreneur let’s laser focus on “how” you and or your major competitors can not only systematically do this. But ultimately create […]

So when asked, “what” do you suppose your ideal prospects and customers say about your brand more times than not? Seriously. and would or do you agree with their assessment? And going forward. As you really stop and seriously weigh your various promotional or marketing options. Which brand development strategy do you feel not only […]