Tag Archives: Building Brand Equity

  Quickly picking up where part one of this ongoing series left off. Hopefully it’s become increasingly obvious “how” major corporations like national or International hotel chains can systematically increase their current and future brand authority for literally pennies on the dollar. (Just like the ultimate insiders do.) All the while ethically bribing, rewarding and […]

Will you level with both me and my (steadily growing!) tribe? How often are you currently benefiting from some type of leveraged assets or resources of any kind? And ladies & gentlemen it doesn’t automatically mean you’re currently experiencing six or seven figure a year annual windfalls. Of course it’s great if it does. And […]

It’s definitely no secret that retail traditional on and offline advertising costs are definitely heading way up again, correct? As the pandemic initially started to take hold. Some of the largest sellers of online PPC (Pay Per Click) ad campaigns dramatically lowered their rates remember? And doing so temporarily slowed the tsunami of current advertisers […]

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