Tag Archives: Brand Equity

  (And Counting!) So here’s a bares bones minimum $64,000 dollar question for you. And please be brutally honest, okay? Thanks it’s greatly appreciated. So let’s say in “whatever” time frame you like. Your internationally recognized mega brand authority has now resulted in over 5 billion dollars in combined revenue generated . Well first of […]

Are you still convinced you’re gonna scale your business or service only using PPC (Pay Per Click) ad campaigns? If you are you better be totally committed to constantly A/B split testing various main power headlines. And you have to understand and be emotionally prepared for at least some of your accounts being temporarily or […]

  Have you also noticed ‘what” happens sometimes o  a rather large scale, whenever you and I strategically go about getting permission of some kind or another on some level or another? Seriously, getting permission  on some level or another potentially opens the door of previously untapped marketing opportunities or possibilities extremely wide. Which means […]

When you take a hard look at your current marketing tools or assets. Do you seriously consider constantly providing value to customers, yours or otherwise as an extremely valuable asset or not? You definitely should. Because systematically doing so definitely lowers both your initial front end and long term back end customer/client retention costs. Investing […]

   (Or Continue Wasting A Ton Of Money Just Advertising It!) Sometimes you may not be crystal clear about ‘how to” effectively market your business or service. Especially with all of these traditional on and offline advertising choices currently available to them. (And rest assured they’re more to come.) Some entrepreneurs initially get a charge […]