So did you or anyone you know ever have a paper route when you were a kid? Do your kids or any relatives kids have one now? Believe it or not, that lowly paper route can and did (if you had one), teach you an awful lot about successfully marketing your business, products and or services. […]
You’ve probably been exposed to the 80 20 rule in marketing more times than you can shake a stick, don’t you agree? It’s a sound and proven business principle. As you discovered in part one of this series on the 80 20 rule in marketing, twenty percent of your valued customer/client base is going to account for […]
If you had a dollar every time you heard the phrase 20% of your customers equals 80% of your business, you’d be doing much better,wouldn’t you? The good ole 80/20 rule in marketing to the rescue. And no (in case) your wondering, it doesn’t matter what type of business, products or services that you have. […]
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