Why Attracting Customers Has Never Been Easier Or Far less Expensive Than Ever!
Are you an offline retail business owner or service provider of any kind? And if so, have you ever paid for some type of outrageously expensive, dismally performing, traditional advertising or promotional campaign of any kind?
And please be brutally honest here, okay? Thanks. Because otherwise, you could be literally putting your business or service, at even greater risk of ultimately failing. Say what? That’s correct. How, you so skeptically ask?
By wasting even more of your extremely hard money, on traditional advertising or promotional campaigns. Which truth told.Have very little chances of actually working for you. Instead, if your true goal is to steadily attracting customers.
You need to go in a new direction and embrace, some proven, (albeit) non traditional lead generation strategies or tactics now. Before it’s officially to late. So what’s it gonna be? Tradition and possible failure. Or at least inexpensively A/B split test your viable marketing alternatives, and start consistently realizing some bankable results.
Once You Develop Some Bankable Lead Generation Skills! (Previously Locked Doors Of Untapped Marketing Possibilities Start To Open Up Far More Often!)
Case in point. Take a look at a recent email message I received. It’s from a company, (tech software provider) of some kind. Who basically wants to “guest post” on my blog. In order to:
A.) To inexpensively get in front of you,(a semi targeted audience of aspiring on and offline entrepreneurs), in order to promote/strategically market their current and future products and services
B.) And generate a back link as well. (And depending on how well their (or your!) guest blog post, ultimately ranks on any of the primary search engines. But especially Google.
They or you, can constantly receive, a steady flow of targeted eyeballs. For as long as the content ranks. Correct? That’s the theory anyway.
Why Attracting Customers Has Never Been Easier Or Far less Expensive Than Ever!
What The Heck Do You Mean You Didn’t Realize You’re Only One Or Two Joint Venture Or Mutually Beneficial Cross Promotions Away From Some Bankable Results!
Again. Some of you are already aware. Recently, I had the pleasure of being interviewed, for about 60 minutes or so. Give or take. By my seven figure earning coach, mentor and friend. The one and only James McAllister, of jamesmcallisteronline.com fame.
And the overall purpose of creating this digital content, was actually multi purposed. Huh?
1.) Potential purpose # one: Was to create an episode for the launching of his brand new podcasting venture. (And needless to say. I was beyond honored and thrilled, to be his very first guest. Yes! Thanks again coach! I truly appreciate this multi faceted opportunity!)
2.) Potential purpose # two: The recorded session allowed him to instantly create, some digital content, (which) going forward, granted us both 100% co-ownership/marketing distribution rights to. This way, we’re both free to pro-actively market/promote the recording(s.) As we see fit to.
3.) Potential purpose # three: And as the podcast episode begins to circulate in a major way. We both gain some passive, free viral marketing exposure, for literally pennies on the dollar.Correct? Absolutely.
How Often Do You Or Your Major Competitors Get To Produce Any Type Of potentially Valuable Content Once! (And Yet Continue To Receive Long Term Residual Benefits Going Forward!)
Just to further piggyback off the last point. no doubt. On average. About 97-98% of the current and future listeners of the recording, will be primarily consumers. Which is totally fine.
Hopefully, (they or you), will “discover,” some market tested strategies or tactics. To help them finally move off center, in a major way. At least this is our primary intentions. And by the same token. The remaining 1-3% They more than likely, fall into one of two main categories.
1.) Potential category one: They are pro-actively looking for potential future “guests” to appear on their current or future podcast. In which case.
If your show is entrepreneurial based. You definitely have a head start, on at least one potential guest you can reach out to, right?
2.) Potential category two: Perhaps you’re looking for potential “guest podcasting” opportunities yourself. Which is the main reason you’re actively listening in, to see if your subject and passion, might be a good fit for whichever specific audience, the podcast targets.
And it’s those remaining 1-3%. Who can and definitely will, be pro-actively participating in current and future JV (Joint Venture) or mutually beneficial cross promotions of some kind. (Sadly, not the other 97% or more.They most certainly could. But for any number of reasons simply won’t ever move of center, in any meaningful way.)
On the other hand. Just below, is the screen shot image, of the 60 minute podcasting session, I recently did with my coach, mentor and friend James McAllister.
Why Attracting Customers Has Never Been Easier Or Far less Expensive Than Ever!
Below is a small audio sample, of the entire 60 minute session.
Your Business Or Service Definitely Does Not Have To Continually Struggle! (But It Most Definitely Will If You Don’t Start Strategically Adjusting!)
Now finally getting back to the 4th potential purpose of originally creating this digital content. It was so it could be constantly used, (over and over BTW), for multiple lead generation and power positioning purposes. Huh? Meaning, see “how” it’s being pro-actively used in these different blog posts?
4.) Potential purpose # four: Going forward. As you can clearly see. Certain audio snippets. Will be continuously shared. In future blog posts. opt in email content. To both current and future subscribers.Who can also share it with whomever they wish to.
Plus it will steadily make the rounds, all over, various social media platforms as well. All this current and future, viral marketing leverage and exposure.
From one 60 minute, multi purposed recorded session. How’s that for maximum marketing leverage? Are you finally starting to better appreciate, why more than ever.
Consistently attracting customers or clients. Has never been easier or less expensive. Say yes! great. See you in just a minute, in part two, okay?
Stop Making Totally Lame Excuses And Start Making Some Bank Account Filling Progress!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below)
that you can apply to your business,product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
