What Struggling Small Business Owners Can Do When Their Paid Ad Campaigns Fail!

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What Struggling Small Business Owners Can Do When Their Paid Ad Campaigns Fail!

So have you noticed “what” happens practically every time, a severely cash strapped small business, local newspaper publishers reps, fails to sell a certain amount of paid advertising spots in their publication.

They face a situation described as “going black.”

Which is just  fancy way of saying, they didn’t sell their particular ad spot(s), and in order to avoid having a blank space in their publication, radio or TV slots etc.

Or not having to run multiple, (non revenue) generating public service ads, to cover those non ad sold spots.

Ladies & gentlemen, believe it not, this recurring situation, is a long term potential money maker, for the smaller, independently owned, local radio, TV and or newspapers.It just may not seem like it,at first blush!

So How Do Cash Strapped Small Business Owners Convert Failed Advertising Campaigns Into Multiple Profit Centers?

So let’s take a look at one of the (potential) major advertisers, in this particular marketing scenario.It’s a local, ever growing CPA firm, that is looking to expand their current market share.

And they routinely run various quarter and half a page display ads.And right away, they notice, a few times when the local penny saver reps, didn’t meet their advertising quotas, and they ran the CPA firm’s ads, for free, a few extra times, to avoid having blank spots,(unsold) ad spots in their weekly publication.

And that’s when the extremely marketing savvy CPA firm, makes the following, irresistible offer.

They will agree to spend X amount of ad dollars every week, in the penny saver publication, in order to cover any and all, potential unsold quarter or half a page ad spots!

And they will make sure, they’re paying somewhere between 40 and 60 cents on the dollar! This way, the penny saver editors, know going in, week to week, they will have virtually no major, unsold ad spots!

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And here’s the other unexpected bonus the CPA firm will gladly throw in, as potential icing on the cake!

Because the CPA (or law) firm has an extremely diverse, (and constantly growing) customer base, they arrange to have two of their best clients, one that specializes in providing SEO (Search Engine Optimization) services, to local small business owners and or service providers.

And the other, is a fairly large, direct response, marketing consultant agency, that routinely helps small to mid sized, business owners, and or service providers, market themselves more effectively.

And the CPA firm, arranges for these two eager service providers, to conduct free, 90 -120 minute workshops, once per month, for the penny savers customers!

Marketing Triangulation Can Be Extremely Profitable!

The CPA firm pays for (both) the cost of the room, and for the one or two page handout materials.And the deal is, the two vendors and the penny saver publications split the back end profits 50/50.

Meaning, these two aggressive service providers, recognize the long term financial benefits, of being exposed to a room full of potential customers, for free, once a month!

For one one thing, they practically have a ready made list of (either) opt in email/mobile subscribers, or direct snail mail subscribers, just in case, the vendors wish to build an offline database as well!

So once a month, as these two local professionals constantly gets free exposure, to potential first time customers, for literally pennies on the dollar.

Any prospects they convert into first time paying customers, they gladly split 50/50 of their front end gross profits, with the local penny saver publication!Which helps the penny saver publication, reduce the potential loss of revenue, from weekly unsold advertising spots!

And the vendors net 100% of any and all, long term future back end gross profits!

Entrepreneur It’s Not Always What Happens To You! (But It’s More About How You Respond To It!)

And of course, in order to show and demonstrate their complete gratitude to the CPA firm, these two vendors, readily agree to offer their services to the CPA firm, (either for) free, and or for their actual cost.

So the CPA firm receives top flight service, either for free and or at the vendors actual cost!And the independently owned (local) penny saver turns periodic unsold advertising space, into a long term major profit center.

And the two entrepreneurial vendors,systematically get exposed to brand new first time customers, for literally pennies on the dollar!

Sounds pretty win/win, doesn’t it? So that’s just one of the ways, some extremely small business owners, convert their failed advertising campaigns, into a long term perpetual income generator.Any questions?

Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can

apply to your business, product or service in the next 30 days or less!

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