What All Savvy Entrepreneurs Definitely Need To Know And Understand About Building Relationships With Customers!Part Two
As previously discovered in part one of this ongoing series, it definitely makes economic sense, for you to constantly be building relationships with customers and or clients, as often as possible, correct?
And one of the more effective ways of consistently doing so, is by avoiding, outrageously expensive, dismally performing, traditional advertising and or promotional campaigns of any kind.
Because ultimately in the end. More than likely, all you’ll whined up accomplishing is, having a much leaner bank account and your business and or service, will be still in search of new customers, patients and or clients.
Because unfortunately, the traditional advertising and or promotional approach, takes at least 7-14 massively expensive exposures, before the general public even becomes vaguely aware of your presence. If they ever do.
Are You Definitely Starting To Appreciate Why Building Relationships With Customers Or Clients Are So Potentially Profitable!
So as you recall from part one, with regards to constantly building relationships with customers, clients and or patients etc.
Your retail jeweler store had recently formed a rather profitable, strategic alliance, with a local bar & grille owner.
Primarily because, you wanted to inexpensively access, their local female patrons, for literally pennies on the dollar.
Think about the long term, potential bank account filling, marketing leverage you (and or) your major competitors, could initially generate and perpetuate. For literally pennies on the dollar.
Just by adding your adverting budget muscle, to the bar & grille owners, current marketing and or promotional budgets.
You Can Literally Increase The Overall Effectiveness Of Your Marketing Funnel While Simultaneously Lowering Your Upfront Out Of Pocket Cost!
Case in point. As you also recall from part one. Every lady who purchased any premium beer during the entire night, they were allowed to spin the roulette wheel, for a chance to win some really cool, positive word of mouth and mouse generating prizes.
And as you recall, stuff like, one or two free slices of pizza. Or maybe 25- 50% off a premium beer or 25-50% off 25-50 buffalo wings etc.
Or a free deluxe burger, with all the trimmings. And you know these types of unannounced goodies, will definitely cause the local ladies, (to both) patronize the bar & grille more often, right?
Plus cause them to text, phone call and literally drag their BFF (Best Friend Forever) to the bar & grille with them, correct? For sure. 😀
Make The Primary Purpose Of Your Sales Funnel About Building Relationships With Customers And Or Clients And Watch what Consistently Starts To Happen To Your Bottom Line!
As these ladies buy more premium beers, and get their chance to spin the wheel, for their shot at some really cool, positive word of mouth and mouse generating cool prizes.
One of the most popular prizes, these ladies definitely love is, the diamond studded earrings, some of them win.
Because they normally retail for anywhere from $275 – $350 dollars! But whenever these ladies spin the wheel and land on that particular prize.
The bar & grille owners, and or their professionally trained staff personnel, automatically hand these extremely lucky ladies, a sealed envelope, which has two really cool additional prizes in it.
1.) They automatically get an extremely time sensitive coupon from the bar & grille owners, for two free additional premium drinks! 😀
They Are The Kinds Of Proven Sales Tips And Or Strategies Which Help You Out Promote Your Major Competitors!
2.) They also receive, an extremely time sensitive, new customer discount coupon from your retail jewelry store. 😀
And as long the recipient, redeems the coupon before it expires,plus brings a guest with them, whose at least 18, and joins your VIP opt in email/mobile marketing list, before they leave your store.
As long as they’ve met all three pre- conditions, they get to purchase any pair of diamond studded earrings they wish, up to $750 (or X dollars) a pair, at your actual cost! 😀
Otherwise, if they don’t meet all three pre-conditions, they still save 15 (or X% off) the cost of a pair of extremely eye catching, $250 dollar, diamond studded earrings. 😀
Your Direct Marketing Campaigns Are An Excellent Way To Make A Really Big Splash!
But clearly you and hopefully they can see, how much better off they are, when they comply.Right?
But by and large, this next long term, positive word of mouth and mouse generating strategy, is the one local ladies actually come to the bar & grille in droves for.
About 15 -minutes before the bar is about to close. Every lady whose still present, and who purchased at least one premium beer or beverage for the night.
They will have been given a card with a number from 1 – 2,500 on it. And the owners or managers, will place all the ladies cards in a box or hat, and draw two or three them out.
Are You Starting To Better Appreciate The Total Lifetime Value Of A Customer Concept!
And the first one they draw, will be that nights 1st grand prize winner! And she wins a five foot teddy bear, which will be delivered to her job and or place of business. Courtesy of the jeweler.
In the interest of both space and tine, you’ll discover what the 2nd and 3rd runner ups win in part three,okay? 😀
For now, hopefully you’re definitely starting to much better appreciate, why building relationships with customers and or clients, is clearly a step in the right direction. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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