So ladies & gentlemen, hopefully, as a direct result of these first two installments, it’s become a little clearer “how”
some of today’s savviest small business owners, and or service providers consistently make a small (ongoing) fortune, simply by (first) understanding the entire back end income generating process.
And secondly, by properly structuring them and constantly taking advantage, of this potentially untapped goldmine component of their business.
And hopefully now, you realize it’s your turn! And no, that doesn’t automatically mean, that unless your initial back end arrangements, (nets) you several hundreds of thousands of dollars, or millions, that your venture was a failure!
Far from it. In fact, as you gain more real world experiences from doing so, you will begin to recognize far more previously unseen potential marketing opportunities, to apply this potentially bank account filling strategy.
So Why Do You Suppose So Many Otherwise Extremely Savvy Small Business Owners And Or Service Providers Totally Neglect Or Ignore Altogether The Back End Part Of Their Businesses?
Just to quickly follow up on where part two of this particular marketing example left off. Once the marriage counselor, fully recovered from his wannabe Internet marketing guru hangover!
And totally realized and appreciated, that his real forte was not trying to create and market/sell ebooks and other extremely relevant products and services online.
And instead, formed an extremely lucrative (back end) income based, joint venture, with a highly skilled veteran Internet marketing expert.
Then he started routinely grossing upwards of $200 thousands dollars, or more per year, simply by picking up tons of semi qualified marriage consulting customers and clients, who purchased his ebook, from the Internet marketing experts website, and the Internet marketing expert made, (and kept) 100% of any income produced on the front end, minus all his expenses to produce the sales!
And the marriage counselor, eagerly pocketed, and kept 100% of the passive back end generated marriage consulting fees, and any and all the referrals that were generated!But once again entrepreneur, that was far from the rest of the story!
Successful Entrepreneurs Do Not Ever Neglect And Or Ignore The All Important Back End Of Their Businesses! (And Neither Should You!)
Once these two seasoned pros made a real go of their newly formed strategic alliance, (aka) joint venture, here’s what else (routinely) took place, shortly there after. First of all, the marriage counselor found a back door way onto the incredibly lucrative national speaking circuit!
Because tons of other failed, and or struggling author/wannabe Internet marketers, were dying to know “how” a self confessed, failed Internet marketer, now routinely earns in excess of $200 dollars annually, off the consulting fees, from a $27 dollar ebook, he originally couldn’t sell on or offline!
And of course, with his new found national speaker notoriety, also came a constant slew of radio and offline telephone interviews as well.
This Is Why It Never Hurts To Constantly Develop Your Direct Marketing Skills!
He also wrote a ton of articles for industry specific niches, and of course, eventually paid some hefty (ongoing) consulting fees to his Internet marketing guru, in order to properly launch his own state of the art WordPress website/blog!
And the other really big thing that kept routinely happening, whenever and wherever he spoke, at least a few of the attendees, that had recently tried their hand at Internet marketing, they would offer some extremely lucrative, one on one consulting fees, in order to discover the marriage counselors proven marketing secrets!
The Right Small Business Marketing Ideas Can Lead To Some Major Profits!
And the flip side is, the highly skilled Internet marketer, would simply pay the marriage counselor 25% of any ongoing income he produced, as a direct result of him putting together a transaction from the referral business, the marriage counselor consistently sent his way!
Plus, in his weekly ezine (online newsletter), he began to explain “how” he was profiting handsomely, from his JV with the marriage counselor.
This of course, led to him inviting the marriage counselor to speak at the Internet marketers offline Internet marketing boot camps.
And “if” any of his, (at the time) 20,000 plus ezine readers/subscribers, had a potential idea for an ebook they wanted him to potentially joint venture with him, or join his elite 18 month, one on one personalized coaching program, he would take them under his wing and teach them “how to” successfully market their ebook themselves!
You Most Definitely Can And Should Build An Extremely Profitable Sales Funnel From Many Sources!
So both of these incredibly dynamic entrepreneurs, cashed in on their lucrative back ends of their businesses, just like a ton of other extremely savvy small business owners, and or service providers routinely do as well! Any questions?Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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Hey Mark,
I can remember hearing about selling on the backend which I thought was crazy. But it does make sense! When I was in network marketing, it took a number of exposures before your prospects gain trust and decide to purchase.
I never thought that this would be true in doing online marketing. As a matter of fact, it’s a more convenient way of doing it. Especially when you have autoresponders to set up prewritten emails or broadcast messages. I’m in the process of redoing all of this now, as well as writing more PDFs and creating more Opt Ins to get more subscribers. I tell you, content upgrades have worked so far!
Thanks for sharing Mark! Have a great rest of the week!
Sherman Smith recently posted…3 Elements To Focus On To Help You Save Time
Thanks Sherman!
I definitely always appreciate your real world feedback!
And what you say is so true! In fact, I can still remember one
of the very first times, in a webinar, I got formally
introduced to the whole “back end” marketing concept(s!)
It was literally like a light bulb instantly went from dull to extremely
bright!LOL!
Because suddenly, there were literally, a ton of potentially viable
marketing options to be tested and tracked! And I got so excited
with marketing possibility thinking!LOL!
So I can definitely relate to where you’re coming from!
Mark Newsome recently posted…Who Else Wants To Know How Some Savvy Small Business Owners Recession Proof Their Businesses!Part Three
My website is pretty much a mess when it comes to the back-end, it’s something that I really need to work on but always end up tackling other projects first. Anyways, thanks for the reminder to focus on a funnel of sorts. I always knew that it’s possible to make a lot of money online with a small budget, there’s not much of a investment needed, all you need is a domain and hosting! Thanks for sharing!
Timothy Gagnon recently posted…How to Drive Free Targeted Traffic to Your Website With Instagram
Awesome Timothy.
And from what I’ve seen, to this point,
you are a pretty guy,so it shouldn’t take much
creativity on your part to develop, an extremely
profitable back end.
Mark Newsome recently posted…Who Else Wants To Know How Some Savvy Small Business Owners Recession Proof Their Businesses!