So aspiring entrepreneur in the making. What in the world, is your semi cash strapped small business and or service gonna consistently do, in order to get the word out really fast?
Granted, there’s always, (in the immediate short term anyway), the outrageously expensive, traditional advertising and or promotional route correct?
However, you constantly have to be (both) mindful and fully aware.
Each time you pay for some type of traditional advertising strategy and or promotion.
Ladies & gentlemen on average, you and or your immediate, closest major competitors, will have to budget, on reaching these potential first time customers, a bare bones minimum of somewhere between seven to twelve times initially! Or more.
Before they even, (if ever) semi recognize your/our presence in the general market place. Entrepreneur, can you say outrageously expensive and dismally performing?
This (sadly) is the all too common outcome, which awaits you and or your major competitors! Unless…?
So Can You Honestly Think Of Any Semi Valid Reasons Why Your Cash Strapped Small Business And Or Service Shouldn’t Be Consistently Saving At Least 50% Or More On Your Brand New First time Customer Acquisition Costs!
First of all for the record, and to make darn sure, right out of the gate. Everyone’s on the exact same page.
Unfortunately, this particular blog post and subsequent series to follow, is not about ‘how’ you and I, can somehow successfully negotiate, with a public or private publisher or vendor.
And miraculously get them, to discount their current traditional advertising rates, by a staggering 50-80% or more! No way! (Of this would be nice. Just saying.)
But hey, it’s most certainly a welcome financial benefit, any and every time you can swing it! Would you not whole heartily agree? 😀
Entrepreneur Your Resourced Challenged Small Business And Or Service Is Definitely On The Verge Of Discovering Some Major Marketing Breakthroughs!
Case in point. For this particular, (hypothetical) marketing example and illustration. Let’s say you currently own outright, and or you’re a major partner, in a local, (single location), retail appliance center.
And currently, your ideal male customer,has a total lifetime customer value metric, of somewhere between $8,500- $13,000 dollars, over the next five to seven year period.
And (believe it or not), your figures are at least 25-40% higher, whenever you specifically target, higher income earning, local male professionals.
Like CPA’s, various types of medial doctors and or, different types of specialty lawyers, specialist dentist, chiropractors, male nurses, specialty therapists,tenured university college professors and various types of extremely well paid out or inside sales reps etc.
Hopefully You Fully Appreciate And Or Realize How Certain Types Of Proven Lead Generation Strategies And Or Tactics Are Most Definitely A Potential Game Changer!
Say for example. Since the front end of your sales funnel alone, is loaded with plenty of gross profit margin, correct? For sure.
So obviously, as you start to systematically factor in, (over time of course), all the additional, recurring income generated on the back end of your extremely profitable sales funnels.
It’s easy to both see and appreciate, how you’ve most definitely got plenty of room, for both some short and long term marketing creativity, correct? 😀
This being the case, here’s an initial, fairly low hanging fruit, lead generation strategy and tactic, you can and definitely should inexpensively test.
Consistently Position Some Of Your Most Profitable Lead Generation Strategies And Or Tactics So They Continuously Do The Majority Of The Heavy Lifting For You!
Case in point; continuously go out into your local community, and start patronizing, local, independently owned, popular Mom & pop restaurant owners.
And after becoming a regular and familiar face, whose hopefully on a first name bases, with at least one or most of the primary owners.
Enthusiastically propose the following, mutually beneficial arrangement. You will gladly allow both the owner of the restaurant, all of of their current and future staff, to purchase up to $1,500 dollars worth of your goodies every year! As long as they wish to!
At your actual hard cost! Say what? 😀 Thanks correct. All they need to do is, (first), become and remain an active opt in email/mobile subscriber.
Are You Finally Ready To Take Your Semi Cash Strapped Small Business And Or Service To The Very Next Level Or Two!
And remain on your list. And bring at least three new, potential first time customers to your store per year! Whose at least 18 years of age.
You (either) have an app created, which can easily track this and other critically important stats for you. And or simply go old school, and create a two sided, index card, which is laminated, and annually renewable each year for X.
And each time they bring one of their three (annually required) guests to your store. You’ll simply whole punch their card.
And as long they have their three hole punches for the entire year. They get to purchase up to $1,500 (or X) dollars worth of your goodies, at your actual cost. 😀
Your Entrepreneurial Skills Can And Most Definitely Will Separate You From Your Major Competitors!
Of course, in order to really make the right long term impression. You invite both the owners, and their top level management and or supervisors, to one of your monthly or quarterly, “closed to the general public,” recently repossessed sales, extravaganza events! 😀
And let’s say you recently (unfortunately), had to repossess a $7,500 dollar home entertainment system. Which is less than 9 months old! 😀
It’s still virtually brand spanking new and or your actual hard costs, are just $2,700 dollars or X. offer the restaurant owners first crack it, at your actual cost! Plus you’ll gladly throw in free delivery and set up!
Are You Starting To See How The Ultimate Insiders Position Their Small Business And Or Service For Major Long Term Success! (And “How” You Can Definitely Do So Too!)
And your simple gesture will definitely save them an additional X amount of dollars! Of course you’re not directly in the charity business, correct? 😀 So what gives here, and ‘what’ in the world is your real end game? 😀
As long as the restaurant in question, has and offers valet and or some type of parking.
Whenever any of the restaurants patrons, drives up, in any sort of luxury vehicle, SUV and or rather expensive truck etc.
The restaurant owners parking valets, are to leave, a sealed envelope, on the drivers side seat.
With the big bold words, “Thank You!”written on it! Entrepreneur, you know what will happen, 110% of the time, correct? 😀 Bingo!
So Why Can’t Your Small Business Use the Element Of Surprise To Your Long term Advantage!
Inside, they will discover an extremely time sensitive, market tested bounce back offer to the restaurant.
Plus, on side (B.) of the index card, one of your very best, market tested free drawing offers, will (hopefully) induce a percentage of them, to not only join your opt in email/mobile marketing list.
In order to enter your free monthly drawing, for a chance to win a state of the art, $7,500 dollar home entertainment system! 😀
Plus, you’ll personally invite them, and at least two extremely close friends, family members and or co-workers etc, to one of your monthly and or quarterly, “recently repossessed, closed to the general public sales events!
So Who Else Is Definitely Ready To Strategically Move Their Small Business And Or Service Forward! (Without Having To Constantly Spend A Fortune In Order To Do So!
In part two, you’ll definitely discover, at least three more market tested ways, for your semi resourced challenged small business, and or service, to save at least 50% or more, off the traditional cost, to acquire brand new, first time customers! Okay?
See you in just a little bit in part two.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
