So Why Are You So Reluctant To At Least Inexpensively Test Some Potentially Profitable Business Growth Strategies? Part Two
By now, you’ve definitely heard the incredibly popular sayings, “You gotta spend money to make money,” correct? Or, “It’s takes money to make money.” Both sound all too familiar, correct? Agreed. However, the not to be ignored caveats are.
The more you and I invest, in developing, our marketing and promotional skills. Not only do you not initially need nearly as much money upfront. For your current or future entrepreneurial ventures.
But you start to develop, other forms of extremely valuable,direct or indirect marketing currency. Which you can and should put to very good use.As quickly and as often as you can.
So making developing, various types of business growth strategies a priority. Over the long haul. Is definitely in your best interest. As you’re about to discover.
Because the more proven ways, you can help, other non directly competing vendors, inexpensively grow their on or offline enterprises. The more valuable an asset or resource you and I steadily become. And this is how and why, your initial upfront, traditional advertising or promotional cost, will steadily drop like a rock.
If It’s Really Just A Matter Of Consistently Implementing Some Proven Strategy! (Then You’re Definitely On Your Way Right?)
Quickly picking up where part one left off. But before diving head long into part two. Stop and consider, (or re-consider) the following, previously untapped marketing or promotional opportunities.
Remember, your ideal customer is a financially successful man or woman. Who not only consistently earns a high five or multi six figure a year income. But equally important, to your long term marketing/promotional strategy.
Remember who they also routinely socialize, work, vacation or network with. They also are co -members of different local organizations.Like maybe, the local investment club.Which the paying members typically meet at least once per month.
This being said.
Let’s say a local individual or local company, has rented (for the day or night), one of the higher limo packages. You or your major competitors, can and should, provide the limo services customer, with either a free, or one of your mid level champagnes, at your actual hard cost.
And let the limo service send it as a free git worth X. Say what? First of all. This proven marketing gesture, will be totally unexpected, right? For sure. And the recipient will definitely spread the word, right? Oh yea.
So more than likely, they be constantly texting and uploading all types of pictures and really cool videos, sharing their unexpected good fortune on and off of social media.
As Your Army Of Goodwill Ambassadors Constantly Grows! (Word Will Definitely Spread Too!)
And because your ideal customer, has a total lifetime customer value metric of somewhere between, $450-$6,500 dollars. Give or take, over the next five to seven year period.
This being the case. Every company which orders one of the most expensive deluxe limo packages. You’ll arrange for the limo service provider, to send their VIP customers secretary.
Or whomever the highest ranking, female team member is.A seven foot teddy bear. A gourmet box of chocolates and flowers.Say what? Think about what just happened.
First: Going forward, which limo service, do you think both the business owner and their secretary, or highest ranking, local female employee will highly recommend? Bingo.
Second: For this relatively small investment.How often do you think the female recipient, will brag about it, both on and off of social media. And at family gatherings, like Thanksgiving or Xmas or New Yeas eve parties etc.
You know both they, their co-workers, closest friends, relatives or neighbors, will definitely take their own pictures and videos. Right?
And constantly post them all over social media.And rest assured, at least some of this extremely savvy marketing/PR (Public Relations) buzz, will ultimately lead to the creation, of some brand new first time customers.
Plus other local business owners, who know the limo service owner(s), at least some of them, will definitely want to get hooked up too, right? You’d better believe it.
As Long As You Can Literally Break Even On The Initial Front End Of Your Long Term Sales Funnel! ( You Or Your Major Competitors Can Position Yourself To Continuously Profit Nicely On The Back End Of Your Long Term Sales Funnel!)
Because now, (not only) can you or your major competitors, reach out to the owners of these companies going forward. With any brand new or extremely time sensitive offers.
But you can also, provide both the owners, their staff and the business owners clients and vendors Free or at your actual hard cost, samples.
Of your other extremely great tasting beverages. Can you not? Absolutely.And as long as they subscribe to either your opt in email/mobile marketing list.
And they drag a friend with them, to your showroom ,whose at least 18. Before the expiration date, on your extremely time sensitive discount coupons or gift certificates etc.
They can save X% more off, either their first or first X number of purchases. Make sense? Great.Hopefully part two of this ongoing series, has made it crystal clear why.
You or your major competitors should be effectively utilizing, (as often as possible.) Some type of proven business growth strategies. Don’t you agree?
As You Or Your Major Competitors Get Better And Better At Different Types Of Marketing Or Promotions! (Your Network Of Untapped Marketing Opportunities Will Continuously Grow!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
