So What Can The Texas Two Step Teach Savvy Small Business Owners About Marketing?
Okay, seeing “how” this particular post is actually being (originally) published on Christmas day 2015.
(Let’s) get a little protocol out of the way, (upfront) and say happy holidays and “thanks” so much for taking the time to stop by!
After you’ve had a chance to spend some quality time, with those most important to you!(Way to go! 😎 )
That said, you’ve got to be wondering, “what” if any, worthwhile marketing lessons, can possibly be learned by some of today’s extremely savvy small business owners and or extremely savvy, self employed service providers, simply by studying the famous Texas Two Step dance move,correct?
Well, it’s nothing earth shattering, I can assure you.In fact, it’s more like a few symbolic, (but highly relevant), basic marketing lessons, more than anything else.Let’s take a look!
What Possible Worthwhile Marketing Lessons Can Some Of Today’s Extremely Savvy Small Business Owners Or Service Providers Learn From The Famous Texas Two Step Dance Move?
Basically, the real point that’s being stressed here is this. The famous “Texas Two Step” dance move, is just that, (meaning) it’s multi faceted!
And that’s initially where the vast majority of today’s (extremely) cash challenged small business owners, (either) miss the entrepreneurial boat altogether, (and or) they totally neglect it!
In either case, the full profit making potential of their business, may not be reached, simply because their business (and or) service, isn’t currently firing on all of it’s (potential) money making pistons!
Since the vast majority of you, both (know) and at least partially understand, that your business and or service, has two major components.Correct?
Is Your Semi Resourced Challenged Small Business And Or Service Utilizing All Of It’s Key Components?
That being, the initial front end sales and (hopefully), future long term back end sales funnel!And “that’s” how the subtle marketing lessons, you’re about to be exposed to, mirror the “Texas Two Step” dance move!
(See, I told ya it wasn’t a revelation! 😎 ) That said, let’s have a closer look at how these two major (must have) components, of practically any business, product and or service, you may become seriously involved with, can and will definitely benefit you!
Why Savvy Small Business Owners Benefit Long Term By Understanding And Leveraging The Major Components Of Their Business!
Now in order to effectively demonstrate, just (how) potentially profitable, (first) understanding and then leveraging, these two major, (must have) components, of any worthwhile business venture are. Let’s take a really simple example and gradually expand on it.
Until hopefully, you can see and appreciate the enormous long profit generating potential.
Case in point: Let’s say you run a fairly successful,(single location) Mom & Pop family family style local restaurant.
Are You Going To Help Your Semi Cash Strapped Small Business And Or Service Get To The Very Next Level Or Two!
Now obviously, the initial front end of your retail food selling operation, is consistently generating, initial first time customers, at either a real break even cost, or better yet, a slight front end gross profit.
And (hopefully) on the long term back end, you consistently generate, some long term repeat customers, who both them and their families, stay with you for years and years to come! 😎
So part of “what” you can (and or) definitely should also be selling/marketing to your extremely loyal patrons, is the caring family atmosphere aspect as well!(And really mean it BTW!)
(Even if you need some strategic joint venture partners, working (tirelessly) behind the scenes,to help you do it!)
Extremely Successful Entrepreneurs Don’t Just Focus All Of Their Attention And Resources On The Front End Of Their Business!
(The Way The Vast Majority Of Their Competitors That Ultimately Fail Do!)
For ex: Let’s focus on one of the (potentially) most profitable, customer leverage points! And that being individual Mothers! 😎 Yes indeed!
Because in most married households, Mom ultimately handles the checkbook and therefore, (she) decides how the daily, weekly and monthly cash flow of the household will be spent!Agreed!
And of course, if she’s the head of a single household, she’s definitely 110% in control of the finances! 😎 Correct?
So let’s say your restaurant strategically partners with an up and coming, (local) jeweler, that’s definitely looking for some non conventional ways of growing their customer base.
And since the jewelers ideal female customers, currently have a total lifetime customer value of $20,000 dollars, (give or take) over a seven to nine nine year period!
They’ve got more than enough, gross front and back end gross profit margins, to afford partnering with the restaurant, (and or) restaurants,so everybody can prosper!Not just now,but long term as well!
Savvy Entrepreneurs Know And Understand The Back End Of Their Businesses Can Potentially Double Their Total Gross Revenue!
So let’s say (going forward), either every delivery order, especially when the order goes to directly to the female (head of household), whose 18 & over!
The restaurant (delivery person), will staple, (and or) insert into the bag, one of the jewelers best market tested, (time sensitive), VIP “new customer only” discount coupons in the order.
And it might offer the potential new customer 30 (o X%) off their very first purchase!With absolutely no minimum purchase requirement!
Plus, when they join the jewelers opt in email, (and or) mobile marketing list, simply by going to their mobile responsive WordPress blog and entering their free monthly drawing, for a chance to win an absolutely beautiful, $3,500 dollar diamond studded necklace!
Whether they’re this months grand prize 1st winner or not, (just because) they’re now a VIP subscriber, they automatically save 50% off their very first purchase!
(And for the record, that’s an additional 20% more savings, just for joining the jewelers opt in (and or) mobile marketing list!)
Again, with absolutely “no minimum purchase” requirement!
Savvy Small Business Owners Know And Understand What The Value Of Selling Great Atmosphere Is Truly Worth Long Term!
Here’s the next way this locally owned, (single location),“family orientated” business, is going to successfully target local Moms, and consistently get those Moms of all ages, to become 24/7, (positive) word of mouth and mouse, goodwill ambassadors!
Who definitely continuously help spread the word high & low, about your restaurant’s great food, great service and overall great atmosphere!And all for an extremely affordable price! 😎
The restaurant will have T-shirts printed, that say: “I’m A Super Mom! Just ask the people at (the name of your restaurant!”)
And here’s the deal! 😎 Instead of the restaurant just creating, some really nice, (laminated) VIP discount coupon cards, the Moms can renew annually for an extremely small fee!
Or maybe they have an app created.
Instead, whenever the Moms, (or a really big) hint here! 😎 Whenever a female customer, 18 and over, wears one of the restaurants T-shirts to your restaurant.
Two things automatically happen!1.) First: Every female, and or Mom, 18 and over, that wears the restaurant’s T- shirt, they can automatically purchase “breakfast” anytime they wish to!
No matter what time of day it is! And they can also purchases (any two) slices of dessert, no matter what the actual cost per slice is!
So How Is Your Semi Resourced Challenged Small Business And Or Service Systematically Moving Forward!
You think that one “benefit” alone, won’t (constantly) cause some serious, on and offline word of buzz!
2.) Second: Next, take your traditional slowest day of the week and (no matter) how many women are in your restaurant,(say) for breakfast, lunch or dinner etc.
Every one that has on your T- shirt, give them a number, and one of them will get their order at your actual cost! 😎 Say what?
Is Your Small Business And Or Service Primed To Make It To the Very Next Level Or Two!
Since it’s a holiday, let’s cover the rest in part two, okay? But are you starting to see, “how” the famous “Texas Two Step” dance moves (overall ) versatility, allows some of today’s, extremely savvy small business owners, to be flexible enough, to profit handsomely, from both ends of their business and or service?Say yes!
Great!See you in part two!Happy holidays!Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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