How to sell advertising space.
(Even In Today’s Sagging Economy!)
Who else would like to know step by step how to sell advertising for little or no money up front and still increase (both) the short and long term profits for your small business and or service?
Let’s face it, when the economy is sagging, consumers tend to tighten their belts and spend less,agreed?
Which also means (typically) cash strapped small business and or service (will either) need to spend more upfront in order to attract those new first time customers or getting creative and become more effective with your marketing strategies.
However, by the same token, did not the great stock investor Sir John Templeton point out; in order to get the best bargains, when it comes to strategic (long term) stock investing, It’s always best to look for your best stock value bargains, where the pessimism is highest.
Or as he put it, to look to where the outlook is bleakest. For sure.
And while that (may ) or may not be sage advice for bargain seeking stock investors, what the heck does that have to do with successfully growing your cash starved small business and or service, for pennies on the dollar?
How To Sell Advertising Space For Little Or No Upfront Money And Still Make Money!
Isn’t it more than just a little ironic how, whenever things seem to their bleakest (at first glance) often times, just below the surface, there lies a ton of untapped potential long term profit opportunities for the taking.
But like most things, in order to develop the right perspective, you often need to slightly adjust your marketing mindset, before it becomes clear.
Case in point, you just read the above sub headline and your first jerk kneed reaction is probably something along the lines of, “how the heck can you do that?” Correct?
That my friend is why your eyeballs are here. And while it’s not rocket science or magic, but when properly executed, it works like magic.
The ebb and flow of your business (just like) everybody else’s will receive a tremendous bump when you tap into the natural self interest of every business owner, large or small.
Who Couldn’t Use And Or Benefit From Some Simplified Revenue Generating Ideas?
They’re trying to make more money for less upfront out of pocket cost, correct? So let’s suppose you’re looking to sell, (more like) strategically market some advertising space.
(You can also be on the other side of this potentially profitable strategy as well.)
For just a moment, forget about all the traditional places (or over used) traditional methods you’re probably thinking about; such as display or classified ad space in your on or offline company newsletter.
Or somewhere on your blog. Those tried and true methods certainly have their place.
Always Look For The Many Hidden Just Below The Surface Long Term Marketing Opportunities….
However, what about creatively (and strategically) tapping into some previously under utilized unsold ad space? Such as; what about the unused ad space on the back of your one sided 8.5 x 11 inch flyer? Huh?
Think about it for a second. What if after you inexpensively tested various offers and or products and services to your valued customer base.
Once you’ve discovered a product or service that your customer base responded favorably to; in order to totally maximize revenues, you included their best market tested (lead generation) off on the back of your flyers in a totally awesome joint venture (JV) arrangement.
And the two of you might agree on compensating each other in one of three ways:
Are You Ready To Implement Some Straight Forward Revenue Generating Ideas!
A.) First, you might simply do a straight lead swap; meaning you allow them to keep all the leads and 100% of the upfront generated profits.
In exchange for you being able to strategically place one of your best market tested display stands in their place of business, (especially) if they make multiple local offline locations.
Hopefully,you can see an incredibly brain dead simple way to multiply your profits with this one simple strategy staring you right in the face.
B.) You might agree, to JV revenue split by them paying you X amount of dollars per lead, for each person that contacts them as direct result of them seeing the offer on the back of your flyer.
C.) Or if their product or service has a continual (continuity) element to it, meaning, after a new first customer purchases that initial product.
The More You Help Others Succeed The Easier It Is To Generate Profit!
They can continue to receive it for a monthly, quarterly and or semi annual or annual payment etc. You might agree that they let you keep 80-100% of that first sale and they pocket 100% of all the remaining sales.
Or you pocket 80-95% of that first sale and they pocket the remaining 95% and you receive a a lifetime 5% residual payment etc.
Many Insurance sales rep are compensated this way, so it’s an extremely solid payment structure.
In any event, this is just one incredibly simple way, and hopefully answers your burning question of how to sell advertising space for peanuts and still make money! no matter what your particular niche market is.
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.
And help you increase your gross profits by at least 25% in the next 90 days. It’s a $97 dollar value and it’s free!
