As you previously discovered in part one of this ongoing series, being an entrepreneur, en tales facing and constantly overcoming many challenges and or obstacles, does it not?
And the flip side of the coin is, there is also the very real possibility, you can and definitely should, constantly be on the lookout, for some market tested ways, of perpetually kicking your entrepreneurial ideas, up a notch or two. Would you not agree?
And the best part is, you don’t literally have to start from scratch and try and re-invent the entrepreneurial wheel each time. Instead, you creatively leverage, the current situations you’re in, to maximize your overall earning potential. Does this sound like a do-able plan or what?
So Who Else Wants To Learn How Some Extremely Savvy Entrepreneurs Are Consistently Able To Kick Their Entrepreneurial Ideas Up A Notch Or Two?(And How You And I Can Learn To Do It Too!)
Picking up where part one left off. As you recall, an extremely successful husband & wife, commercial real estate brokerage team, sold a 37 million dollar commercial structure, which netted them a six percent commission.
And going forward, they are extremely eager, to invest some of their multi million dollar commission earnings, in some form of promotional/marketing activities, which will give them, some long term, positive word of mouth and mouse buzz.
Rather than continuously spend an outrageous fortune, on some dismally performing, outrageously expensive traditional ad campaigns.
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Case in point; as you read about these incredibly successful commercial real estate brokers, finalizing a 37 million warehouse transaction, in a major industrial park.
Consider this additional, potential back end income generating activity as well. There are some high powered, real estate attorneys who specialize in the highly complex commercial real estate law niche.
And from time to time, they are able to charge annual advisory fees, in the six figures range.At first glance, it may not be readily apparent, how these high powered legal eagle specialist, deliver outstanding results to their customers.
For ex; in all likelihood, neither the brokers, nor the commercial property buyers, and their specialist attorneys, know the real in & outs of all the relevant-local- governing laws, with regards to proper title transfer of certain types of -special use- commercial property structures.
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And or what type of specific user clauses, (and or) amendments,should or shouldn’t be included, in some of these incredibly complex, multi layered transactions.
And while your average real estate attorney, may be qualified to close these type of high end real estate deals. They may not necessarily be as qualified to thoroughly examine these types of transactions, in order to properly advise their clients,right?
So imagine this potential marketing ploy, on either the part of the extremely marketing savvy, commercial real estate brokers. And or on the part of an extremely marketing savvy law firm, which specializes in high end, commercial real estate law, development & acquisitions.
1.) Potential marketing strategy # one:From the commercial brokers point of view. Since they will typically gross millions of dollars, from the sale of just one commercial property they list.
They could easily justify, paying part of, and or all of the closing costs, for one of their top customers, could they not?
Because you know, once the words goes viral, both on and offline, about some commercial real estate brokers, who paid $200,000 dollars or more, for one of their clients closing costs.
How many times, do you think the recipients of this calculated gesture, will enthusiastically repeat it.Especially when, or as they’re socializing with other potential customers, who are potentially in need of the brokers services.
Plus, imagine what they can and ultimately will do, with their cost savings? You can bet, they’ll end up investing it elsewhere in their business, right? And when they do, this will be even more reasons, for them to sing the brokers praises, right?
(Important note: Your particular investment in one of your particular customers or clients doesn’t have to be anywhere this large in order for you to gain some positive word of mouth or mouse social media benefits.
These larger numbers are being used to hopefully expand your vision of the potential of the strategies being demonstrated. 😎 )
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2.) Potential marketing strategy # two: And from the marketing perspective of the law firm, looking for some ingenious ways, to strategically promote themselves, to particular high end customer/ repeat client.
Why not think long term, and discount your normal fees, of a couple hundred thousand dollars, by at least 30-50%.(Or X.) Say what?
Provided, the recipients agree to help spread the word high & low, about the attorneys expertise, in this particular niche, of high end commercial real estate acquisitions and governing laws etc.
The short term upfront discount, can and definitely should be, a long term springboard, into many lucrative future transactions,(brought about via) positive word of mouth & mouse referrals, where they’ll be able to generate their customary advisory/consulting fees, of several hundred thousand dollars.
This is how some extremely savvy entrepreneurs, kick up their entrepreneurial ideas, a notch or two. Any questions?
And Don’t Forget Your Business Or Service Has Both A Front And Back End Component!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
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And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
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(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
I guess this is part two of the first article. It took some time to understand the maths but the approach towards marketing your business is great. Thank you for sharing this article.
You’re extremely welcome Rahul!
Basically, in a nutshell, you or I, invest a percentage
of our earnings (profits) to help out some of our best, most highly visible
customers or clients, so they will constantly spread the word on and
offline, to their closet and most successful peers within your particular niche.
And by them doing so, over time, this proven strategy, systematically lowers
your out of pocket traditional advertising and or promotional costs.
The math is just a way of attempting to convey the concepts!
Thanks again for taking the time to stop by and share your extremely
important feedback!
It’s definitely appreciated!Continued success!
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