(Without Necessarily Having To Spend More Money In Order To Do So!)
So you’re definitely committed to growing your small business and or service, correct? Congratulations, me too. 😎
Here’s the main rub. You’re not totally sure, if your current entrepreneurial ideas will take you where you wanna go or not, correct?
Of course you’re totally dedicated to seeing your ideas through, correct?
Your ultimate challenge is, (just like) the vast majority of your major competitors. You don’t have unlimited cash flow, to keep throwing away tons of your hard earned money, on dismally performing and outrageously expensive, traditional advertising/promotional campaigns, right?
Guest what? By strategically using various forms of marketing leverage, you don’t or won’t have to.
So How Do Some Extremely Savvy Entrepreneurs Kick Their Entrepreneurial Ideas Up A Notch Or Two? (And How Can You And I Do It Too?)
It’s really no big secret, but just to properly set the stage. Let’s say you’re a big time commercial real estate broker, whose specializes in selling major commercial retail office buildings and or warehouse structures, for healthy eight figure price tags.
Which means, your commissions, are routinely in the seven and eight figure gross amounts.Which also means, you,(and a few select) members of your immediate staff, and your spouse(or) live in significant other, routinely hob nob with some of the most visible and highly influential men & women, within your local area.Correct?
You socialize, vacation and attend some of the very same fund raising events, and sit on the various successful boards with each other as well.
Marketing For Small Business And Or A Really Big Business Still Gets Down To Proper Implementation!
Case in point, let’s say your brokerage firm, just closed on a 37 million dollar office complex transaction, in a major industrial park.
And your gross commission was a cool six percent. Which means your firm just grossed $2,220,000.(Who -other- than your high priced CPA team, knows exactly how much tax liability, you’ll actually have, once all the smoke clears! 😎 )
But here’s some of what you’re marketing teams advice-s the broker to do, in order to continually generate some positive word of mouth and mouse buzz,(all over) social media for literally pennies on the dollar.
As the high end office suites quickly fill up with local small and mid size businesses and service providers,who employ several key influential people, many of whom are women. 😎 Here’s how your brokerage firm plans to leverage this situation in your favor.
Introducing Some Simple Retail Selling Tips To Help You Maximize Your Long Term Gross Profits!
Remember, these local men and women, who both own and work in these businesses and services, located in the major commercial office complex you just sold. They not only know, are related to and socialize with other high five, six and seven figure a year earners.
Some of them are extremely active on social media as well.Are they not?And this well established fact, is what your marketing strategy is primarily based on, and resolves around.
Here’s why, you’re going to form a strategic alliance (aka) joint venture (JV) relationship, with an extremely marketing savvy -local- jeweler.
In order to become an extremely highly visible jeweler, who routinely services the high income earning men & women in the local community, whose current total lifetime customer value metrics, is somewhere in the range of, $7,000 – $15,000 dollars over the next five to seven years.
The jeweler, (just to get) the positive word of mouth and mouse marketing ball rolling in the right direction.
Savvy Entrepreneurs Know How To Get The Positive Word Of Mouth And Mouse Buzz Rolling!
The jeweler will personally see to it, both the broker, (their spouse) and or live in significant other, and their top three to five selling agents, get their choice of men or women, high end Rolex watches, they can purchase at the jewelers actual cost, up to $6,500 dollars.
And the jeweler will gladly allow the broker, to purchase 300 pair of stunningly beautiful, diamond studded earrings, which normally retail for $400 dollars a pair.(Or X.)Yet the broker, will be allowed to purchase them, for just $150 dollars a pair. Say what?
So the broker will enthusiastically invest a mere $4,500 dollars,(one time!) I might add! In order to constantly have these highly influential, 300 local ladies, endlessly singing their praises high and low, to their immediate circle of personal and professional influence.
Why Not Implement Some Proven Lead Generation Strategies Which Are Timeless!
So while their major competitors, constantly spend an outrageous fortune, on local TV, radio, newspaper and or magazine ads etc.
These extremely marketing savvy brokers will personally see to it, at least 300 women, who currently work in the commercial office complex they just earned a hefty seven figure commission on, will receive a beautiful pair, of diamond studded earrings, (for) say Valentines or Mothers Day.
And since these extremely eye catching earrings, would normally retail for (at least) $400 dollars a pair, and the highly influential ladies get them for free, courtesy of the brokerage firm, by way of the jeweler.
You know any and every time these ladies step out, to any type of highly publicized social events, by it a neighbors and or relatives barbecue or upscale fund raising, and or political events etc.
You know they’ll be rocking their newly acquired bling, will they not? You’d better hurry up and know it. And they’ll be one of the very best, and most cost effective, walking, talking billboards, the commercial brokers money can buy.
Ever Notice How Some Of The Most Effective Ways To Market Your Business Or Service Involves Helping Others Shine!
Stop and consider (going forward), just how effective, and potentially profitable this extremely marketing savvy commercial broker, and their marketing savvy, JV partner, jewelers strategy can and probably will become.
You can bet, some of those 300 ladies indirect and or direct contacts, will know or be directly and or indirectly related to someone, who wants or needs to buy and or sell, a seven or eight figure commercial property of some kind.Right? Ab-so-freaking lutely! 😎
And how many seven or eight figure commercial properties, do you think the broker has to sell (outright), and or to earn a partial commission on, in order to justify their initial, $4,500 dollar investment? Bingo! 😎
So this is just a minor example, of how you and I, can kick our entrepreneurship ideas up a notch or two. Any questions?
P.S.Now as is customary during this part of our show.
Be Or Become A Giver Not Just a Promoter! (And Watch Your Long Term Profits Start Or Continue To Soar!
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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