Are you getting your share of Joint venture benefits?
(And Dramatically Lower Your Upfront Out Of Pocket Cost!)
As you previously discovered in part one of this post about profiting from the joint venture benefits that are practically available to any serious cash starved struggling small business owner and or service provider.
Just by learning how to skillfully leverage another savvy entrepreneurs various business assets, like their (on or) offline database, (their list) or leveraging their good name (their reputation) or piggybacking off their current and past customer lists etc.
A ton of previously unforeseen profit centers can be maximized.Don’t you agree?
Introducing Two More Powerful Examples Of The Enormous Upside Potential Associated With Joint Venture Benefits!
1.) This first example (as rumor) or make that legend has it, a broke young, struggling and virtually unknown ex canadian transplant (turned) superstar door to door sales rep.
Successfully used the fact that in the very beginning of his rather dismal door to door selling career,he could barely meet his weekly & monthly sales quotas, without practically working himself to death, and turned that sobering fact into an incredible personal fortune.
Here’s his really condensed story and how he accidentally stumbled into this life changing opportunity.
There Are Many Proven Ways To Put Together A Successful Sales Funnel!
That not only changed his life permanently, but led him to personally discover the enormous momentum of joint venture benefits.
You see one day (as legend) has it, while watching a daytime game show, this young (think outside) the box sales rep, got the very clever idea of offering all the live prospects he actually spoke to, (meaning) every person that actually opened the door. 😀
He would offer them (99%) of whom were women in those days (stay at home Moms & Grand moms), he’d offer them a free “no obligation” incentive ethical bribe.
Which turned out to ultimately be a free discount coupon good for one 3lb box of laundry detergent. 😀
In exchange for “just” 30 minutes of their valuable time! And he make it crystal clear, that if after his free “no obligation” demonstration for what more than likely was a sales presentation for a “Kirby” vacuum cleaner.
You’d Be More Than Pleasantly Surprised How Many Incredibly Profitable Sales Funnels Were Originally Bit From Extremely Humble Beginnings!
Whether they decided to buy the vacuum or not, they would receive the discount coupon that they could redeem by mailing it to the manufacturer and receive via the mail, (within) six weeks, their free 3lb box of laundry detergent.
Now in order to totally appreciate the total significance of this type of creative thinking, (at the time), which of course went on to totally revolutionize the overall approach to effective outside door to door selling.
The back drop is, it’s the late fifties and early sixties in America, when money is rather tight for the average couple simply trying to make ends meet.
So anyway (within reason), they can lower their monthly expenses, including listening to a free 30 minute presentation on buying a, (let’s be honest) rather expensive vacuum cleaner.
The net result is, this once broke, struggling door to door sales rep went from barely meeting his weekly & monthly sales quotas, to giving up to 40% more presentations.
More Times Than Not Some Proven Direct Marketing Strategies And Or Tactics Is Definitely What’s Needed!
And therefore sold more vacuums and that ultimately led to him being promoted (first) to district sales manager, then regional sales director, then finally (over time) of course, promoted to national executive sales director.
Which of course led to (not one) but three International best selling books about ‘what else?” The fine art of selling.
And of course his mega success also led to some extremely popular (and rather pricey) three day “salesmanship” workshops and (at one point) private really pricey business “sales’ consulting etc.
Ever Notice How Some Of Your Most Profitable Long Term Marketing Strategies And Or Tactics Didn’t Originally Start Out That Way?
In a nutshell, this former ex Candian, turned superstar direct sales distribution/marketing expert, became a living legend in the direct (door to door) retail selling industry.
And became fabulously wealthy in the process (not to mention) revered as well. And all because his original parent company had the good sense to (joint venture) (JV partner) with a national laundry detergent distributor, and both of their respective businesses, were far better off as a direct result.
You Should Definitely Keep Developing And Constantly Honing Your Natural Entrepreneurial Skills!
The sales rep(s) basically “ethically bribed” their way into the stay at home Moms & Grand Moms home and gave more presentations, and therefore made more sales.
The national laundry detergent manufacturer, found a rather inexpensive way to get more 3lb samples into their target market consumers hands.
And as a direct result, more of those (primarily) first time consumers, became long term repeat customers. That’s win/win.
(Once again proving the value of understanding and benefiting from the total lifetime value of a customer concept.)
Entrepreneur Initially Don’t Worry About The Overall Size Of Your First Marketing Funnel Or Two!
2.) The other joint venture concept resolves around a strip mall (or mini mall) if you will. You know the type of neighborhood mini mall that has 5-7 small local small businesses and or service providers in them.
The JV concept is really simple. For every store owner that agrees to participate in this ongoing cross promotion type of joint venture.
Strategic Cross Promotion Is An Excellent Way To Quickly And Inexpensively Expand Your Market Share!
Here’s how it works. Every week each store will pass out another stores best market tested “first time customer only” VIP discount coupons to every consumer, no matter how much (or) how little they spend.
So if the strip mall has 7 different businesses in it, and each store generally has about 100 unique paying customers (obviously) spending different amounts, per day.
For that specific week, all 100 (or) seven hundred collectively (patrons) per day times 6 days per week, or 4,200 new potential patrons receive a (date stamped) time sensitive market tested ‘first time customer only” VIP discount coupon to enter your store.
Don’t flip out here, in actuality the specific numbers for your cross promotion may actually be significantly higher or lower than this illustrative example.
Entrepreneur Are You Truly Starting To Appreciate The Possibilities Of The Right Marketing Strategies Being Consistently Implemented!
It’s the overall marketing concept you have to fully grasp. The main point being, the enormous joint venture benefits to be derived (over time) of course, when you market outside the box.
And each week, a new store in the group gets to be introduced to everybody else’s paying customer base, for literally pennies on the dollar.
Q.) Can you live with all that virtually free marketing exposure?
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.
No matter what your particular niche is. It’s a $97 dollar value and it’s free!
