(And Simply Blow Your Major Competitors Away!)
Who doesn’t (constantly) crave for more bank account filling, joint venture benefits?
Especially when you can get them for practically pennies on the dollar.
(That’s not to suggest there’s no work or serious effort involved on your part.)
Because quite the opposite is definitely true.
But first let’s consider how and why these type of virtually untapped (long term) marketing strategy opportunities often present themselves in the first place.
Plus, it always helps when you can start to develop (with) a little practice of course, the opportunistic -marketing- mindset, that goes with it.Really god things are just around the corner.
Entrepreneur You’re Just A Simple Mind Shift Or Two Away From Discovering The Potential Money Making Joint Venture Benefits Mind Set!
(And “How” Properly Developing It will Definitely Be Beneficial Long Term!)
In a previous post, you were asked to picture a teeter totter, remember? As you recall, as one side reaches it’s peak, the other side is in the exact opposite position, correct?
That my fellow entrepreneur has the makings of an insanely profitable (long term) joint venture (aka) strategic alliance arrangement. Huh?
As it relates to business of course. For ex; let’s take a rather large local (and or) regional company of some kind. And let’s say they sell (what else) widgets of course.
And they’d really like to enter a certain regional market without spending the traditionally outrageous sums of money, that would typically be required.
So instead they look for less traditional (and therefore) less expensive ways to instantly get the word out about their new state of the art widgets and additional services they offer etc.
Your Marketing Funnel Doesn’t Have To Be Complete In Order To Initially Get It Going!
Their offline retail sales numbers are up, and based on some new recent stats and newly revised projections, it looks like sales could climb even higher.
So in terms of our teeter totter business analogy, they are the business (currently) at the top of the pendulum.Correct?
Which also means (sadly) there are often several other local companies that are currently occupying that bottom position. And therefore are constantly struggling just to keep their doors open.Correct?
The Enormous Joint Venture Benefits Can Quickly Propel Practically Any Small Business And Or Service Provider Into Profitability! (For Pennies On The Dollar!)
Let’s suppose one such offline company struggling to keep it’s door open is a local cable TV access provider. And with the country as a whole desperately trying to shake off the after affects of a nagging recession, their sales are way down.
(And projected to go even lower.)
And rather than simply continue to lay valuable employee/associates off, the President, CEO & CFO and vice President of marketing etc; are extremely interested in finding some type of viable solution to systematically increasing long term sales, for pennies on the dollar.
And as fate would have it, (how convenient) both the CEO of the successful widget retailer & the vice President of marketing for the local cable TV access provider, are both members of the local chamber of commerce.
Just Marke Sure Your Marketing Funnel Is Flexible!
And during the local annual Golf tournament for various local charities, they just happen to be paired together and get to talking about( what else?) Business of course.
And during the course of their conversation, the widget retailer offers the following potential (long range) strategic alliance (aka) joint venture arrangement.
Instead of the widget retailer spending tons of money (upfront) on traditional advertising mediums such as local radio ads, large (outrageously expensive) local newspaper display ads etc.
Instead they will pay the local cable TV access providers real cost and run a series of (test) 30 minute late night cable TV infomercials.
Entrepreneur Does It Really Matter To You Where The True Inspiration Of Some Of Your Most Profitable sales Funnels Come From!
And for every low cost front end widget product they sell, they’ll then provide the cable TV access provider an automatic 25% of the long term monthly residual income they derive by selling (on average) about 30% of those new first time customers, one of their best market tested back end monthly (and or) quarterly services.
And because the widget retailer already knows (to the penny) their best customers “lifetime customer value” , it only makes sense for them to dramatically lower their out of pocket front end cost.
And pay the cable TV access provider with the profits their marketing research has already demonstrated time after time, will definitely be there.
You Can Always Sweeten Your Back End Pot If Need Be In Order To Really Create A Profitable Long Term Joint Venture Arrangement!
Plus, if need be, the widget retailer can always further sweeten the pot on the back end by offering to personally introduce the local cable TV access provider to at least three more local (successful) CEO’s of companies that would probably love to lower their up front out of pocket cost by as much as 60% or more as well.
And share anywhere from 10-50% of their long term (monthly and or quarterly), residual back end profits with.
Potential Strategic Alliances Are Everywhere Provided Your Marketing Receptive To Them!
And for their trouble the local cable TV access provider has just found an incredibly profitable way to turn previously unsold (late night) cable TV time into a huge profit gushing cash cow!
And their potential long term JV partners, just found a highly profitable way to dramatically lower upfront expenses and simultaneously fund any additional expenses through their profits.
The net result is,far less lay off notices for the cable TV provider and a nice steady (long term) back end residual (monthly and or quarterly) income, which they can then use to pay higher bonuses to employees and associates, plus invest in better more efficient equipment etc. 😀
That my friend, is just the tip of the proverbial joint venture benefits marketing iceberg. Don’t you agree?
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