(Even During A So Called Recession!)
Do you happen to have a favorite local restaurant that you (or family) members love to frequent?
Or maybe you live in a smaller town and there is that one place that both you and your family growing up, (and) now your kids really enjoy getting ice cream from.
Who really knows why. But for whatever reasons you just can’t get enough of the place. Well if there is such a place in your city or town.
Both you and the owners are going to absolutely love these next five simple ways to increase your bottom line gross profit by a bare bones minimum of 25% in the next 90 days or less.
Using these (brain dead) simple, low cost, high powered marketing strategies. To both out promote and out customer service your big budget major competitors. Without (necessarily) spending more money!
Your Cash Starved Small Business Is About To Multiply Its Long term Profits Faster Than A Rabbit Farm On A Hormone Diet!
1.) Long term profit boosting concept # one is this: Create a special sign (and perhaps) once a month or every six -eight weeks.
Place a rather huge sign that (Stevie Wonder) couldn’t miss that simply says, ” Is Today Your Birthday Or Wedding Anniversary?” if so please inform the service cashier immediately!
And quickly inform the birthday (boy or gal) or the couple that their meal is on the house! Provided! You can add the video clip to your WordPress blog and or website!
2.) Next, as each customer leaves the restaurant, always be sure you hand them a special, extremely time sensitive bounce back offer discount coupon, which informs them to do two things!
A.) As long as they return with this coupon in hand within the next five – ten days ( which means), always be sure your staff (date stamps) the coupon.
They will automatically get X % off their next meal. Plus, as long as their party has X number of people or more, (say five or more) they are automatically entered into a free in house drawing!
And a guaranteed winner will be announced! Between the hours of blank to blank only!
And allow at least one runner up party to win one free drink or desert each on the house!
B.) Also be sure that the coupon directs them to your special lead capture page website and or your blog.
And have them both enter to win a monthly free drawing! This way you start systematically and inexpensively building your long term follow up opt in list email and or mobile marketing list.
Two things will start to happen (over time) of course.
A.) A certain percentage of your weekly customers will certainly take you up on your bounce back offer. Which means you’ll be steadily increasing your front end gross profits without spending more money on outrageously expensive advertising.
Just to quickly run through your math. If (on average) 400 ( or X ) number of people pass through your doors every seven days.
And just 30% of them or 120 customers (return) as a result of your bounce back offer. That systematically increases your overall long term, front end gross profits for less money. ( 400 x.30% =120 repeat customers.)
B.) You’ll also start to notice that they’ll return with more people in order to take advantage of your free drawing!
You Can Also Cash In Big Time By Proactively Marketing To Your Customers That Have Kids Ten And Under!
One of the things that your business can do is offer a special bounce back offer that allow kids under ten years of age to pay what they weigh. Meaning- if they weigh 87 lbs, then their meals cost .87 cents! Limit it to three kids under ten maximum.
Now at first glance, it seems nuts, but there are two simple long term aspects of this low cost marketing approach for you to consider.
A.) How many kids ten & under do you think will come to your restaurant without at least one adult? Right! 😀
B.) Which restaurant do you think a majority of the general public will choose (when money is tight) especially during a crushing recession? Bingo!
Plus, if need be you can (as always) inexpensively price test and just use this low cost money maker during the holiday season.
Be Sure You Strategically Leverage Your Joint Venture Partners To Explode Your Long Term Profits!
Here’s another big one that you can use to break the bank. Suppose that one of your long term JV partners is a local appliance store. You could work with them in one of two ways.
A.) First, allow the appliance center to build their offline mailing list by offering a free drawing in your restaurant and place a nice eye catching 42 -75 inch Flat screen TV in the lobby (with a huge punch bowl.)
Your customers can enter your drawing as they exist your business. And every 30 days you choose that months “Grand Prize Winner.”
(Of course you video tape them picking it up at your restaurant and add the footage to your state of the art WordPress blog and your youtube channel! 😀 )
The appliance store creates a long term follow up list. That they can contact everyone by an inexpensive snail mail post card, and eventually email.
Catering To Some Of Your Very Best Customers Is A Proven Way To Consistently Increase Your Long Term Gross Profits!
But ( the appliance store) also agrees to include on the post card a special offer from you, which gives everybody else – meaning- (the other 99%), who entered the free drawing, a special 15 (or X% off) their next visit as long as they do so by a specific date.
B.) Or (if you) prefer, you can simply rent access to your customers for a flat monthly fee of $1,000 -$2,500 dollars per month ( or X.)
Once or twice a month you will send your JV (joint venture partners) best, extremely time sensitive offers to your customers, by either email or snail mail. And allow them to keep 100% of both their (front & back end) long term profits!
You’ll simply pocket the upfront $1,000 -$2,500 dollars flat fee each month. And if you have three non competitive JV partners participating in your program.
You can (proactively) and creatively use that $3,000 -$7,500 dollars, or X amount to create some serious word of mouth advertising.Right?
For ex: you could email your customers and alert them that on blank day, (say Thursday) of this week.
Everybody that brings a party of at least three (or more) to your restaurant automatically gets entered into a special free drawing to win the latest techno gizmo from Apple! Or $100 dollars in grocery coupons. Or a $100 dollar gas card.
Inexpensive Word Of Mouth Advertising Can Put Your Long Term Profits On Steroids!
Plus, you could JV with a local jeweler and purchase 10-15 pairs of really nice women’s bracelets and earrings and give them out to all the runner ups party’s of three that don’t win that night’s grand prize! You’ll get the jewelry at the extremely marketing savvy jewelers actual cost.
Plus, during the holidays (or during) a nagging recession, you could give 10-15 of your parties of three or more a $50 dollar gas card!
Just give it to the person that actually pays! ( That ought to really help spread your word of mouth!) And generate a ton of social media buzz, right? 😀
Hopefully you are beginning to see how you can easily increase your bottom line gross profits (inexpensively.) Just by getting a little more creative!Right?
As always, these posts can only cover a very small segment of the entire overall marketing strategies. But those of you that are part of the “Inner Circle.” You can get the rest of the story as well.
So be sure that you grab your explosive 22 step small business marketing idea kit. It’s a $97 dollar value!
And for the time being, it’s yours free!
(Q. How many of these incredibly simple low cost high powered marketing strategies can you apply to your business, product or service within the next 60 days or less?)
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