How To Strategically Convert Close Out Merchandise Into A Long Term Profit Of 50% Or More!
How A Simple Shift In Your Perspective Can Lead To A Huge Long Term Profit!
Imagine this. Let’s say that you own a small independent retail store of some kind.
And just like everybody else these days, you too are feeling the pinch from the nagging local recession in your specific area.
And you periodically have some close out merchandise which is doing two things you’re not necessarily fond of.
1.) It periodically takes up extremely valuable floor space that could be used to sell newer or more popular items, but only if you can move it, without just giving it away and taking a huge lost. Correct?
Who Else Wants To Discover How To Consistently Convert Some Of Your Extremely Valuable Close Out Merchandise Into A Long Term Profit Of 50% Or More!
2.) Since you also have a fair amount of capital tied up in it. Which is basically idle money, which clearly could be or should be used, to either buy more proven ads, or invested in far more effective long term marketing strategies and or tactics etc.
Or you could purchase more sell able inventory and this extremely valuable, (albeit) limited capital could be used to help you build an even larger, far more valuable, opt in email/mobile marketing list.
So no matter how you slice it, you really would be much better off if you could (somehow) quickly, or in the not so distant future, ( say the next 30-60 days) or less.
Move this dead or unsold inventory, without taking too much of a loss in the process. Agreed?
Well guess what? The same basic dynamic holds true for a major newspaper that has unsold ad space!
When they go to press, if the space (no matter) what size it is, hasn’t sold, it’s the same as the retailer having dead/ unsold inventory. Is it not?
How To Build A Reliable Sales Funnel!
And they usually end up running (in house) public service ads, which they typically make zero profit from.
So here’s a quick question for you. Q.) Given the choice, would you rather:
A.) Just suck it up, ( like 99%) of your uninformed major competitors do, and sell your unsold display ad space to a last minute super discount distress sale “remnant space” ad buyer specialist. And receive up to 75% less than your normal retail price? Ouch!
(Sadly, this all too common situation happens far more than you may think and or realize.)
B.) Or think just a little ‘outside the box’, and turn either the previously dead/ unsold inventory or ad space into a long term major profit center?(Whose up for money making option number two? 😀 )
How The Ultimate Insiders Strategically Convert Conventional Losses Into Long Term Profits For Peanuts..
With just a little mind shift and a much more long term expansive marketing approach, you could very easily be on the verge of some really big-front and back end– profits. Sound good?
The following examples (as always), are strictly for marketing illustration purposes only. As most of you who are already intimately familiar with how the newspapers, ( up until now), were forced to deal with unsold ad space, and or radio stations, with their unsold air time etc.
( Or local cable TV stations with major unsold cable ad space. Especially late night until early morning. )
There is a fairly little known breed of extremely marketing savvy small business owners or service providers,(potential ad space buyers.)
Who truly understand cash flow and why any cash intense businesses, (like newspapers, radio stations or local cable TV stations etc,) would begrudgingly settle for 25% cents on the dollar as, opposed to not selling some major ad space.
Close Out Merchandise Can Actually Turn Out To Be Extremely Valuable! (Don’t You Agree?)
And going to press and being forced to periodically run a zero profit producing, (in house) public service message of some kind.
One of things that’s hard to resist is receiving a check from a savvy ad buyer at the last minute, with the written instructions “Please feel free to run this display ad in the untimely event that you have unsold, available display ad space of this size.”
And (of course) they just happen to include a check that’s (usually) up to 75% less than the normal retail rate. 😎
Keep in mind, (if the newspaper) or cable TV director cashes the check which is the equivalent to a much needed bird in the hand. They in essence have agreed to the savvy ad buyers terms!( Have they not?)
So needless to say, the newspapers or cable TV station try not to publicly acknowledge this sad fact. Or else they’d have all of their major (long term) ad buyers holding out to the last minute. Demanding (and in a ton of cases) receiving a huge price discount. 😎
So there not going to publicize this all too common occurrence on their state of the art WordPress website and or blog. 😀
Your Long Term Profits Are Just One Simple Marketing Twist Away…
Now that the stage has been properly set, let’s quickly layout a couple of simple strategies, which you or the newspaper or independent jeweler could use, to convert a previous 75% loss into a long term profit. Sound good? Great.
First off; what if instead of just desperately trying to unload your unsold display or classified ad space to an extremely marketing savvy, (distress sale advertising buying specialist), for up to 75 (or X% off!)
What if you instead took a more long term proactive approach, and you turned this into a highly profitable Ebay moment. Huh?
Meaning- from now on, what you’ll do are two steps.
1.) Make sure that you always capture your valued prospects and customers on or offline contact info.
Offline you want their physical mailing address. And this is often best accomplished by using highly effective “Direct Response Marketing” of some kind.
And online (of course) you want to capture their contact info – namely their first name and primary email address, via opt in email. List Building 101.
( Here is an excellent example of highly effective opt in email offer in action. Check out my affiliate link for one of the nets most successful niche marketers.)
Your Close Out Merchandise Isn’t Just For Discounting!
2.) Start pre arranging various JV (Joint Venture Partners) ,preferably your major display and classified ad buyers. And instead of accepting up to 75% less for your ad space.
Offer to JV split 25-50% of the front or back end profits from the underground sales funnel you help them create.
Because you’ll gladly run one (or more) of their display ads upfront for free, or on a break even upfront basis. This way you don’t lose money upfront initially in order to accommodate them.
But the main point is; they should be more than willing to pay you (meaning your publication) on a performance (or commission only) basis.
As opposed to rolling the dice and spending a ton of money upfront and hoping that your publications audience is the right match for their particular products or services.
And the other thing you’ll strategically point out is this. If they don’t currently have any other additional products or services to offer your customers.
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You’ll gladly help them develop a high powered back end products and or services sales funnel.
And help them explode their long term profits for peanuts. But you are only going to offer this special arrangement to the top three advertisers who offer the most generous JV percentage split with you!
Meaning – ( just like) Ebay, you will in a sense (from now on), after you inexpensively test this mega proven concept.
Be auctioning off your unsold display ad space to your highest JV revenue partners, and they save a ton of upfront out of pocket traditional costs, and (from now on) instead of you simply selling a display or classified ad space for a huge discount.
You’ll place the ad for them, but share generously in their profits and after you thoroughly explain the entire concept and (more importantly) help them properly develop a substantial long term back end sales funnel.
The both of you can start strategically & systematically earning some serious long term back end income for peanuts! Don’t you agree?
This is how the ultimate insiders consistently convert some of their close out merchandise into long term gross profits! And how you and I can too!
Stop Or Don’t Start Neglecting The Potential Long Term Profit Generating Potential Of Closeout Sale Merchandise!
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