How To Attract More Customers Than Your Big Buck Usually Do!
Honestly do you have enough qualified leads constantly coming your way? And are you consistently generating enough qualified leads for literally pennies on the dollar?
If not then you’re the perfect candidate to “discover” how to attract more customers than your big buck major competitors do. Of course without you having any upfront details you probably think this sounds too far over the top, correct?
Granted these non traditional lead generation strategies and tactics are nowhere as near as straight forward as simply paying for potentially expensive traditional ad campaigns.
And yes they’re definitely gonna take some strategic and consistent A/B split testing and ongoing implementing in order to uncover which approaches consistently produce the most bang for your buck.
Meanwhile the vast majority of your major competitors are more than content to keep writing checks to temporarily get in front of a mass totally untargeted audience. You definitely don’t have to continuously waste large amounts of money. Unless you want to.
Who Says The Best Lead Magnets Have To Cost You A Fortune?
Let’s say you’re the senior marketing director for a local, single location, non franchised retail furniture store. And just like the vast majority of your major local competitors.
Especially those with at least two or more local stores. You and they typically spend at least 40,000 – $75,000 dollars a month on those outrageously expensive, dismally performing local billboard ad campaigns.
Recently over the weekend as you watched some of your new neighbors move in. And they were using a local moving company to transport most of their belongings.
You had a major stroke of marketing genius. What if you partnered up in some capacity with at least two (to begin with) local, non franchised moving companies and started helping them not only grow their business and further build their brand.
For literally pennies on the dollar. But simultaneously grow both your brand and business as well. How you so skeptically ask? First of all going forward. Every time one of your local JV (Joint Venture) partner moving companies gets a local customer.
The professionally trained deliver crew chief will hand the customer, one of your best market tested, two sided, extremely time sensitive gift certificates. Side (A.) invites them to join you or your major competitors opt in email list.
So they can enter your free monthly drawing for their chance to win a Master Bedroom Set with a retail value of $8,500 dollars or X. (This way you know anywhere from 70-90% of the recipients will leap at the chance to be the 1st grand prize winner for any given month, right?
Entrepreneur As You Strategically Help Build A Non Directly Competing Vendors Business! (You Can Also Simultaneously Build Your Own!)
Side (B.) of your extremely time sensitive, market tested gift certificate will ethically bribe the recipients (semi qualified leads) to come to your store before the ten or X day expiration window expires.
If for whatever reasons they decide to come alone. For an extremely limited time they save 10% off their total purchases up to $200 dollars. (Some rather low not terribly exciting figure. Don’t you agree?)
However, simply for dragging a friend with them to you or one of your local major competitors store, whose at least 18 before the ten or X day expiration date window expires.
They automatically save up to 40 or X% off their total purchases up to $1,500 or X amount of dollars. And every customer who spends over $1,000 dollars. (Or the higher end of purchases for your particular industry.)
You or your major competitors offer them their choice of the following two free, totally unexpected bonuses.
1.) Potential unannounced bonus gift # one: First, every customer whose an avid gourmet coffee drinker. They’ll get a twenty bag of gourmet of their choice. Which you or your major competitors will get from a local, non franchised gourmet coffee shop at their actual hard cost.
Plus, they’ll also be given at least three Xtra large “Big Gulp” plastic mugs. So when they run out of coffee. They can bring the plastic mug to the gourmet coffee shop. And instead of paying the usual retail price of $5.79 per cup or X. They only pay $1.99 per cup or X.
So you know a certain percentage of them will convert into long term repeat customers, right? Plus help spread the word both on and offline.
This Is How You Or Your Major Competitors Strategically Get The Word Out!
2.) Potential unannounced bonus gift # two: And if drinking gourmet coffee or other exotic beverages simply isn’t their thing. Then you or your major competitors will give them a $50 or X dollar amount of gift certificates to one of you areas top local supermarkets.
Either way, you know these types of totally unexpected bonus gifts will definitely keep a percentage of them constantly spreading the word. And helping you inexpensively and strategically build your brand, correct?
Entrepreneur any questions about “how to” attract more customers than your big buck major competitors do?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
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