How Some Small Business Owners Really Generate A Majority Of Their Long Term Profits!
(And “How” Definitely Can Too!)
So it’s definitely no secret, that far too many, profit seeking small business owners, service providers and or aspiring entrepreneurs, are constantly struggling? Correct?
And sadly, a staggering 88% of them, (or more), will ultimately whined up, becoming another statistic, right?
Meaning their entrepreneurial dreams, will simply become a thing of the past.
And all their collective efforts, money, energy and other extremely valuable resources will all be in vain.
Unfortunately, this all too real occurrence, happens far too frequently. In fact, in all likelihood you probably personally know and or are, currently related to someone, this situation has already negatively affected, correct?
Let’s flip the coin, and see ‘how’ some of today-s savviest small business owners and or service providers, really make the majority of their long term profits!And how you definitely ca too!
So Who Else Definitely Wants To Know How Some Of Today-s Savviest Small Business Owners And Or Service Providers Really Make The Vast Majority Of Their Long Term Profits!
For this particular -hypothetical- marketing example, watch just how versatile a potentially profitable marketing strategy, so called ‘back ending‘ can be and or become.
Either for you and or your major competitors. Case in point. Let’s suppose you currently run an up and coming, rather high end, women-s clothing and or accessories boutique.
And you currently target the higher end, local female community.Primarily because, not only are these higher income earning women, far more connected, both within and outside their local communities.
But the vast majority of them, are also extremely active, on their various social media platforms as well. 😀
Not to mention the fact, their ideal female customer clientele, currently has a total lifetime customer value metric,of somewhere between $5,500 – $9,500 dollars, over the next five to seven year period. Give or take.
So How Do Some Semi Resourced Challenged Small Business Owners Continually Grow While The Vast Majority Of Their Major Competitors Constantly Struggle! (And Or Flat Out Fail!)
So since you definitely understand and routinely implement, some of the most advanced marketing strategies and or tactics.
A rather large, independently owned distributor of women-s higher end clothing apparel and other -must have-accessories, approaches your store and proposes the following joint venture (JV) type of revenue sharing arrangement.
Because this extremely marketing savvy apparel distributor, eagerly wants to reach, some of your boutiques, most influential long term repeat customers.
And they really prefer, not to constantly have to spend an outrageous fortune, on dismally performing, traditional advertising and or promotional campaigns in order to do so.
Is Your Resourced Challenged Small Business Ready To Go To The Very Next Level Or Two?
So one of the very first (get the) positive word of mouth and mouse campaigns, the distributor helps you out with.
They provide your store, with 300 (or X) number of pairs, of their most popular designer, leather gloves.
Which typically retail for just $199 dollars.
However, because the distributors actual -real- hard costs, are just $80 dollars. Or X.They ask you to sell them as fast as you can for the exact same price. Say what? 😀
This Is Definitely How You Take Your Long Term Lead Generation Efforts To The Very Next Level Or Two!
Think about the long term marketing (positive word of mouth and mouse residual affect) potential, for your already extremely popular boutique. 😀
Of course these extremely savvy, (local) women shoppers, (who definitely have) lots of disposal income,already know and appreciate, they can purchase these exact same designer type of – extremely soft- leather gloves, elsewhere, and pay a whole lot more!Right? 😀
So you best believe, not only do they snatch these bargain priced gloves up in a New York minute! But as a proven upsell strategy, you offer these ladies, a designer leather handbag, which typically retails for $950 dollars!
It’s Really Not All That Hard To Make Your Resourced Challenged Small Business Visible!
They can get it for just $575 dollars. Provided, they’re already one of your VIP opt in email/mobile marketing subscribers!Otherwise, they get to pay $825 dollars.
(And since the actual hard cost of the designer handbag, is just $375 dollars. They gross a cool $200 dollars,(on the initial front end) of their sales funnel, each time about 35% of their higher end customer base, takes advantage of this extremely popular and profitable upsell.)
And of course, it goes without saying, if they’re not already one of your VIP opt in email/mobile marketing subscribers, then they don’t get those really nice, designer leather hand gloves for just $80 dollars! 😀
Are You Definitely Starting To Appreciate How And Why Your Lead Generation Strategies Definitely Need To Be State Of The Art!
Instead, they get to pay $169 dollars, like all the other non VIP subscribers. (Power list building 101 definitely at work! 😀 )
Here’s where the first part of their long term marketing strategy kicks into high gear. You know once an army of these highly influential local ladies, start showing up, at local social events, fund raisers, private house parties, get together-s with extremely close friends, relatives, in-laws and or co-workers etc.
And they’re showing off, their newly acquired goodies. Word will definitely spread really fast, both on and off of social media, correct? For sure. 😀
Your Small Business Definitely Has All The Necessary Tools You Need To Become Successful!
And your women-s boutique shop, will definitely become, the “IT” place. In part two, you’ll discover the real meat, of how some of today-s extremely savviest small business owners, and or service providers, really make the majority of their long term profits!
So see you in just a little bit, in part two, okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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