How much real effort or thought have you given (lately), to strategically instituting some type of partnership marketing program.
The benefits are many, but one of the main benefits is.
You get to leverage (long term) the enormous effort, and costs it takes to create that all important first time customer or client.
Do you have one of those local convenient stores within a few blocks of where you live? Or perhaps you or someone you know,currently owns one.
They can provide some excellent food for thought. And demonstrate how a local offline small business owner (such as yourself), can relatively inexpensively leverage the enormous profit potential of the Internet, without being an Internet marketing expert of any kind.
Why You Need A Really Solid Partnership Marketing Program!
Suppose that you had or have a really good product or service that required (an outside) sales force in order to sell it.
Which means, your outside sales reps, would -first- cold call your prospects, then set their own appointments. Then finally, hopefully close some of their appointments.Correct?
And let’s further say that things were going pretty good and all of a sudden, without warning (because) that’s usually how it happens,right?
Just Because There’s Increased Competition Doesn’t Automatically Mean You Have To Lose Any Major Market Share!
A brand new (well financed) major competitor, enters your market niche. And where you had an experienced outside sales staff of nine very capable sales reps.
That routinely generate X amount of dollars in daily gross sales receipts. Guess what? Your brand new major competitors have in excess of 150 outside sales reps!
Say what? And here’s the really scary part; they work part time and commission free! Huh?
Not exactly your ideal situation, now is it? But hold on, that part will be explained momentarily.
Anyway, how in the world are you going to effectively compete with a major competitor that has a sales force that’s at least 150 strong and they don’t cost your competitor an additional dime in ongoing, recurring commissions.Huh?
How Your Offline Small Business Can And Will Profit From Strategic Online Partnership Marketing Programs!
Now because your mind is racing and you’re definitely wondering the how’s and what’s of this 150 strong (commission free) sales force.Right?
Here’s what it really means. Everyday that corner store is open, people (customers) walk in and make various purchases,correct?
And some make more than one trip per day,right? Now let’s focus on the steady coffee drinkers for a second.
Here’s an incredibly simple way to profit (long term) from a well executed partnership marketing program of some kind.
There Are Currently Tons Of Untapped Partnering Marketing Opportunities For You And Or Your Major Competitors To Profit From!
Let’s say that on average about, (at least) thirty people per day, walk in and buy a large cup of (probably) not the greatest tasting cup of coffee, but at least it’s convenient.Right?
Here’s the point. Since those steady coffee drinkers love the java. Why not find a reputable (on or offline) gourmet coffee seller.
And every time you sell a cup of your current (probably) average coffee brand. Give that java lover a special lead capture page business card of your online marketing affiliate.
Instruct them to enter the monthly free drawing, where each month, a grand prize winner wins twenty (or X) pounds of the companies most popular, (and probably) their most expensive gourmet coffee and or beverage.
Here’s the potential marketing twist for you. Actually it’s two fold. First off, remember, your inexpensively testing various partnership marketing</strong> programs, looking for the right balance.
Inexpensive A/B Split Testing Of Some Kind Is Definitely One Of Your Most Valuable Marketing Tools!
1.) Potential marketing strategy # one: Test allowing your (on or) offline marketing partner to keep anywhere from 80-100% of any of the generated front end profits. Huh?
Because they in turn will agree (in writing) if necessary, to supply you with (say) X amount of pounds of free gourmet coffee each month.Say what?
For a second, just think about how many ways you can strategically market and profit from it.
For ex; you could offer a small punch card that you give every customer that loves coffee. Especially really good, (not to mention) expensive gourmet coffee.
Start Using Some Form Of Ethical Bribery To Induce Your Most Loyal Customers And Or Clients Into Steadily Doing More And More Business With You!
For every $10 dollar purchase (or X) amount of dollars that they spend. Meaning- you’ll need to inexpensively test and monitor, in order to discover which price point produces the most response from your particular customer base.
They’ll get that card, which entitles them to three (or X) number of free Xtra large cups of really good (to die for) gourmet coffee.
Do you see what just happened? By strategically implementing this incredibly simple marketing technique.
You’ve just raised your average coffee drinkers, average purchase amount, times the number of times they buy.You know they’ll definitely be spreading the word, both on and off of social media, right?
You Really Should Give Partnership Marketing Programs A Try!
2.) Potential marketing strategy # two: You could also sell your best coffee drinkers a special premium offer; like ten (or X) numbers of large gourmet cups of coffee for just $3 dollars.
Think about it, they’ll be back for sure, to get their ten or X number cups of really good Xtra large cups of gourmet coffee.Or whatever.
And they’ll be spending more and more money each time they do.Sound like a plan or what?
Start Looking For The Untapped Marketing Leverage Of Some Kind Which Exists Practically Everywhere!
The gourmet coffee was basically free. All because you strategically leveraged a partnership marketing program of some kind.
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