Are you currently running any PPC (Pay Per Click) ad campaigns? And i so, how are they doing? Are you accomplishing, all of your goals with them? And in particular, are you currently running or playing on running, any Facebook PPC ad campaigns, any time soon?
If so, you along with -literally- millions of others. Have probably noticed, FB has currently dropped their ads rates, correct? Any idea “why?” Obviously, because their major corporate accounts, have pulled back dramatically, on their daily,weekly and monthly ad spends, correct?
And these corporate giants, are trying to see how everything eventually plays out. Before they invest huge amounts in paid ad campaigns, right? No doubt. On the flip side of the coin. Now -believe it or not, is an ideal time for you or your major competitors, to start systematically initiating and nurturing, some long term, potentially bank account filling, strategic alliances. Say what?
That’s correct. Because in good economic times or bad. Guess what? Customized-strategic resource or assets sharing. Always make sense. Because you or your major competitors, (after or as) you steadily refine, both your front and back end sales process.
After a while, you gradually or rapidly get to the point. Where you can systematically make way more money, for less upfront cost.Sound like a plan or what?
So Who isn’t Up For Some Serious Long Term Geometric Growth?
Me too BTW. That said. For this particular, hypothetical marketing example. Let’s say you’re the owner of a single location, retail furniture store. And all the course of the last year.
After you’ve done your totals, and tallied up your traditional advertising and promotional dollars for the past twelve plus months.
You’ve finally decided, you definitely need to start consistently generating,more front and back end business, for a whole lot money. Which is why, you’re fully embracing, more of the non traditional, extremely low cost, high powered, lead generation strategies and tactics.
Which -definitely- means going forward. You or your major competitors, have to start forming and nurturing, various strategic alliances. No matter “how” you primarily market or promote your business or service. Be it on or offline.
And one of the very first local contacts you reach out to is.(For a ton of potentially profitable reasons.) Is a very successful, local husband & wife, residential and commercial property management team.(Which you or someone respected within your organization, has literally known for years.)
Because right now, they currently manage at least 400 local, residential one-three bedroom units alone.Translated: They have direct access, to a ton of your ideal, potential prospects and long term, repeat customers.
And rather than you or major competitors, constantly waste a fortune, constantly running, outrageously expensive, local prime time, radio & TV ads. Or not exactly cheap, local Sunday newspaper inserts etc.
You Or Your Major Competitors Can Either Invest Or Spend Your Advertising Or Marketing Dollars! (The Choice Is Definitely Yours!)
Here’s the short of it. Because you agree, to hook up the husband & wife property management team, with an awesome, Master Deluxe Bedroom suite. Which would normally retail for at least $8,500 dollars. Say what? That’s correct.
Of course it goes without saying. You’re selling them, 9either) a “closeout’ sale” inventory item. Or a “discontinued” sales item. And you’re gladly selling it to them. And they’re gladly buying it from you for, at or just 10 or X% above your actual hard cost.
Either way, you know, both they and their extremely close family members, co-workers, employees.Both current and future BTW. And their closest neighbors etc.
Will be constantly sharing their good fortune, with their professional and personal inner circles,both on and off of social media right? Bingo.Just think about how many times, they’ll sing your companies praises, high and low.
Each time someone visits their home. They’ll eagerly share their story with these people, correct? For sure. Wouldn’t you? But unlike your major competitors. They won’t have to constantly, run outrageously expensive ads, in order to generate, a constant flood of new business?
BTW, did you happen to notice, the rather subtle, opportunity for you to get your furniture noticed even more, in the last paragraph alone? Pretty interesting stuff, to say the least.Would you not agree?
So What Exactly Makes These Strategic Alliances So Potentially Profitable?
So glad you finally asked. First of all. Getting back to the rest of this -hypothetical- marketing example. Check this out. The husband & wife property management team. Either send an extremely time sensitive text or opt in email message.
To their 400 or X number of current tenants. And make them aware. For the next 72 or X number of hours or days only. Their friends over at blanks furniture concern.
Is hosting an exclusive, “private, closed to the general public sale. And every tenant who brings (drags a friend) with them. Before the expiration date.Whose not already a customer. they automatically qualify for two really cool bonuses worth X.
1.) Bonus #one: First. They come alone and they save 10 or X% off any purchase, up to $500 dollars. However, just for bringing a friend, whose at least 18.
They automatically save a whopping 40 or X% off their very first purchase. Up to $1,500 dollars.
2.) Bonus # two: Ladies, you also get a free gift potentially worth at least $250 dollars. (Hint: It’s gonna be an extremely time sensitive gift certificate.You or your major competitors get from your local, retail designer jeweler. Who just happens to be, one of your top JV, (Joint Venture) or cross promotional partners.
This Is How And Where The Enormous Profit Generating Potential Of Ethical Bribery Really Shines!
Ladies, you come alone to the retail jewelers store, before the expiration date expires. And you save 10 0r some extremely low percentage, of your purchase, up to $500 dollars.
However. Strictly for dragging a friend with you, before the gift certificate expires, whose at least 18. You automatically save $250 or X amount of dollars off, an extremely eye catching pair, of diamond studded earrings..
Because normally, these earrings, would retail for at $450 dollars. The ladies actual hard cost is just $200 dollars. For an extremely limited time of course.
Coming up shortly in part two. You’ll discover at least three more potentially profitable reasons why. Strategic alliances, are definitely the key to some long, geometric growth. Don’t you agree?
Since You’re Definitely Gonna Grow Why Not Consistently Do It Geometrically!
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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