Are you enjoying the profitable benefits of joint ventures?
(And If You’re Not Using Them You’re Losing Money! And Lots Of It!)
If your business hasn’t yet experienced (first hand) the incredibly profitable benefits of joint ventures.
You my friend are not only missing the boat, but you’re leaving a ton of un-mined gold on the table as well.
And sooner or later, at least some of your major competitors, will eagerly swoop in and fill a avoid, which definitely should have bee filled, with your extremely valuable products and or services.
A Powerful And Extremely Profitable Marketing Lesson The Big Time Promotional Companies Can Teach You Regarding The Benefits Of Joint Ventures!
Case in point; have you ever noticed how whenever you receive some direct mail promoting a local one day event of some event.
Typically it’s one of those fancy horse and pony shows disguised as a free 90 minute up to eight hour workshop of some kind.Typical right?
You know the ones where the promoters are marketing some type of rather expensive home study course and or it’s some type of three to five day boot camp of some kind, that typically cost several thousand dollars to attend.
Here’s the point, ever wonder why they just happen to include two free tickets valued at X? That’s correct. Because their inexpensive testing has revealed to them, that (on average) 90% of the prospects that register to attend the free event, will bring along someone else with them.
Don’t Ignore And Or Neglect The Real Objectives Of Joint Ventures!
Which means the promoters have found an incredibly inexpensive, (yet) highly effective way to increase attendance and ultimately their long term profits as well.
Notice the psychology of what just happened. The person (prospect) that received the direct mail piece originally, contacted somebody and convinced them to attend this free introductory workshop, that both of them already realize will ultimately translate into some type of product or service being marketed to them.
And yet, if the promotional company were to simply have purchased that exact same persons name as a result of purchasing some direct mail list.
It’s more than likely they would not have been able to convince them to attend as a result of their direct mail sales letter approach.
That’s why you definitely need to pay close attention to this next segment.
Introducing The Five Major Benefits Of Joint Ventures! ( And How They Will Increase Your Profits By At Least 25% Or More In The Next 90 Days Or Less!)
1.) Benefit # one: Suppose for (whatever) reasons you don’t currently have your very own in house list yet. Once you establish these powerful joint ventures (aka) strategic alliances. Especially offline, there are other offline local businesses that might:
A.) Need help with re-activating old inactive customers and or clients. And your relatively inexpensive introductory product or service(along with some other local entrepreneurs) might just be the free bonus they need in order to persuade those ex customers or clients to get re-activated.
B.) Here is another really big untapped opportunity for a savvy small business owner and or service provider to get access to some potential new long term customers and clients for peanuts.
If Nothing Else Your Business And Or Service Can Definitely Help Other Non Directly Competing Vendors Succeed!
What if another local offline small business owner needs help boosting foot traffic on one of their traditionally slowest days.
For ex; what if (for whatever) reasons, Tuesday afternoon between the hours of one o’clock in the afternoon until 6pm.
They need your help inexpensively creating powerful word of mouth (and mouse) buzz, by supplying them with, (either) some first time new customers discount coupons for any customer that spends X amount of dollars and or brings a new first time customer with them to their store.
There Are Far More Success Factors Of Strategic Alliances Than May Be Readily Apparent!
Your (and the ) other local merchants first time new customer coupons valued at X, make great free “thank you” for shopping with us today bonuses.Do they not?
C.) The other way you can totally make out with this low cost, high powered marketing strategy, is by allowing another vendor to add the free giveaway bonus coupons offer to the “grand opening” of their second location! Think about it for a second.
The first X amount of people through the door on some specific date, gets X amount of free first time new customer only discount coupons from other local, non directly competing vendors valued at X.
Be On The Constantly On The Lookout For Some Untapped Marketing Opportunities!
These three virtually untapped goldmine opportunities, structured properly (which also) by the way, happen to work equally as well in reverse.Huh?
Meaning- you could let other vendors supply your business with their new customer only discount coupons to give your valued repeat customers and clients.
2.) Benefit # two: Maybe one of your local JV (joint venture) partners has some unused co-op advertising space that the two of you can trade in exchange for you paying little or nothing upfront for the ad space and they revenue share with you in some form.
There Are Tons Of Local Small Business Owners That Are Prime To Be Your Joint Venture Partners! (They Just Don’t Know It Yet!)
3.) Benefit # three: Maybe they are a really small operation (like a family owned) Mom & Pop family restaurant and they could really use your (and the other) local vendors new customer only discount coupons to periodically reward their best customers for outstanding performances such as perfect attendance for the last 30 days to six months etc.
Also for their referrals and or their yearly anniversaries with the company.
4.) Benefit # four: Maybe another local vendor has no other products or services to sell to their customers and clients. Your non competing products and services may make the perfect additional products and services for their customers to buy.
Bare in mine, they would probably be purchasing your products or services at some point in the future anyway. Your profit sharing with them, allows both of your long term front and back end profits to inexpensively grow for peanuts.
This Is Why You Gotta Constantly Be Building Strategic Alliances!
5.) Benefit # five: This next untapped low cost, high powered marketing opportunity is virtually everywhere.
Look around in your local area for a well respected company and or service provider that publishes some type of well read highly niche newsletter.Be it on or offline.
Let’s say strictly for the sake of example, they sell a one year subscription for $67 dollars. Two years cost just $93.80! In other words, by paying for two years up front (via) credit card and or money order or certified check etc.
They receive a 30% discount! Plus, they also receive an additional X number of non competing, (yet) highly relative bonuses that you and several other local vendors supply, that are valued at $367 dollars or X.
And Don’t Forget And Or Neglect Strategically Uses Some Sort Of Power Bonuses!
And even if (for whatever) reasons, the customer decides to cancel their subscription. They get to keep all the valuable free bonuses valued at X!
The net result is, they’ll sell more two year subscriptions and you (and the) other local vendors will create more potential new first time customers for a fraction of the traditional costs.
That’s just a small sample of the powerful and profitable benefits of joint ventures. Don’t you agree?
Q.) Which one of these five simple ways, will you use first to start systematically out promoting your major competitors and strategically growing your business?
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