(And Why Systematically Building Customer Relations Certainly Doesn’t Hurt!)

Do you know anybody who has worked at a local car wash, for at least ten years or more? (Truth told me neither.) But if the workers who actually spray the vehicles when they initially enter the shop.

There is a 98-99% chance. The vast majority of them don’t or will not last anywhere near 10 years of employment. Don’t you agree?

And for sure the good ones work extremely hard, do they not? But try and they may. At that type of position. Extremely hard work is simply not enough to save the day, is it? A lowly paying job. Simply will not allow you to enjoy some of the finer amenities in life. Entrepreneur do you agree with that last sentence? Continue reading

So Let’s Talk About Profiting From Some Innovative Marketing Strategies!

    (Just Like The Big Boys And Girls Routinely Do!)

So when’s the last time you at least strategically tested some innovative marketing strategies or tactics? If you’re not proactively testing various promotional strategies and tactics.

You don’t need to waste a fortune on outrageously expensive traditional ad campaigns. You or your major competitors can leverage your marketing dollars far better.

Than just wasting those dollars on expensive, one dimensional ad or promotional campaigns. You can send your positive word of mouth and mouse buzz through the roof. For a fraction of the traditional cost. Are you finally ready to discover how?

Why Not At Least Test A Proven Strategy Like This! If It’s Really About Strategically Building Brand Visibility!

Entrepreneur try to imagine the following. Potentially profitable innovative marketing strategies and tactics. At least being inexpensively tested.

Let’s you’re either the sole or co-owner of a local. Non franchised retail furniture or non franchised retail jewelry store. (And more than likely. You both wouldn’t have the exact same total lifetime customer value metrics for your ideal customers, right? 😎

That being said. You know your numbers so much so. You definitely have a pretty good idea what you can actually afford to generate a first time customer. Knowing going forward.

Each paying customer is definitely good for a certain amount of long term positive word of mouth and mouse buzz, correct? And all of their long term residual effect. Doesn’t require you and or your major competitors to spend one additional nickel. What profit seeking entrepreneur can possibly argue with that?

You Or Your Major Competitors Consistently Test Various Creative Marketing Incentives! (And Watch Your Bottom Line Systematically!)

So imagine if your retail furniture store at least tested the following strategy. You form a potentially profitable Joint Venture (JV) partnership initially with one to three local, non franchised printing shops.

They post a huge sign in their shops on “National Secretaries” day. Each local business owner either drops their card in a large fishbowl. Or they simply go to the printers lead capture page.

And join their opt in email list. (Or they could at least A/B split test ethically bribing their printers customers by having a portion of them do this?….. 😀

Either the 1st grand prize winning business. They automatically $1,000 or X amount of dollars in printing credits. To be used in any combination they choose. 😀 And their secretaries’ automatically win a dozen roses, a three or X foot foot teddy bear. And a box of extremely great tasting gourmet chocolates to boot. (That ought to cause a semi positive word of mouth and mouse power tsunami. correct?)

In reality it’s you or your major competitors behind this semi non traditional promotion.

Why Not Get Strategic And Cause A Long Term Positive Word Of Mouth And Mouse Blitz?

If the printer is strategically building their opt in email list. All of their runner ups will receive at least two incredibly time sensitive offers. Obviously one from the printer. And the other from you or your major competitors retail furniture or retail jewelry store.

Your offer ethically bribes the women to come to your store. And drag a friend with them whose at least 18. Before your ten or X day expiration date window expires completely worthless.

Every female who drags a female at least 18 with them to you or your major competitors store. They both get their choice of a free 32 oz. sample bottle of perfume.

Plus the 1st 50 or X number of women who spend over $1,500 or X amount of dollars. They get a free 64 oz. bottle of fragrance of their choice. 😀

And as long as their friend also joins you or your major competitors opt in email list before they leave the store that day. And they too spend at least $500 or X amount of dollars. They automatically get to buy at least one 64 oz. fragrance of their choice. 😀

So you know the word will quickly spread, correct? This is just an incredibly small sample of some potentially profitable innovative marketing strategies and tactics. Don’t you agree?

Get Out Of Your Own Way! Or Run The Risk Of Being Left Behind!

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!

And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!

Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!

(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)

(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)

(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)

And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.

  (Unless Of Course You Have Tons Of Money To Burn!)

Even without proactively pursuing the one night stand marketing/promotional perspective. If you are simply bouncing from one and done selling situations to the next one.

Not only are you and or your major competitors constantly and systematically working way too hard. But in the process. You’re not developing the the type of long lasting relationships.

Which far out value the total amount of traditional ad dollars you can or ultimately will spend. Constantly trying to generate first time customers. Hopefully that makes sense, does it not? Continue reading

   (And Why You Simply Can’t Afford To Continue To Do So!)

Beyond or not to dismiss how you may feel about a so called one night stand ladies & gentlemen. From both a business in general and marketing perspective in particular. There are several potentially valuable lessons to be both learned and strategically applied.

Provided you’re open to discovering what these potentially profitable lessons are. Because further on down the line. These lessons could very possibly become the cornerstone of some major cashflow breakthroughs.

Entrepreneur is that a potentially positive outcome you could definitely learn  to live with? Continue reading

    (Because You Definitely Don’t Need Extremely Deep Pockets In Order To Do So!)

So how long have you not considered the real long term benefits of being proactive with your specific target audience? If you haven’t then you definitely should.

Because consistently doing so helps either you and or your major competitors establish some extremely solid relationships with your best long term repeat customers.

And by extension they are 3 to 5 times more likely to help spread the word about your business or service. Both on and offline. Is that a perpetually profitable situation you’d be okay with? Continue reading

   (Especially Over The Long Term!)

So who else is definitely on board with both strategically and systematically building brand equity. Especially when consistently doing so not only plays nicely to your true main strengths. But can also be done so for literally pennies on  the dollar. 😀

Entrepreneur deep down.  (In your really private place.) There’s some part of you which simply has to be on board with that. Because let’s all face it already.

The bigger your commercial brand. The more potentially lucrative opportunities you or your major competitors will consistently attract. Don’t you agree? Continue reading

   (Otherwise You May Continue To Choke On Your Major Competitors Smoke!)

You have to admit it ladies & gentlemen. practically any reliable residual income formula is definitely a good thing. And a huge step in the right direction. Don’t you agree?

And while it’s definitely not smoke and mirrors. You and I and or your major competitors have to consistently apply some major elbow grease. Would you not agree? Because consistently doing so systematically opens doors.

And exposes you and I and your major competitors to some previously untapped marketing opportunities. Is this a proven money making process you’d definitely like to know more about? Continue reading

Being An Entrepreneur Means Sometimes You Get To Be Front And Center!

(While Systematically Generating A Ton Of Long Term Marketing Leverage!)

Okay we both agree there are certain aspects to being an entrepreneur which are definitely very appealing, correct? Like when you and I get invited to either. Speak at a live conference of some kind.

I confess I’ve my opportunities to participate in some fairly large convention events. And if you nail your presentation. more than likely it leads to even more potentially lucrative opportunities, correct?

(At least that’s been the overall case for me so far. And I’m definitely no house hold name by any stretch of the imagination. 😎 But still in all. You and or your major competitors experience potentially bank account filling marketing leverage, agreed? Continue reading

Who Else Wants To Implement The Proven Secret To Dramatically Lower Your Marketing Costs? Part Two

Ladies & gentlemen hopefully you’re not interested in costly wasting a fortune on outrageously expensive, traditional ad campaigns? Because even without knowing your exact situation.

More than likely your traditional ad, marketing or promotional dollars. Could definitely be used far more profitably and effectively. You or your major competitors can definitely take a giant step towards systematically lower your ongoing marketing costs.

Sound good or what? Continue reading