(Because Doing So Allows You To Be Or Become Very Strategic!)

So the time has finally come. When you’ve decided to actually invest in some sort of paid ads and or promotions. That’s great. But before you actually invest a nickel.

Entrepreneur be darn sure. You have a semi realistic idea. Of what your ideal customers total lifetime customer value metrics are. Otherwise you’re of sort gambling.

Anybody can spend money on ads. And sadly far too many profit seeking entrepreneurs. Regardless of whether they (or you!) Primarily market on or offline.

They enthusiastically spend money advertising. But they (or you!) May not fully appreciate. Why you definitely need to know what your ideal customers total lifetime value metrics are.

Because it makes no sense to be or become upside down right out of the gate, don’t you agree? Continue reading

  (And One Dimensional Too!)

Have you ever invested a nickel on so called traditional advertising? If so you probably already know how outrageously expensive and ineffective it is, correct?

These type of promotions are better left to companies with extremely deep pockets. Try to avoid what’s some time referred as “DOA” (Dead On Arrival) advertising.

The money leaves your account. Whether your ads are profitable or not. And you don’t get to invest that money, (or parts of that money!) In different areas of your business or service.

To help you strategically expand for literally pennies on the dollar. Which would or do you prefer entrepreneur? Wasting money on traditional ad campaigns. Or becoming more strategic with your ad dollars? Continue reading

  (And Or Overly Complicated Either!)

Have you tried the paid advertising route in order to scale your business and or services? It’s not exactly cheap to do so, is it? Of course once or as soon as you or your major competitors finally create a winning ad campaign.

Then you can scale your paid efforts for sure. Usually that’s not what happens, correct? Most beginners struggle to consistently write winning ads campaigns. So they’re basically forced to stop or temporarily pause their paid ad campaigns.

On the other hand learning how to create winning positive word of mouth marketing campaigns. Is nowhere near as difficult, nor as time consuming. As learning how to write persuasive copy. Don’t yo agree? Continue reading

                (Have You Even Thought About It?)

Hopefully after initially reading and re-reading part one of this ongoing series. You too are starting to appreciate the marketing versatility. Of strategically utilizing various types of lead magnets.

In order to build your business and or service. And they definitely don’t have to be outrageously expensive, in order to be effective. You’ve probably noticed this too, correct?

And no you don’t have to be over the top creative in order to benefit from the use of them. Just keep your mind and ears open to the previously untapped marketing possibilities. Are you up for that? Continue reading

     (And Have You At Least Inexpensively Tested It In The Real World?)

What immediately comes to mind? Wherever you hear the heavily used term lead magnets? To the marketing creative such as yourself. Almost anything which over delivers value for your/our clients goes, correct?

Case in point. Have a closer look at the featured image with this particular post. That gift basket. Could easily be used. Via some strategic A/B split testing.

To see if giving it away in a monthly or quarterly free drawing attracts more of your ideal customers. Or if using certain products which make up the entire gift basket.

Might actually wok better as free or at cost upsell products. Or as free bonus gifts worth X. For either referrals or as ethical bribes for posting positive reviews on their social media accounts. Before the/your customers or clients leave you and or your major competitors store. May sense, does it not? Continue reading

  (Or Are You Okay With Where Your Cash Flow Generation Currently Stands!)

Are you finally serious about both discovering and potentially tapping into your business or services. Previously untapped hidden profit centers?

It’s really just a matter of first developing the right marketing perspective. Then systematically and strategically A/B split testing and tracking.

And allowing the data to point you or your major competitors in the right direction. Don’t you agree? Continue reading

   (Because Sometimes It Can Be Or Become Far More Lucrative Than You Currently Realize!)

You are familiar with the term back end marketing, correct? But have you had the opportunity to utilize it yet?

Can you see how you might be able to utilize it in the not so distant future? There are literally tons of profit seeking small business owners and or service providers.

Who could if nothing else. Start proactively utilizing their businesses or services to generate additional side income. And just depending on how proactive they (or you) wish to be or become.

The income generated could be used in many different ways. Are you open to discovering how? Continue reading

   (Because If You Don’t Or Won’t Your Major Competitors Definitely Will!)

You do realize and  fully appreciate you/our major competitors are constantly producing fresh, new problem solving content of their own, correct?

Especially since they can rely heavily on AI technology to do some or most of the heavy lifting for them, right? But while AI technology has definitely allowed busy business owners to save tons of time.

It can replace authenticity as easily, right? Which is why now is the perfect time for you and I to advance your content marketing strategy.

Which means it may or may not include being proactive on social media. It may or may not be podcasting or guest podcasting etc. Hopefully you too also have an active, self hosted WordPress blog.

You have to do something to compete, correct? Continue reading

 (And Will Probably Whined Up Being Pretty Profitable Too!)

Entrepreneur what’s your market tested plan for consistently getting the word out about your business and or service? Have you thought about it? And what or which particular strategies and tactics have you actually tested thus far?

By  now you can probably better appreciate the fact. A good or effective word of mouth and mouse strategy. Can be as effective a marketing tool and or asset.

As multi six figure ad budget, right? Because more and more mega influencers constantly sing your business or services’ praises.

The less outrageously expensive, hit & miss traditional ad campaigns you’ll have to pay, agreed? Continue reading