21Nov 2011

 

Marketing information products can add at least 300% more profit to your bottom line!

Marketing information produts can add 300% more profits to your bank account!

Have you noticed how your offline (old school), major newspapers are slowly dying?

Fact is; they simply don’t have the same pull as they used to among the 40 and under crowd.

Thanks largely to the new medium called the world wide web.Correct?

The 40 and under crowd much prefers to get most of their news info online.

Which means the marketing information approach to your business, is not only wide open, but you can create a bare bones minimum of at least 300% more additional profit, just by strategically embracing this mega proven business model.

Even though the offline newspaper business is rapidly in decline. There are still at least three extremely powerful marketing lessons that you apply to your online business. Continue reading

20Nov 2011
sales bonus

How A Really Simple Sales Bonus Plan Can Pad Your Bottom Line!

So how many times over the years have you (and some friends) or business associates taken advantage of one of your favorite local pizza shops (lunch time) specials?

You know the type of (irresistible) deals that any true pizza lover can’t resist, (like) two slices of regular cheese pizza and a medium soda.

Normally this type of sales bonus premium  (combo) packaging, can really add to your bottom line. And why not.Right?

How can any true pizza lover resist a combo package of two regular slices of pizza and a medium soda, that would normally cost (somewhere) around $4.50. (Meaning – everything) cost $1.50 apiece.

But between the hours of 12 noon -2pm (M-Sat.)(Or X to X  it only cost $3.75!

And so it goes, (whether) you’re aggressively pursuing on or offline profits, using inexpensive strategic packaging of your various products and services can do wonders for your bottom line.Would you not agree? Continue reading

18Nov 2011
Three proven direct marketing tips that are worth their weight in gold!

Three proven direct marketing tips that flat out work!

Have you ever noticed how whenever your skimming something (whether) it’s on or offline, that somehow your eyes are practically drawn to any type of problem solving material? Odd isn’t it?

But for some unknown quirk in human nature, when it comes to effective copy writing, the following three direct marketing tips, somehow always seem to carry the day.

And put lots of money in your pocket to boot. Provided (of course) that you take the time to heed certain (rock solid) proven copy writing principles.

How You Can Use The # One Proven Power Headline Attraction Formula To Zero In On Your Absolute Best Prospects! (And Get Them To Respond Now!)

Call it human nature or plain old self serving, but be that as it may, the absolute best way to stop your best prospects dead in tracks and cause them to really take notice of your marketing message.

You (constantly) need to answer their # one burning question (which is) drum roll please.

What’s in it for me?” And you can’t  effectively do that  by constantly boring them with this I,we, me copy writing  approach!

Forget about it (already) get over yourself and get out of your own way already!

The ‘self centered’ copy writing approach is repelling your best prospects and costing you a ton of money in lost long term potential future sales!

Of course it’s hard not to focus on your business is when you write, but either you get it through your head that your prospects could care less and focus solely on them  or they’ll find a savvy marketer that will! Any questions?

So with that as a good back drop and lead in, let’s focus on how your marketing materials (hopefully) from now on will set out to accomplish this incredibly simple (although) not necessarily easy copy writing task.

1.) Direct marketing secret # one: Could it really be any more obvious,  but as long as your marketing material (on or) offline explains (in simple) non techie, non insider language how your business, product or service addresses or solves your prospects main concerns and issues.

They’ll continue to reward you (more like) shower your marketing material(s) with their undivided attention. (Fair enough?)

2.) Direct marketing secret # two: Okay (your thinking) this next one sounds all too familiar, that being the case, here it comes anyway.

How many ways can you say it before it finally sinks in, but a staggering 80% (or) to put it another way, four fifths of your marketing/sales materials ultimate success or failure will be decided in just five (short) seconds or less! (It’s less online!)

And that’s a direct result of how well your main power headline and or pre heads and sub heads do in grabbing and holding your prospects attention.

So why not discover ‘how to’ effectively use the (hands down) # one mega proven main power headline attraction formula to instantly attract your best long term customers and clients to you like a magnet!

Your Market Tested Copy Writing Tips Are Definitely An under Used Potential Asset!

(FYI:Just as a quick aside and a rather sad foot note to boot. Whenever small business owners (typically) 50 employees or less are polled by an independent polling firm.

A staggering 93% (confess) they do not (or even) realize that they should be strategically testing one main power headline against another in order to discover which one produces the best response from their target audience!

In other words they literally have no clue that one simple change to one main power headline (could) potentially increase their overall response rate up to 21 times or a staggering 2100% better response rate!).

Granted; it will take some serious effort to reach that upper limit, but if that means you get anywhere from 25% – 750% better response! I’snt that worth the extra effort?)

And just by you (or) someone on your staff, honing this one particular copy writing skill, will put you light years ahead of your competition. Not to mention, make you a whole lot richer as well.

So (what da ya say)  let’s take a look at this totally amazing, mega proven (money in the bank) main power headline template.

How To Insantly Convert Your Main Power Headlines Into The Powerful Client Magnets They Were Meant To Be!

The following incredibly simple (and proven) copy writing client magnet power writing headline template, will allow any type of service provider and or professional to create main power headline copy so powerful, that it draws your best prospects to you like a magnet!

Case in point; watch what happens when you apply this mega proven formula to the following three rather bland headines.

1.) Bland headline statement # one: Grow long, healthy, beautiful sexy nails and keep them that way!

2.) Bland headline statement # two: Make your totally bogged down PC run as fast as the first day you bought it!

3.) Bland headline statement # three: Avoid costly estate taxes and other penalties and prevent your state and local governments from robbing you blind!

Face it; as our eyes quickly skim those type of middle of the road (uninspiring) headlines, they don’t really stand out, until you add the two proven power words “how to” in front of all those main power headlines.

Or you can simply add the word ‘how’ to the beginning of your main power headline (and) more times than not, you got a proven winner!

For ex: take a look at how you can transform this otherwise rather bland middle of the road headline into an instant winner.

As Long As Your Direct Marketing Strategies Relay The Benefits Your Product And Or Services Provide! (You’ll Definitely Be On The Right Track!)

How and why your kids may be vulnerable to dangerous cyber predators! (And how you can protect them!)

(Be kinda hard for any concerned parent(s) to ignore that puppy, don’t you agree?)

See how you’ve grabbed their undivided attention? Which brings you diecrtly to the third direct marketing secret.

3.) Direct marketing secret # three: In order to really distant yourself from your competitors, and permanently glue your name to the top of your prospects list!

You must convert and position yourself and your business (from now) on as a problem solving expert!

In other words,  become an education based marketer, not just another pitchman (or woman!)

Start creating free detailed step by step ‘how to’ problem solving articles, special reports and or mini courses and offering them to your prospects in exchange for their contact info (list building 101) and them systematically follow up and watch your bottom line soar!

Especially if you’re a Doctor, lawyer, CPA or any other type of professional.

Create some brief 3-7 minute problem solving’how to’ videos series and upload them to youtube already! Just be sure they lead your prospects back to either your lead capture page or compell them to call your direct or toll free number and become a lead/prospect.

There’s obviously a ton more for you to discover!

That being the case;as always, if you got any value out this post, please Google Plus or tweet this. Thanks!

Be sure you grab your explosive free 22 step small business marketing idea kit series!

It’s a $97 dollar value and for an extremely limited time it’s free!

 

17Nov 2011

 

marketing strategy

A Simple Three Step Marketing Strategy That’s Worth 25% More To Your Bottom Line!

How many times have you heard it said, “It’s the little things that get you.”

And so it goes  when it comes to (both) creating and effectively implementing a proven marketing strategy.

For ex: have you noticed that whenever you fly on a fairly decent airline (where) the stewardess are typically well schooled in basic customer service marketing 101.

You are about to discover three incredibly powerful, (yet) often extremely under utilized online marketing strategies.

And once you adjust them through strategic testing and tracking, they will easily increase your long term profits by at least 25% or more.

And it doesn’t matter (what) particular small business niche your product or service targets. Continue reading

17Nov 2011

 

copy writing

Introducing The Five Deadliest Words In Copywriting That Will Kill Your Sales Conversion Ratios!

Have you ever heard the saying “It’s not what you say, but how you say it?”

When it comes to proven sales copy that works, that saying was never more true.

Your long term sales conversion ratios will suffer if you make the cardinal mistake of habitually using ‘copy writing words’ that are proven to repel your prospects!

Remember, before you can effectively market (over time) to either your email list or your offline snail mail list. Continue reading

10Nov 2011
Customer rewards programs flat out work!

Savvy entrepreneurs must have some type of customer rewards program!

Have you ever heard the marketing truism that says “ You can’t buy an ad so powerful as the voice of those who are loyal.”

Truer words were never spoken (and or) written.

And when it comes to effectively creating and or (further) stimulating over the top customer evangelist.

A high powered ‘customer rewards program’ is just what the doctor ordered.

There’s another old saying in business, that lots of successful entrepreneurs live by, and it goes like this.

“A subscriber is good, a customer is (even) better, but a marketing partner (translated) a ‘customer evangelist’ is always best!”

Q.) What would you rather have?

A.) A list of 500 wish washy subscribers. (Because they may or may not ever actually buy anything.)

B.) Or an even smaller list of 50 rabid buyers!( Because they’ll definitely buy again & again!)

It’s simply a no brain-er,correct? You’d surely rather have that list of proven buyers.

So (then) the obvious question bares asking. How do you get your best prospects to go from casual subscriber to rabid (repeat) customer evangelist? Continue reading

06Nov 2011

 

Three simple ways to increase your information marketing business profits!

Use these three simple information marketing strategies to increase your long term profits by at least 25%!

Have you ever heard the saying “Good judgement comes from experience, and unfortunately the experience usually comes from bad judgement!”

When it comes to effectively promoting your information marketing business.

You’ll often struggle in vain like a blind squirrel, without the proper guidance and or training/mentoring etc.

All too often, (especially) in the beginning of your success journey, you’ll consistently stub your toe many times, unless you invest in a quality ‘how to’ education of some of some kind.

On the other hand, proven how to small business marketing ideas and or strategies, (can and definitely will) fatten your bank account,providing you consistently implement them.

These next three brain dead simple marketing ploys and or strategies, will absolutely sky rocket your long term profits.

Especially if you or your top joint venture (JV) partners, ever promote your product or services via one of those free offline, 60-90 minute ‘how to’workshop formats. Continue reading

06Nov 2011

 

 

writing techniques

5 Incredibly Powerful Headline Writing Techniques That Make Your Copy Irresistible To Your Readers! Part One

Have you ever heard the saying “If your headline doesn’t grab their attention you may as well go home?”

It’s true. Powerful magnetic headline writing techniques actually involve three incredibly simple (although) not necessarily easy steps.

They basically involve three main steps which are the following:

1.) Your main power headline must grab and hold your readers attention, and (basically) induce them (by addressing) one or more of their main issues and or concerns.

And in the process cause them to want (or have) to read on in order to (finally) discover their long awaited answer(s) to their major most pressing dilemma(s.) Continue reading

03Nov 2011
Five direct marketing tips you can't live without!

Five direct marketing tips you should know!

Have you heard or read the startling statistic that says a staggering 80% of your online viewers will never view what’s beneath the fold?

It’s true. Believe it or not, a lot of your success or failure regarding (effective) direct marketing tips that actually work.

Has as much to do with what you do before, during and after your entire overall sales process.

(And for those of you not totally familiar with the term ‘above the fold’ it’s an old offline newspaper term that simply refers to part of your screen that you can see without using your scroll bar.) Continue reading