One creative marketing idea can mean all the difference!

Have you heard or read about this incredible stat that says on average (year after year).

Out of the millions upon millions of homeowners and or investment property owners who attempt to sell their properties without using a licensed Realtor, after just eight short weeks.

A staggering 67% of them (nationwide) will quickly conclude the entire laborious process, from start finish, is simply way too time consuming and nerve racking. Hence, they’ll typically turn the entire process over to a licensed Realtor.

Often times you will discover in business that one incredibly simple creative marketing idea which you get from a results producing marketing consultant, can and will make all the difference to your bottom line. Continue reading

You need to be aware of the three most common professional web design company mistakes! ( And how to avoid them!)

Have you heard it said that you basically only need three things in order to succeed (long term) online?

And when it comes to your professional web design company and the all important layout of your site.

You’d better know which website design strategies to embrace and which to avoid or your failure is certain.Agreed? Continue reading

Discover five little known secrets to power headline writing!

How many times have you heard it said that the difference between a bland headline and a really killer headline is a simple marketing nip and tuck?

It’s true, your power headline writing skills and results will be a direct result of how aggressively and strategically that you, test,test, test.

That’s it. Sadly,  most business owners (but) especially struggling cash starved, small business owners never realize that by systematically and inexpensively testing various (on) and offline main power headlines against one another, over time they (and you) will ultimately discover which one produces the  most bang for your buck.

Most small business owners are basically clueless about implementing proven small business marketing strategies. Continue reading

By now who hasn’t heard the term marketing leverage?

And who honestly doesn’t want to create an inexpensive (long term) marketing sales funnel for pennies on the dollar?

If by chance some of you (mistakenly) still don’t think (or  realize)  that both marketing and or financial leverage is in fact a big deal.

Then try this eye opening example on for size. Continue reading

You can strategically profit long term from closeout merchandise.

How many times (can you count) where you have walked into one of the major retailers like (Walmart, Kmart or Target) and they have strategically placed in the store some type of closeout merchandise (and or) clearance sale item(s) at a greatly reduced price and tons of their customers are taking advantage of the incredibly low prices?

You’ve probably sen (and or) been apart of a scene like that many times,correct? Especially right at (or) directly after the holiday season,right?

Well, (FYI) the clearance sale item (and or) out of season sale marketing strategy works extremely well as a way for you to generate (the all) important first time customers as well. Huh?

Introducing Three Incredibly Simple Ways For You To Profit Long Term From Closeout Sale Merchandise…..

1.) Your first big advantage comes from recognizing that most (probably) 99% of your would be competitors will simply take some discontinued item and (either) mark it way down (perhaps) at or even below their original cost, just to make room for some newer, faster selling items.

Or just so they can generate some (much needed)  quick cash in order to purchase some other more advantageous product and or merchandise. Here’s how (hopefully) moving forward, you will profit (long term) from either out of season and or closeout merchandise.

Suppose that you run a fairly successful small Mom & Pop appliance store and you have a particular brand of microwaves that are being discontinued by the manufacturer or you have an item that is simply going out of season for the year.

Instead of just offering it to your current custimer base at an attractive discount, (depending) on how many that you actually have in stock. Allow your top (3-5) joint venture partners to offer the item to their customers via a powerful free drawing.

Think about it for a second. What you’re actuallly doing is,  inexpensively lead generating for pennies on the dollar. You’ll get a list of a ton of highly targeted new potential long term customers and clients ( and) of course their referrals that you can inexpensively market to via both inexpensive postcards and or email for peanuts.

Let’s be clear here. The vast majority of these new leads (probably) 75% or more,will merely come to your store (and or) visit your website and or blog (for the) time, strictly to take advantage of some specific sales offer.

And the vast majority of them are not coming back. So be it. However, it’s the remaining 25% that will not only become repeat customers and clients, but (depending) on how many actual months or years that they remain a steady customer and or client, they’ll refer new first time customers and clients to you as wll.

So when you actually put a pencil to how much money that this one incredibly (brain dead) simple marketing strategy can potentially be worth to you over the long haul.

You’ll quickly discover why it may be more that worth it to let your JV partner(s) simply have the discontinued item(s) and you’ll both share the leads. You’ll build your long term follow up list and they’ll build long term customer goodwill by offering their customers something nice via a free drawing.

2.) Here’s another big advantage to strategically using this type of marketing ploy. You could also use it (in house) in your offline bricks and mortar business, by sending everyone that enters your free drawing a follow up postcard that offers them a valuable second prize (just for) entering your free drawing.

Offer them a special VIP discount of 10% off any purchase (no mimimum) purchase requirements, provided they do so by a certain date.

However, you’ll automatically increase to 25% off provided they go to your special lead capture page and opt in (subscribe) to your list. Now you’ll have both their on & offline contact info and rather than spending tons of money on postage and typesetting etc.

You can just send them inexpensive periodic follow up emails, now rather than lose money on your typical postcard mailings, that same dismal 1-2% response to your email marketing will be profitable.

3.) An finally. Here’s another really big advantage that you can gain from closeout merchandise marketing. Once you have your new leads contact info. Especially their email address.

Both you and your top JV partners can now inexpensively strategically cross promote each others grand openings of your second stores and or special VIP menbers only (closed) to the general public sales!

Or whatever you wish o call these type of events!  the point is this; if 5-10 of you each promote vi email the other ones special  sales events, and collectively you have 14,354 opt in subscribers on an email list and just six percent of those subscriers respond to any particular offer.

That means that means an additional (860) physica lbodies (credit card) nd or cash in hand are at your store front! Can you say kaching! (14,354 opt in subscribers x .06% response rate = 860 buying cusomers.)

Q.) Which one of these three advantages will benefit you the most in the next 60 days or less?

As always, i you got any value out of this post, please Digg or tweet this. Thanks!

Don’t forget to grab your explosive free 22 step small business marketing idea kit. It’s a $97 dollar value and it’s free!

Effective email marketing tips are a must!

Have you heard that the # one use of the Internet is still (believe) it or not, it’s still email. That’s correct. Which means as a savvy small business owner, proven email marketing tips and strategies, simply have to become an active part of your overall long term marketing strategy.

Imagine this for just a moment. Let’s say that you run a small Mom & Pop convenience store and at least 95% of your early morning customers that stop into your store on their way to work,  must have that all important first (morning) cup of coffee, as they drive to work.

Doesn’t it stand to reason that if (nothing) else, you should always keep some good tasting coffee in stock?  Because you know it’s your number one selling product for 90% of your customers between the hours of 6 am -10:30 am.

So how can you (logically) explain why a staggering 90% of all small business owners (still) not strategically utilizing low cost high powered email marketing, in order to increase their long term profits?

Five Incredibly Simple Ways You Can Profit From Strategic Email Marketing….

Does this scenario make any sense to you? Have you ever noticed (especially) around the holiday season, these small business vendors that sell various products like fancy designer cookies or artful ceramics etc.

They rent these rather expensive (and extremely) small carts and they basically market to the tons of foot traffic that has flooded into the mall during the holiday season.

Here’s their real dilemma, as soon as next years holiday season rolls around. These vendors basically have to start all over from scratch in order to sell their products or services again.

This is the approach that a staggering 97% of them take, and it’s way too expensive. What they (and you) should do instead is (aggressively) collect those all important physical (or better still) their prospect (leads) and customers email address.

This way, at least 30-45 days before the major holiday season (like Christmas) they can start sending the prospects (leads) on their opt in email list, special pre holiday VIP discount offers and help off set the cost of their carts and other expenses.

Plus, offer other incentive bonuses (bribes) for their subscribers purchasing directly from their actual cart during the holiday season.

With that in mine; let’s take a look at five incredibly simple benefits that low cost high powered email marketing will yield for your business.

Benefit # 1.) Think about the tremendous cost each time a cash starved small business owner mails out at least 5,000 (or more) post cards. Each time they pay for the postage and type setting, and of course color adds even more cost.

And let’s say the mailing yields (the all) too typical  response of a dismal 1-2%. Often times a response rate that low doesn’t even cover your cost, which means you  rarely if ever break even.

On the other hand; suppose you have 5,000 opt in subscribers and you get the same one percent (sales) conversion rate to your email offer. One percent of 5K equals 50, and even if your product is on the low end and cost just $27 dollars.

(5,000 x .01% sales conversion response rate =50 actual buyers.)

You’ll still gross $1,350 dollars. (50 sales x $27 dollars each =$1,350 dollars gross profit. And you’ll probably get to keep 93% of it or more.

Strategically Using Proven Email Marketing Tips Saves You A Ton Over The Long Haul…

But here’s the real benefit. Let’s say that nobody buys from your email offer (believe) it or not, it does occasionally happen.

Q.) Would you rather send five separate emails that bombed or pay for postage and type setting five separate times and lose money on each mailing? Any questions about why you should be using email?

Benefit # 2.) Suppose for whatever reasons, you still don’t have  your own list yet.

After you establish the right type of strategic alliances (aka) joint venture partners, you could do a profit sharing venture where they mail your offer to their list and you split all the gross profits generated 50/50 or whatever the two of you can agree on.

( FYI: If you ever have any doubts and or concerns, either get the agreement in writing or find yourself a new JV partner(s)!)

Think about the possibilities for a second. Let’s say that your top five strategic alliance partners have a combined list of both on or off line subscribers of 25,000.

Even if your product retails for just $47 dollars at  just one percent of the 25K respond to the email and or post card offer. You’ll gross $11,750. Divided by five still equals $2,350 each. (25,000 x .01% = 250 sales at $47 dollars each = #11,750.)

With virtually little or no upfront cost to you.

Benefit # 3.) Here’s another other really powerful (low cost) rarely considered long term benefit of email marketing. Let’s suppose your about to have your grand opening or you’re about to open a second location. Again, by relying on your JV patners list and their already established trust with their subscriber/customers.

You could have them email the announcement of your grand opening to their list and again save a ton in unnecessary postage and typesetting fees! You’ll gross more and save in upfront fees!

Benefit # 4.) The cross promotion possibilities are limit less. For ex; suppose you’re one of the top Real Estate brokers in your region. And one of your strategic alliance partners is a local car dealership.

As a courtesy to one another, the car dealership could promote two of the Realtors two six figure luxury beach front condo properties to their opt in list of 5,500 subscribers.

The Realtor only needs (in this) particular case, two out of 5,500 that are ready to purchase a luxury seven fiqure beach front property. And sine the car dealership specializes in rather expensive foreign cars, the odds are pretty good for the realtor.  Don’t you agree?

Benefit # 5.) Don’t forgetr that all important customer service angle to your overall marketing strategy.For ex; suppose you have an out of state investment proprety that you’d like to sale without a Realtor.

Make Both Customer Service And Strategic Email Marketing A Part Of Your Overall Long Term Marketing Game Plan….

Your local strategic partner that runs an upsacle jewelry store that has an optin list of 23,437 subscribers. With the push of a button, they can put a picture ( or video sales letter) with all the important details in front of 23,437 potential investment property buyers and or their associates, when they forward the email!

All you need is one sale!No upfront cost to you to advertise.

That my friend, is the awesome power and benefit of email marketing tips and strategies that can and willmake you at least 25% more money now!

Q.) Which one of these powerful five benefits do you feel will benefit your business most (and why) in the next 60 days or less?

As always, if you  got any benefit out of this post, please Digg or tweet this. Thanks!

Be sure you grab you explosive free 22 step small business marketing idea kit. It’s free and it’s a $97 dollar value.

The Google keyword rank process will lower your overall marketing costs!

Did you notice in the previous post regarding Google keyword rank, that even though your listing might be on the first  page, that still may not automatically lead to the avalanche of targeted traffic that you were expecting.

In part two of this post, you’re about to discover three more incredibly eye opening situations to consider regarding that all too elusive myth about being listed on the first page of the search engines, especially as it relates to a front page listing on Google. Continue reading

Know your lifetime customer value stats!

How many times (recently), let’s say within the last few months have you gotten either a post card or an email from a local company.

And for whatever reasons, you or one of your immediate family members has (temporarily) or permanently stopped doing business with them?

If you’re in business, right here is an excellent opportunity for you to put a pencil to the numbers in order to quickly discover the real long term profit potential available to your business and or service.

Simply by understanding and taking  advantage of  the overall lifetime customer value each and every one of your customers, clients, valued employees and or associates is really worth to you. Continue reading

Shattering Five Little Known Myths About Google Keyword Rank!

Honestly, who hasn’t spend at least an hour or two (or more) trying sometimes in vain to find those all too elusive special  combination of keywords.

(And or) long tail keyword phrases in order to reach the holy grail of page rank.

Because demystifying, the all elusive, and constantly ever changing,Google keyword rank process.

Is a constant work in progress, is it not?

And of course Google certainly doesn’t make this task any easier, because they constantly change their process (more affectionately) referred to as an algorithm. Conquering the Google keyword rank mountain is no easy or simple task. Continue reading