Proven example of customer testimonials making you more money!

If you recently moved to a new town and your car suddenly needed some repairs and you did a local Google search and basically saw two listings. One that just offered a listing and  the companies phone number and another one that had a ba-zillion testimonials referencing it.

Which one do you think you’d call first? Bingo! Simple proven examples of customer testimonials and how they will easily add at least 25% more gross profit to your bottom line, is  the purpose of this particular case study.

A local consulting client of mine who also happens to be a JV (joint venture) partner as well.

He runs a very successful local computer repair business, that is currently in the expansion phase. Recently he was able to spare me (both) the inconvience and aggravation of trying to secure a refund on a very expensive and sophisticated piece of software that was purchased, but wasn’t working correctly.

As a direct result of his companies expertise, they got the software working properly and spared me the nightmare of trying to secure a refund from a company, which is located outside the US.

Had his company not been a consulting client, this timely service would normally have cost $150 dollars! (Yea, it definitely pays to know the right people!)

However, because  this client recently shared with me (both) on and off camera that simply by implementing just one of my recommended (non) techie marketing strategies, his company now routinely grosses an extra $500- $1,000 dollars more per week!

One simple brain dead strategy mind you! My client didn’t have to purchase any additional equipment of any kind in order to start successfully implementing this strategy.

So in order to demonstrate my gratitude, I wrote his company a sizzling testimonial on his Google local listings page. And that’s when the light bulb went off!

Introducing An Incredibly Brain Dead Simple Way To Get Up To 75% More More Money Making Testimonials! (And Increase Your Long Term Profits By At Least 25% Or More!)

Q.) If you were walking down a hill with a slight incline and someone came up behind you and gave you a slight nudge. Do you think you’d be able to resist moving forward?

A.) Probably not. Of course your wondering, what if anything, does that question have to do with your company systematically gathering bank account filling money making testimonials?

Simply this; and here is the initial strategy that my computer repair business client will test first, in order to start systematically creating long term money making testimonials.

From now on, whenever a paying customer comes into the shop to pick up their repaired computer, the company will offer the customer an instant cash discount percentage of X percent (meaning) they will test in order to discover which percentage produces the most bang for their buck.

If the customer will go online right on the spot and write a positive review of their service. In other words, the customer receives an instant discount for providing a long term money making testimonial.

You might test offering a slightly bigger percentage discount in exchange for a video or audio testimonial. Keep in mine, your typical customer/client has a natural reluctance of getting in front of a video camera.

The real point is this; by compelling your happiest and most influential customers and clients to provide a testimonial right on the spot in exchange for some type of incentive (bribe), just like the example of the person walking down a hill.

It will be all but impossible for a certain percentage of them to take you up on your extremely generous offer! You’ll exchange a short term discount in exchange for them providing you with a long term money making testimonial!

Think about it for a second; those testimonials (unlike) advertising you have to pay for over and over, will provide your company with long term credibility from now on!

Surely that benefit is worth some type of slight discount. Don’t you  agree?

Q.) How many creative ways will you be able to start systematically implementing a (low or) no cost power testimonial generation program for your business within the next 30 days or less?

As always, if you got any value out of this post, please Digg or tweet this! Thanks!

Be sure you grab your explosive free 22 step small business marketing idea kit! It’s a $97 dollar value! And for an extremely limited time, it’s free!

(Even If Your Right In The Middle Of A Crushing Recession!)

Selling information products made easy.

Let’s face it, who doesn’t want to inexpensively increase sales volume (during) any economic climate, but especially during a crushing recession.And remember, your typical competitor  has no idea that (on average) it cost them about 500% more to create a new  first time customer and or client.

Think about that statement for a second. Your typical cash starved struggling small business owner, is spending (on average) a whopping 500% more in order to create that new first time customer.

The main reason being, your first time customer has to be effectively persuaded by tons of in your face type of outrageously expensive traditional methods.

If you’ve had a chance to price  either local newspaper advertising or good old radio & local  TV ads etc.

Then you already have a pretty good idea the type of money far too many cash starved struggling small business owners are routinely spending in order to create that first new  customer.

Then it starts to be crystal clear why a staggering 88% of them are destined to fail within five short years or less.

How To Avoid One The Biggest Marketing Mistakes Eighty Eight Percent All Small Business Owners Make!

For some odd  reason(s) far  too many small business  owners overlook an incredibly simple long term wealth building opportunity and (as is) typically the case. This one like so many others, is right under their nose.

Do you know (or realise) that selling additional products or services to your existing customers,whether they be your own products or those of your top (JV ) joint venture partners is:

A.) Up to 500% less expensive.

B.) You can typically gross up to 60% or more in overall profits; because every additional sale that you make after your first one, instead of trying to recoup your up front expenses, instead your earning gross profit on every sale thereafter.

C.) You also move to overall gross profits sooner by implementing a proven referral generating program.

Given the opportunity, you always want to sell both you and your  top JV partners additional products & services to your existing customers. It’s typically up  to 500% less expensive and usually up to 60% or more profitable.

Introducing Three Incredibly Simple Ways To Increase Sales Volume Now!

Ladies & Gentlemen, one of the things your going to figure out really quickly, is no matter how you primarily  market your business (on or) offline.

Selling to your existing customers in order to increase your sales volume, flat out makes good sense.

So with that in mind, let’s take a  look at three incredibly (brain dead) simple marketing strategies that will increase  your profits by a  bare bones minimum of 25% or more.

1.) This simple money making  concept is often referred to as a “bounce back” offer. Here’s how it works. Let’s say your offline customer is about to leave the cash register, right after you or your sales  associate hands them their receipt, always be sure that you also hand them some type of hand stamped discount coupon card.

And of course your discount offers the biggest percentage for them returning to your store within 5 days or less.  For ex; they’ll get 20% if they return within five days of the date stamped on the back of your business card.

And 10% off their total purchases if they return with the card any time after the fifth day (or whatever) number of days that you inexpensively test in order to discover which number days produces the most bang for your buck.

2.) This next strategic use of the “bounce back” money making concept will easily help you out promote your wanna be competitors.

Anytime you mail out an order to your existing customers. Always be sure that you include one of your best market tested discounted offers that’s relevant to whatever their main purchase was.

Because it’s a statistical proven fact, a certain percentage of your purchasers will take advantage of a great (meaning) discounted price for and additional product or service!

(That’s the other sneaky little known marketing secret! By offering a discounted initial price for an on going service, a certain percentage of your customers will subscribe plus an even smaller percentage will keep their subscription active for years!)

And if you’re being paid some type of ongoing affiliate commission, your long term passive back end profits can really add up.

3.) This next extension of this powerful money making concept is so brain dead obvious, (to a savvy marketer) like you, that it ought to be criminal. Once you’ve established (by testing) your best discounted “bounce back” offer.

Do a little simple market research and find two- ten (or more) local offline potential JV partners that are non competing with your businesses, product or service.

And offer to split some part of your up front profits with them by adding your index card or one page sales letter in their outgoing mail, whenever their mailing out orders to their existing customers.

The net result is, you just inexpensively found a brand new untapped potential pool of new  customers and clients (plus) their referrals, for years and years to come for peanuts!

Q.) Which of these three brain dead simple,proven marketing secrets will you start implementing within the next 60 days or less?

As always, if you got any value out of this post, please Digg or tweet this. Thanks! Be sure that you grab your explosive free 22 step small business marketing idea kit! It’s a $97 dollar value!

For an extremely limited time it’s free!

Proven strategies to sell information products.

Three simple reasons why your information products are at least up to 50% less effective! (And how to fix it!)

Have you ever watched a foreign film that didn’t have any of the subtitles?

You tend to struggle with trying to understand what the plot of the film is ultimately about,correct? And  so it goes with effectively selling information products.

   Now just in case your not familiar with the term ‘subtitles’, it’s the all important text that appears at the bottom of the screen that translates the films language into another language that the audience can understand. Continue reading

Real estate investment opportunities.

Have you noticed how many extremely large and successful industries rely heavily on marketing leverage of some kind?

For ex;the ‘Nothing Down’ Real Estate investment opportunities industry has made an absolute fortune, simply by leveraging the general public’s insatiable thirst for specialized knowledge regarding successful real estate investing. Continue reading

Proven viral marketing strategies

Have you heard that the typical online shopper will share their experience with at least twelve other people?

Translated; that’s 1,200% more powerful free word of mouth advertising.

So hopefully you can appreciate why and how viral marketing strategies are so profitable.

Think about how much time, money and other resources the typical cash starved small business owner and or service provider, constantly expends on the outrageously expensive traditional advertising methods.

And just by applying (80%) or more of the basic proven online marketing strategies, your online business can experience a  1,200% word of mouth viral marketing explosion.

That’s why you absolutely (have no) choice! You have to look into low cost high powered viral marketing strategies.Don’t you agree? Continue reading

Three simple ways to profit from creative marketing strategies.

Have you heard (or perhaps) even read this incredible statistic that states on average nationwide, of the millions of people (every year) that attempt to sell their home or investment property without a licensed Realtor.

Thinking their low cost creative marketing strategies will save them potentially thousands in unnecessary Realtor commissions and other costs as well.

Statistically speaking (on average) a staggering 67% of them (or more) in just eight short weeks or less, will come to the sobering conclusion that the entire long drawn out (tedious) process from start to finish.

Is just too darn time consuming and that (in the long run) they’re probably better off, just listing their home (or investment) property with a licensed and experienced Realtor. Bingo!

How The Ultimate Insiders Strategically Cash In Big Time Using The Power Buzz Word Free! (And How You Can Too!)

Take the following example (which) as always, is for illustration purposes only. Let’s say there is an extremely successful (local) CPA that specializes  in powerful little known tax  saving strategies that help small business owners and service providers.

Especially those that currently file under S Corporation or LLC’s ( limited liability corporation) status. Needless to say-with the competition (both) on and offline, being as fierce as ever.

And after reading several small business orientated marketing newsletters. She finally decides  to bite the bullet and seriously give some of these ‘think outside of the box’ low cost high powered creative marketing strategies  an honest try.

(Besides, she rationalizes, the results can’t be any worst than the outrageously expense traditional  advertising stuff that she’s tried to this point!)

After crunching her numbers (she) quickly discovers that it typically costs her firm (on average) somewhere between $375 -$575 dollars just to acquire a brand new first time customer! ( Ah yes, the cost of lead generating!)

Of course the good news is; currently the long term ‘lifetime value’ of her firms ideal customer/client is right around $15k! Still, when it comes to systematically lowering their up front out of pocket costs, while simultaneously increasing gross profits, she is extremely motivated to do so!

Which means, any long term proven creative marketing strategies that can effectively lower her up front lead generating costs by a whopping 75% ( or more)  deserves a look.

(Think about it; if all her firm (or yours) for that matter, did was systematically lower her typical upfront cost to acquire a new customer by 75% -or more- and did the exact same amount of gross business per year.

 Her firm would still gross a higher net profit, simply by learning how to strategically acquire new customers for 75% less than the traditional cost to do so!)

So let’s say that her firm approaches two other cash starved struggling small business owners that they’ve patronized over the years and proposes the following strategic alliance (aka) joint venture.

The first is a mom & pop printing shop that they’ve done a ton of business with over the years, and the other is a small business owner that runs a P.O box mail service for both business and residential customers.

Here’s what what she has in mind and what she explains to the printing business owners. She -meaning- her firm would like to sponsor (pay for) a free drawing that (if successful) will run every 90 days.

Of course she’s aware they’ll need to inexpensively test in order to know for sure.

There will be a  total of three guaranteed  grand prize winners drawn every 90 days. And the break down will be as follows.

1.) The grand first prize winner gets a total credit of $50 dollars per month or if they prefer they can use their total of $600 dollars per year, in any combination that they wish. As long as the overall total doesn’t exceed $600 dollars. ( $50 per month x 12 months = a grand total of $600.)

2.) The second grand prize winner gets a grand total of $400 dollars credit, again to be used in any combination that they wish to.

3.) The third grand prize winner receives a $200 credit to use in any combination they see fit.

Both the CPA and the printer (or your) JV partner agree up front (in writing) if necessary to share joint ownership of the leads generated by any and all marketing strategies that you employ.

And basically this particular strategy will cost the CPA firm about $1,200 dollars (give or take) every 90 days or so. And needless to say, should cause an avalanche of local small business owners to drop their business card (and or) contact information in the giant fish bowl.

Low Cost Think Outside The Box Creative Marketing Strategies Will Fatten Your Bank Account!

She’ll also approach the mail box provider service about holding a free drawing every 90 days as  well. And they’ll also offer three types of grand prize winners.

1.) The first (small businerss) grand prize winner gets their mail box rental fee paid for a whole year!

2.) The second grand prize winner gets their mail box at a whopping 50% off for the next year!

3.) The third grand prize winner saves 25% off the normal cost for the next year!

Of course you must be sure that every small business owner that enters either free drawing, gets something really cool, just for entering!

The CPA and the mail box owner will share all leads generated and the CPA will also throw in some nice discount coupons to all of the runner ups in the drawings. Because remember, a certain percentage of those first time customers will eventually convert into long term clients and refer others as well.

How Savvy Real Estate Professionals Make Tons Of Money By Conducting Free 90 Minute For Sale By Owner Workshops!

If you recall from the opening paragragh, savvy Real Estate professionals make a ton of money by ‘thinking outside the box’ and periodically conducting free 90 minute “For Sale By Owner” workshops. Huh?

On the surface it doesn’t seem to make any sense does it? Meaning- why in the world would a licensed Realtor (who by the way) works on a commission only basis!

Why would they want to take money out of their own pocket by teaching property owners ‘how to’sell their property without paying a commission?

As you recall, a staggering 67% of those that attempt to sell on their own, will typically cave and within just eight short weeks or less!

They’ll decide to list with a licensed Realtor and get on with their life! Translated; by teaching the free workshops, the Realtor has strategically (and inexpensively) identified a prime target market! Bingo!

Q.) How soon will you able to implement a free drawing in your marketing arsenal (in order) to lead generate within the next 60 days or less?

As always, if you got any value out of this post, please Digg or tweet this! Thanks!

And don’t forget to grab your explosive free 22 step small business marketing idea kit! It’s a $97 dollar value!

And for an extremely limited time, it’s yours free!

(Introducing Three More Powerfully Outrageous Ways To Turbo Boost Your Consulting Income!)

Strategically increase your consulting income.

How many of you reading this particular post feel like your real world marketing skills could use a boost or two?

And how about your consulting income? Me too!  😀

Great, because part two of this ongoing post series was created specifically for you.

As your marketing skills and all important confidence starts to grow.

Along with your consulting income.

You will definitely begin to both spot (and create) all types of long term marketing leverage opportunities which your major competitors simply will not see. Continue reading

How Marketing Leverage Holds The Key To Your Online Success! Part Two

Who couldn’t use an extra 250% return on their valuable marketing dollars?

As you’re probably already aware, the ‘Nothing Down’ Real Estate information marketing industry has (and will) continue making a ton of money using mega proven, low cost, high powered marketing leverage.

And so should you. Right? Continue reading

How To Strategically Convert Close Out Merchandise Into A Long Term Profit Of 50% Or More!

    How A Simple Shift In Your Perspective Can Lead To A Huge Long Term Profit!

Imagine this. Let’s say that you own a small independent retail store of some kind.

And just like everybody else these days, you too are feeling the pinch from the nagging local recession in your specific area.

And you periodically have some close out merchandise which is doing two things you’re not necessarily fond of.

1.) It periodically takes up extremely valuable floor space that could be used to sell newer or more popular items, but only if you can move it, without just giving it away and taking a huge lost. Correct? Continue reading