Discover five little known secrets to power headline writing!

How many times have you heard it said that the difference between a bland headline and a really killer headline is a simple marketing nip and tuck?

It’s true, your power headline writing skills and results will be a direct result of how aggressively and strategically that you, test,test, test.

That’s it. Sadly,  most business owners (but) especially struggling cash starved, small business owners never realize that by systematically and inexpensively testing various (on) and offline main power headlines against one another, over time they (and you) will ultimately discover which one produces the  most bang for your buck.

Most small business owners are basically clueless about implementing proven small business marketing strategies. Continue reading

By now who hasn’t heard the term marketing leverage?

And who honestly doesn’t want to create an inexpensive (long term) marketing sales funnel for pennies on the dollar?

If by chance some of you (mistakenly) still don’t think (or  realize)  that both marketing and or financial leverage is in fact a big deal.

Then try this eye opening example on for size. Continue reading

You can strategically profit long term from closeout merchandise.

How many times (can you count) where you have walked into one of the major retailers like (Walmart, Kmart or Target) and they have strategically placed in the store some type of closeout merchandise (and or) clearance sale item(s) at a greatly reduced price and tons of their customers are taking advantage of the incredibly low prices?

You’ve probably sen (and or) been apart of a scene like that many times,correct? Especially right at (or) directly after the holiday season,right?

Well, (FYI) the clearance sale item (and or) out of season sale marketing strategy works extremely well as a way for you to generate (the all) important first time customers as well. Huh?

Introducing Three Incredibly Simple Ways For You To Profit Long Term From Closeout Sale Merchandise…..

1.) Your first big advantage comes from recognizing that most (probably) 99% of your would be competitors will simply take some discontinued item and (either) mark it way down (perhaps) at or even below their original cost, just to make room for some newer, faster selling items.

Or just so they can generate some (much needed)  quick cash in order to purchase some other more advantageous product and or merchandise. Here’s how (hopefully) moving forward, you will profit (long term) from either out of season and or closeout merchandise.

Suppose that you run a fairly successful small Mom & Pop appliance store and you have a particular brand of microwaves that are being discontinued by the manufacturer or you have an item that is simply going out of season for the year.

Instead of just offering it to your current custimer base at an attractive discount, (depending) on how many that you actually have in stock. Allow your top (3-5) joint venture partners to offer the item to their customers via a powerful free drawing.

Think about it for a second. What you’re actuallly doing is,  inexpensively lead generating for pennies on the dollar. You’ll get a list of a ton of highly targeted new potential long term customers and clients ( and) of course their referrals that you can inexpensively market to via both inexpensive postcards and or email for peanuts.

Let’s be clear here. The vast majority of these new leads (probably) 75% or more,will merely come to your store (and or) visit your website and or blog (for the) time, strictly to take advantage of some specific sales offer.

And the vast majority of them are not coming back. So be it. However, it’s the remaining 25% that will not only become repeat customers and clients, but (depending) on how many actual months or years that they remain a steady customer and or client, they’ll refer new first time customers and clients to you as wll.

So when you actually put a pencil to how much money that this one incredibly (brain dead) simple marketing strategy can potentially be worth to you over the long haul.

You’ll quickly discover why it may be more that worth it to let your JV partner(s) simply have the discontinued item(s) and you’ll both share the leads. You’ll build your long term follow up list and they’ll build long term customer goodwill by offering their customers something nice via a free drawing.

2.) Here’s another big advantage to strategically using this type of marketing ploy. You could also use it (in house) in your offline bricks and mortar business, by sending everyone that enters your free drawing a follow up postcard that offers them a valuable second prize (just for) entering your free drawing.

Offer them a special VIP discount of 10% off any purchase (no mimimum) purchase requirements, provided they do so by a certain date.

However, you’ll automatically increase to 25% off provided they go to your special lead capture page and opt in (subscribe) to your list. Now you’ll have both their on & offline contact info and rather than spending tons of money on postage and typesetting etc.

You can just send them inexpensive periodic follow up emails, now rather than lose money on your typical postcard mailings, that same dismal 1-2% response to your email marketing will be profitable.

3.) An finally. Here’s another really big advantage that you can gain from closeout merchandise marketing. Once you have your new leads contact info. Especially their email address.

Both you and your top JV partners can now inexpensively strategically cross promote each others grand openings of your second stores and or special VIP menbers only (closed) to the general public sales!

Or whatever you wish o call these type of events!  the point is this; if 5-10 of you each promote vi email the other ones special  sales events, and collectively you have 14,354 opt in subscribers on an email list and just six percent of those subscriers respond to any particular offer.

That means that means an additional (860) physica lbodies (credit card) nd or cash in hand are at your store front! Can you say kaching! (14,354 opt in subscribers x .06% response rate = 860 buying cusomers.)

Q.) Which one of these three advantages will benefit you the most in the next 60 days or less?

As always, i you got any value out of this post, please Digg or tweet this. Thanks!

Don’t forget to grab your explosive free 22 step small business marketing idea kit. It’s a $97 dollar value and it’s free!

Effective email marketing tips are a must!

Have you heard that the # one use of the Internet is still (believe) it or not, it’s still email. That’s correct. Which means as a savvy small business owner, proven email marketing tips and strategies, simply have to become an active part of your overall long term marketing strategy.

Imagine this for just a moment. Let’s say that you run a small Mom & Pop convenience store and at least 95% of your early morning customers that stop into your store on their way to work,  must have that all important first (morning) cup of coffee, as they drive to work.

Doesn’t it stand to reason that if (nothing) else, you should always keep some good tasting coffee in stock?  Because you know it’s your number one selling product for 90% of your customers between the hours of 6 am -10:30 am.

So how can you (logically) explain why a staggering 90% of all small business owners (still) not strategically utilizing low cost high powered email marketing, in order to increase their long term profits?

Five Incredibly Simple Ways You Can Profit From Strategic Email Marketing….

Does this scenario make any sense to you? Have you ever noticed (especially) around the holiday season, these small business vendors that sell various products like fancy designer cookies or artful ceramics etc.

They rent these rather expensive (and extremely) small carts and they basically market to the tons of foot traffic that has flooded into the mall during the holiday season.

Here’s their real dilemma, as soon as next years holiday season rolls around. These vendors basically have to start all over from scratch in order to sell their products or services again.

This is the approach that a staggering 97% of them take, and it’s way too expensive. What they (and you) should do instead is (aggressively) collect those all important physical (or better still) their prospect (leads) and customers email address.

This way, at least 30-45 days before the major holiday season (like Christmas) they can start sending the prospects (leads) on their opt in email list, special pre holiday VIP discount offers and help off set the cost of their carts and other expenses.

Plus, offer other incentive bonuses (bribes) for their subscribers purchasing directly from their actual cart during the holiday season.

With that in mine; let’s take a look at five incredibly simple benefits that low cost high powered email marketing will yield for your business.

Benefit # 1.) Think about the tremendous cost each time a cash starved small business owner mails out at least 5,000 (or more) post cards. Each time they pay for the postage and type setting, and of course color adds even more cost.

And let’s say the mailing yields (the all) too typical  response of a dismal 1-2%. Often times a response rate that low doesn’t even cover your cost, which means you  rarely if ever break even.

On the other hand; suppose you have 5,000 opt in subscribers and you get the same one percent (sales) conversion rate to your email offer. One percent of 5K equals 50, and even if your product is on the low end and cost just $27 dollars.

(5,000 x .01% sales conversion response rate =50 actual buyers.)

You’ll still gross $1,350 dollars. (50 sales x $27 dollars each =$1,350 dollars gross profit. And you’ll probably get to keep 93% of it or more.

Strategically Using Proven Email Marketing Tips Saves You A Ton Over The Long Haul…

But here’s the real benefit. Let’s say that nobody buys from your email offer (believe) it or not, it does occasionally happen.

Q.) Would you rather send five separate emails that bombed or pay for postage and type setting five separate times and lose money on each mailing? Any questions about why you should be using email?

Benefit # 2.) Suppose for whatever reasons, you still don’t have  your own list yet.

After you establish the right type of strategic alliances (aka) joint venture partners, you could do a profit sharing venture where they mail your offer to their list and you split all the gross profits generated 50/50 or whatever the two of you can agree on.

( FYI: If you ever have any doubts and or concerns, either get the agreement in writing or find yourself a new JV partner(s)!)

Think about the possibilities for a second. Let’s say that your top five strategic alliance partners have a combined list of both on or off line subscribers of 25,000.

Even if your product retails for just $47 dollars at  just one percent of the 25K respond to the email and or post card offer. You’ll gross $11,750. Divided by five still equals $2,350 each. (25,000 x .01% = 250 sales at $47 dollars each = #11,750.)

With virtually little or no upfront cost to you.

Benefit # 3.) Here’s another other really powerful (low cost) rarely considered long term benefit of email marketing. Let’s suppose your about to have your grand opening or you’re about to open a second location. Again, by relying on your JV patners list and their already established trust with their subscriber/customers.

You could have them email the announcement of your grand opening to their list and again save a ton in unnecessary postage and typesetting fees! You’ll gross more and save in upfront fees!

Benefit # 4.) The cross promotion possibilities are limit less. For ex; suppose you’re one of the top Real Estate brokers in your region. And one of your strategic alliance partners is a local car dealership.

As a courtesy to one another, the car dealership could promote two of the Realtors two six figure luxury beach front condo properties to their opt in list of 5,500 subscribers.

The Realtor only needs (in this) particular case, two out of 5,500 that are ready to purchase a luxury seven fiqure beach front property. And sine the car dealership specializes in rather expensive foreign cars, the odds are pretty good for the realtor.  Don’t you agree?

Benefit # 5.) Don’t forgetr that all important customer service angle to your overall marketing strategy.For ex; suppose you have an out of state investment proprety that you’d like to sale without a Realtor.

Make Both Customer Service And Strategic Email Marketing A Part Of Your Overall Long Term Marketing Game Plan….

Your local strategic partner that runs an upsacle jewelry store that has an optin list of 23,437 subscribers. With the push of a button, they can put a picture ( or video sales letter) with all the important details in front of 23,437 potential investment property buyers and or their associates, when they forward the email!

All you need is one sale!No upfront cost to you to advertise.

That my friend, is the awesome power and benefit of email marketing tips and strategies that can and willmake you at least 25% more money now!

Q.) Which one of these powerful five benefits do you feel will benefit your business most (and why) in the next 60 days or less?

As always, if you  got any benefit out of this post, please Digg or tweet this. Thanks!

Be sure you grab you explosive free 22 step small business marketing idea kit. It’s free and it’s a $97 dollar value.

The Google keyword rank process will lower your overall marketing costs!

Did you notice in the previous post regarding Google keyword rank, that even though your listing might be on the first  page, that still may not automatically lead to the avalanche of targeted traffic that you were expecting.

In part two of this post, you’re about to discover three more incredibly eye opening situations to consider regarding that all too elusive myth about being listed on the first page of the search engines, especially as it relates to a front page listing on Google. Continue reading

Know your lifetime customer value stats!

How many times (recently), let’s say within the last few months have you gotten either a post card or an email from a local company.

And for whatever reasons, you or one of your immediate family members has (temporarily) or permanently stopped doing business with them?

If you’re in business, right here is an excellent opportunity for you to put a pencil to the numbers in order to quickly discover the real long term profit potential available to your business and or service.

Simply by understanding and taking  advantage of  the overall lifetime customer value each and every one of your customers, clients, valued employees and or associates is really worth to you. Continue reading

Shattering Five Little Known Myths About Google Keyword Rank!

Honestly, who hasn’t spend at least an hour or two (or more) trying sometimes in vain to find those all too elusive special  combination of keywords.

(And or) long tail keyword phrases in order to reach the holy grail of page rank.

Because demystifying, the all elusive, and constantly ever changing,Google keyword rank process.

Is a constant work in progress, is it not?

And of course Google certainly doesn’t make this task any easier, because they constantly change their process (more affectionately) referred to as an algorithm. Conquering the Google keyword rank mountain is no easy or simple task. Continue reading

Knowing online consumer buyer increases your income!

 And How This Little Known Secret Will Help You Explode Your Long Term Profits!

Would it surprise you to know that your local Barnes & Nobles is an absolute smorgasborg of online real world consumer buyer secrets!

The next time your sitting there sipping on that calorie rich Latte while thumbing threw the pages of whatever. Observe this incredible market research opportunity.

Take notice of the incredible amount of time that an incredible 80% of the people will spend reading a particular book or magazine.

Case in point; suppose you are a big time ‘do it yourselfer’ type of financial buff. And you grab a copy of Mega best selling author Suze Ormans latest financial mastery series biiks.

You find a comfortable chair and begin reading her extremely helpful and practical financial tips, suggestions and strategies for attaining long term prosperity.

And 90 minutes later you fel like you have a much better chance at reaching your your financial goals.

So you return the book to the shelf and head off on your merry way. Does that all too frequent occurence sound familiar?

Your Online Visitor Is Steadily Leaving You With A Ton Of Potential Money Making Clues.. If You Know How To Interpret Them!

How many times per day do you think that exact same scenario of people reading (or browsing) some best selling authors physical or listening to their audio book and simply returning it to the shelf without actually purchasing it,happens in not just bookstores, but local libraies (nationwide) as well?

If you ventured to  guess a ton, you’re absolutely correct. So what’s the point of this seemingly trivial everyday occurence, you ask?

Even though the authors are already incredibly successful and their respective publishers sell a ton of books. Both they and their publishers are completely clueless about how many people browse their books or sample their audio programs on any given day!

But even more important is this; they have no idea(on average) which specific pages that the browsers read!

Think about this purely from a long term marketing perspective. Suppose you run a fairly small but successful Mom & Pop corner store. And just by conducting some low cost market research, you discover that (on average) that 38% of your customer that enters the store with kids between the ages of 5-7 seem to purchase certain impulse items at the check out counter.

And 43% of the adults purchase certain impluse items, while a a staggering 63% of your college student customers favor these particular impulse items.

Put Your Best Market Tested Offers In Front Of The Most Qualified Eyeballs And Your Income Will Increase Guaranteed!

You would (obviously) be wise to keep those particular items in stock at all times, don’t  you agree? Because you’ll probanbly increase your long term profits by at least 25% without dramatically increasing your income.

Of course (offline) there is absolutely no way (legally) to accurately monitor which specific pages someone is browsing while reading a book at your local public library and or Barnes & Nobles.  Or how long they remained on any specific page.

It’s Far Easier To Feed A Starving Crowd Than It Is To Create Demand For Your Food Product! ( And It’s A Lot More Profitable Too!)

For ex; let’s say as a result of your simple market research, you discoverd that (on average) at least 33.7% of the millions of people that read or browse your book annually (on a natiowide) basis, will read chapter three and specifically they’ll read page 43 in chapter three.

Think of the incredible marketing advantage you would  now have. Because now you know specifically where to put your best market tested free lead generating offer!

Your toll free number will probably get called more often or your list building lead capture page might be more frequently visited as  well.

Or your affiliate link sales page or other JV offers will probably pay off more as a result of knowing specifically which page getsread most.

Google Analytics And Google Optimizer Are Two Free Powerful Tools That You Have To Add To Your Marketing Arsenal.

All you need to  do in order to gain free access to them, is to set up your free Google adsense account.

And all you have to  do is copy & paste the code onto your site and your ready to start legally tracking where your online visitors go. here is a small sample of at least five incredibly valuable pieces of information you will discover.

 1.) You’ll discover which pages are the most popular on your site.

2.) How long your typical visitor stays on your site.

 3.) Which specific keywords or long tail keyword phrases that your visitors used to find your site.

4.) Which particular sites are sending you the most traffic.

5.) Which particuar search engine (if any) isbringing you the free (organic traffic. And so much more!

And that’swhy and how knowing your online consumer buyer and their website browsing tendencies, can and will make you a ton of money!

Q.) If  you’re not currently taking advantage of some type of tracking software (free) or paid, how soon are you going to reverseyour foolish ways within the next 30 days or less?

As always, if you got any value out of this post, please Digg or tweet this. Thanks! And be sure you grab your explosive free 22 step small business marketing kit.

It’s a $97 dollar value! And for an extremely limited time, it’s  free!

A powerful strategic alliance is key!

 (Even If  You’re Not The Most Techie Or Internet Literate..)

Would you have a problem with being paid a nice ongoing (recurring) income for something you did or helped orchestrate just one time? Then you definitely need to look into the long profit potential of strategic alliances.

Would you be okay with getting paid (a huge) amount of money, either in a one time lump sum or in monthly or quarterly installments,  even if it meant it took you 6-12 months before it actually kicked in?

If your answered yes to one or both of those questions. Then this post was created specifically for you.

Your Current Marketing Limitations Are Basically Self Imposed…And It’s Time To Eliminate Them!

This post is going to quickly and (hopefully) thoroughly give you a nice glimpse into the enormous long term profit potential that’s currently available to you (and your) JV partners right now.

Basically your going to be exposed to four powerful proven basic long term money making marketing concepts.

That the enormously successful big boys & girls use on and offline year in and year out to make a ton of money!

And now so can you!

And (as always) this is just the tip of the proverbial marketing iceberg.

Introducing Four Mega Proven Long Term Money Making Concepts…. That You Can Use To Make A Ton Of Money Right Now!

Here are the four basic proven money making marketing concepts. Study the concepts, not just the examples and you’ll be light years ahead of your competition.

1.)  How to proactively and strategically use powerful “Back end” marketing to make a ton of long term profits for peanuts.

2.) How you can strategically cash in 24/7 using low cost high powered Joint Ventures/Strategic Alliances.

3.) How to turn powerful low cost high powered “Piggybacking” marketing into a systematic profit center.

4.)  How to strategically tap into (long term) the enormous profit potential in leveraging powerful (indirect) or direct  product Endorsements!

Proven Marketing Strategies And Principles Are Timeless And Have nothing To Do With The Latest And Greatest Marketing Medium…. Like The Internet

Basically, your about to discover how you strategically and efficiently apply these four basic mega proven marketing secrets in an example which (as always) is strictly for money making ( idea stimulating)  illustrations purposes only.

First off; just to add instant credibility to the headline of this post. The eight cents investment that was referenced there, is merely referring to the cost of a single 8.5 x 11 (one sided) sheet of paper.

And this (in essence) is merely a single sheet (one sided) one page sales letter and or flyer.

And it’s going to be included in someone Else’s offline 1st class outgoing enveloped mail. Simply put, right now (everyday) billions of dollars in offline 1st class enveloped mail order business is fulfilled.

( By the way: this mega proven (long term) money making  marketing concept of always adding some type of follow up sales offer inside of you (or ) your JV partners outgoing 1st class enveloped fulfillment mail.

Typically inexpensively adds an extra 10-40% of long term front & back end gross profits to your bottom line!)

It’s called adding a “Bounce Back Offer!” And boy is it profitable! This concept works, both on or offline!

And it’s just a guess, but probably a staggering (98%) of you reading this, are not currently consistently taking advantage of this one extremely brain dead simple mega proven marketing secret! Bad Marketer!

So here’s the concept. One of your current (or future) JV Partner(s) is currently mailing out 1st enveloped mail, that has something that their customers ordered in it.

( If you or your JV partners are not currently using money making Bounce Back Offers, your leaving an incredible 10-40% ( or more) of your long term profits on the table!)

Now your simply going  to add (JV) with them, by adding your single sheet one sided sales letter/postcard and or index card of your best (market tested offer)  to their 1st class outgoing enveloped mail or vice versa!

And your going to offer their customers (a special) super discounted introductory (first sale) price.

In essence your going to make an extremely irresistible “OTO” ( One Time Only) offer of some kind. In order to inexpensively create that all important first time customer.

And either split part of that first sale front end profit or offer your JV partner(s) part of the back end or some combination of both!

For example. Suppose your offering one of your JV partners 50% of a $37 dollar front end sale. And the normal retail price is $77 dollars (or more).

And your texts teaches the average “cashed strapped” person how to successfully and creatively acquire all types of property through the “Secret Short Sale” Real Estate acquisition method.

So both you and your JV partner will split that $37 dollar first sale (front end) profit and earn $18.50 apiece.

( Remember: even though the flyer was physical, your product or service can (and should) be digital whenever possible.)

So that’s where concepts # 2 & 3 come into play. Your structuring both a lucrative Joint Venture and your using powerful low cost  “piggybacking” as well.

But here’s where you (or your ) JV partner will probably be able to really break the bank long term.  Simply by adding another market tested one page flyer insert from another JV partner inside your book, regardless of whether the book is physical or digital.

And let’s say that JV partner # 3, they too are offering a special “OTO” offer for a special  90 day trial membership to their exclusive hands Mentorship training program. Normally it would retail for a range of three levels.

The most expensive Platinum level, which currently retails for $97 dollars per month. Next is the Gold level, which currently retails for just $67 dollars per month.

And finally there is the (ever popular) and the one that typically 60% of all participants usually start with which is the basic entry level Silver level. And it currently retails for just $47 dollars per month.

(Remember: both you and your JV partners initial offer(s) must be for a product or service that is relevant to JV partner # one’s main product or service! )

Meaning: At some point the intended prospect/lead was probably going to purchase it anyway.

The membership has live weekly Q & A webinars on various relevant subjects, a forum to both post potential JV projects and ask any of your most burning how to questions.( Plus, a gazillion unadvertised surprise bonuses.)

They also have an extensive archive of expert interviews, plus a guarantee of at least one new 60-90 minute guest expert interview per month etc.

And depending on which level your membership is, you can expect a ton of unadvertised monthly bonus trainings.

Here’s the point. Let’s say that you are one of the membership owner’s. And you know on average that your typical member (regardless) of what level they are.

On average stays about eight months. And you pay your affiliates 50% of whatever their referrals paid monthly membership premium is.

Because you also realize that on average for every 100 new paying members that you get. About 3% of them or (three paying members) will upgrade to your more advanced $12,000 dollar and $25,000 Protege Trainings!

And again, your affiliates will receive a check for 20% of those amounts as well!

With that type of extremely lucrative long term Back end profit potential.

You could approach an author that has a related book in your field and make the following extraordinary offer.

You’ll buy the book at cost and turn into a digital product and allow three of the biggest Mega Best selling Real Estate Gurus.

Namely Robert Allen, Carleton Sheets and Ron Legrand. Allow these three Icons to sell, give away and use your digital book as a free upsell bonus to both their massive on & offline followers.

And allow them to keep 100% of the upfront profits on the book. In exchange they guarantee in writing, that they’ll expose your book to at least 500,000 prospects!

And your numbers indicate that on average, about 38% will take advantage of your special “OTO” 90 day trial membership for just $29.95.

So that means initially that a staggering (190,000) strong will become member at some level. (500,000 x .38% = 190,000)

And of the 190,000, about 3% of them  or (5,700) members, will at some point upgrade to either the $12,000 or $25,000 dollar advanced Protege training program!

Plus, on average about 72% of the participants that sign up at any level,will remain there for at least eight months.

In Conclusion:

The $64K dollar question for you is this. If you were (or are) just trying (in vain) to just sell your silly little front end only (one time sale) low cost physical book or digital ebook.

Would you rather continue to struggle in vain or wise up and start learning how to professionally market (all) of your products or services? Or keep chasing the nickels and dimes and going broke in the process!

Q.) How soon will you be able to start using powerful strategic alliances within the next 60 days or less?

Grab your explosive free 22 step small business marketing kit. It’s a $97 dollar value!