The Google keyword rank process will lower your overall marketing costs!

Did you notice in the previous post regarding Google keyword rank, that even though your listing might be on the first  page, that still may not automatically lead to the avalanche of targeted traffic that you were expecting.

In part two of this post, you’re about to discover three more incredibly eye opening situations to consider regarding that all too elusive myth about being listed on the first page of the search engines, especially as it relates to a front page listing on Google. Continue reading

Know your lifetime customer value stats!

How many times (recently), let’s say within the last few months have you gotten either a post card or an email from a local company.

And for whatever reasons, you or one of your immediate family members has (temporarily) or permanently stopped doing business with them?

If you’re in business, right here is an excellent opportunity for you to put a pencil to the numbers in order to quickly discover the real long term profit potential available to your business and or service.

Simply by understanding and taking  advantage of  the overall lifetime customer value each and every one of your customers, clients, valued employees and or associates is really worth to you. Continue reading

Shattering Five Little Known Myths About Google Keyword Rank!

Honestly, who hasn’t spend at least an hour or two (or more) trying sometimes in vain to find those all too elusive special  combination of keywords.

(And or) long tail keyword phrases in order to reach the holy grail of page rank.

Because demystifying, the all elusive, and constantly ever changing,Google keyword rank process.

Is a constant work in progress, is it not?

And of course Google certainly doesn’t make this task any easier, because they constantly change their process (more affectionately) referred to as an algorithm. Conquering the Google keyword rank mountain is no easy or simple task. Continue reading

Knowing online consumer buyer increases your income!

 And How This Little Known Secret Will Help You Explode Your Long Term Profits!

Would it surprise you to know that your local Barnes & Nobles is an absolute smorgasborg of online real world consumer buyer secrets!

The next time your sitting there sipping on that calorie rich Latte while thumbing threw the pages of whatever. Observe this incredible market research opportunity.

Take notice of the incredible amount of time that an incredible 80% of the people will spend reading a particular book or magazine.

Case in point; suppose you are a big time ‘do it yourselfer’ type of financial buff. And you grab a copy of Mega best selling author Suze Ormans latest financial mastery series biiks.

You find a comfortable chair and begin reading her extremely helpful and practical financial tips, suggestions and strategies for attaining long term prosperity.

And 90 minutes later you fel like you have a much better chance at reaching your your financial goals.

So you return the book to the shelf and head off on your merry way. Does that all too frequent occurence sound familiar?

Your Online Visitor Is Steadily Leaving You With A Ton Of Potential Money Making Clues.. If You Know How To Interpret Them!

How many times per day do you think that exact same scenario of people reading (or browsing) some best selling authors physical or listening to their audio book and simply returning it to the shelf without actually purchasing it,happens in not just bookstores, but local libraies (nationwide) as well?

If you ventured to  guess a ton, you’re absolutely correct. So what’s the point of this seemingly trivial everyday occurence, you ask?

Even though the authors are already incredibly successful and their respective publishers sell a ton of books. Both they and their publishers are completely clueless about how many people browse their books or sample their audio programs on any given day!

But even more important is this; they have no idea(on average) which specific pages that the browsers read!

Think about this purely from a long term marketing perspective. Suppose you run a fairly small but successful Mom & Pop corner store. And just by conducting some low cost market research, you discover that (on average) that 38% of your customer that enters the store with kids between the ages of 5-7 seem to purchase certain impulse items at the check out counter.

And 43% of the adults purchase certain impluse items, while a a staggering 63% of your college student customers favor these particular impulse items.

Put Your Best Market Tested Offers In Front Of The Most Qualified Eyeballs And Your Income Will Increase Guaranteed!

You would (obviously) be wise to keep those particular items in stock at all times, don’t  you agree? Because you’ll probanbly increase your long term profits by at least 25% without dramatically increasing your income.

Of course (offline) there is absolutely no way (legally) to accurately monitor which specific pages someone is browsing while reading a book at your local public library and or Barnes & Nobles.  Or how long they remained on any specific page.

It’s Far Easier To Feed A Starving Crowd Than It Is To Create Demand For Your Food Product! ( And It’s A Lot More Profitable Too!)

For ex; let’s say as a result of your simple market research, you discoverd that (on average) at least 33.7% of the millions of people that read or browse your book annually (on a natiowide) basis, will read chapter three and specifically they’ll read page 43 in chapter three.

Think of the incredible marketing advantage you would  now have. Because now you know specifically where to put your best market tested free lead generating offer!

Your toll free number will probably get called more often or your list building lead capture page might be more frequently visited as  well.

Or your affiliate link sales page or other JV offers will probably pay off more as a result of knowing specifically which page getsread most.

Google Analytics And Google Optimizer Are Two Free Powerful Tools That You Have To Add To Your Marketing Arsenal.

All you need to  do in order to gain free access to them, is to set up your free Google adsense account.

And all you have to  do is copy & paste the code onto your site and your ready to start legally tracking where your online visitors go. here is a small sample of at least five incredibly valuable pieces of information you will discover.

 1.) You’ll discover which pages are the most popular on your site.

2.) How long your typical visitor stays on your site.

 3.) Which specific keywords or long tail keyword phrases that your visitors used to find your site.

4.) Which particular sites are sending you the most traffic.

5.) Which particuar search engine (if any) isbringing you the free (organic traffic. And so much more!

And that’swhy and how knowing your online consumer buyer and their website browsing tendencies, can and will make you a ton of money!

Q.) If  you’re not currently taking advantage of some type of tracking software (free) or paid, how soon are you going to reverseyour foolish ways within the next 30 days or less?

As always, if you got any value out of this post, please Digg or tweet this. Thanks! And be sure you grab your explosive free 22 step small business marketing kit.

It’s a $97 dollar value! And for an extremely limited time, it’s  free!

A powerful strategic alliance is key!

 (Even If  You’re Not The Most Techie Or Internet Literate..)

Would you have a problem with being paid a nice ongoing (recurring) income for something you did or helped orchestrate just one time? Then you definitely need to look into the long profit potential of strategic alliances.

Would you be okay with getting paid (a huge) amount of money, either in a one time lump sum or in monthly or quarterly installments,  even if it meant it took you 6-12 months before it actually kicked in?

If your answered yes to one or both of those questions. Then this post was created specifically for you.

Your Current Marketing Limitations Are Basically Self Imposed…And It’s Time To Eliminate Them!

This post is going to quickly and (hopefully) thoroughly give you a nice glimpse into the enormous long term profit potential that’s currently available to you (and your) JV partners right now.

Basically your going to be exposed to four powerful proven basic long term money making marketing concepts.

That the enormously successful big boys & girls use on and offline year in and year out to make a ton of money!

And now so can you!

And (as always) this is just the tip of the proverbial marketing iceberg.

Introducing Four Mega Proven Long Term Money Making Concepts…. That You Can Use To Make A Ton Of Money Right Now!

Here are the four basic proven money making marketing concepts. Study the concepts, not just the examples and you’ll be light years ahead of your competition.

1.)  How to proactively and strategically use powerful “Back end” marketing to make a ton of long term profits for peanuts.

2.) How you can strategically cash in 24/7 using low cost high powered Joint Ventures/Strategic Alliances.

3.) How to turn powerful low cost high powered “Piggybacking” marketing into a systematic profit center.

4.)  How to strategically tap into (long term) the enormous profit potential in leveraging powerful (indirect) or direct  product Endorsements!

Proven Marketing Strategies And Principles Are Timeless And Have nothing To Do With The Latest And Greatest Marketing Medium…. Like The Internet

Basically, your about to discover how you strategically and efficiently apply these four basic mega proven marketing secrets in an example which (as always) is strictly for money making ( idea stimulating)  illustrations purposes only.

First off; just to add instant credibility to the headline of this post. The eight cents investment that was referenced there, is merely referring to the cost of a single 8.5 x 11 (one sided) sheet of paper.

And this (in essence) is merely a single sheet (one sided) one page sales letter and or flyer.

And it’s going to be included in someone Else’s offline 1st class outgoing enveloped mail. Simply put, right now (everyday) billions of dollars in offline 1st class enveloped mail order business is fulfilled.

( By the way: this mega proven (long term) money making  marketing concept of always adding some type of follow up sales offer inside of you (or ) your JV partners outgoing 1st class enveloped fulfillment mail.

Typically inexpensively adds an extra 10-40% of long term front & back end gross profits to your bottom line!)

It’s called adding a “Bounce Back Offer!” And boy is it profitable! This concept works, both on or offline!

And it’s just a guess, but probably a staggering (98%) of you reading this, are not currently consistently taking advantage of this one extremely brain dead simple mega proven marketing secret! Bad Marketer!

So here’s the concept. One of your current (or future) JV Partner(s) is currently mailing out 1st enveloped mail, that has something that their customers ordered in it.

( If you or your JV partners are not currently using money making Bounce Back Offers, your leaving an incredible 10-40% ( or more) of your long term profits on the table!)

Now your simply going  to add (JV) with them, by adding your single sheet one sided sales letter/postcard and or index card of your best (market tested offer)  to their 1st class outgoing enveloped mail or vice versa!

And your going to offer their customers (a special) super discounted introductory (first sale) price.

In essence your going to make an extremely irresistible “OTO” ( One Time Only) offer of some kind. In order to inexpensively create that all important first time customer.

And either split part of that first sale front end profit or offer your JV partner(s) part of the back end or some combination of both!

For example. Suppose your offering one of your JV partners 50% of a $37 dollar front end sale. And the normal retail price is $77 dollars (or more).

And your texts teaches the average “cashed strapped” person how to successfully and creatively acquire all types of property through the “Secret Short Sale” Real Estate acquisition method.

So both you and your JV partner will split that $37 dollar first sale (front end) profit and earn $18.50 apiece.

( Remember: even though the flyer was physical, your product or service can (and should) be digital whenever possible.)

So that’s where concepts # 2 & 3 come into play. Your structuring both a lucrative Joint Venture and your using powerful low cost  “piggybacking” as well.

But here’s where you (or your ) JV partner will probably be able to really break the bank long term.  Simply by adding another market tested one page flyer insert from another JV partner inside your book, regardless of whether the book is physical or digital.

And let’s say that JV partner # 3, they too are offering a special “OTO” offer for a special  90 day trial membership to their exclusive hands Mentorship training program. Normally it would retail for a range of three levels.

The most expensive Platinum level, which currently retails for $97 dollars per month. Next is the Gold level, which currently retails for just $67 dollars per month.

And finally there is the (ever popular) and the one that typically 60% of all participants usually start with which is the basic entry level Silver level. And it currently retails for just $47 dollars per month.

(Remember: both you and your JV partners initial offer(s) must be for a product or service that is relevant to JV partner # one’s main product or service! )

Meaning: At some point the intended prospect/lead was probably going to purchase it anyway.

The membership has live weekly Q & A webinars on various relevant subjects, a forum to both post potential JV projects and ask any of your most burning how to questions.( Plus, a gazillion unadvertised surprise bonuses.)

They also have an extensive archive of expert interviews, plus a guarantee of at least one new 60-90 minute guest expert interview per month etc.

And depending on which level your membership is, you can expect a ton of unadvertised monthly bonus trainings.

Here’s the point. Let’s say that you are one of the membership owner’s. And you know on average that your typical member (regardless) of what level they are.

On average stays about eight months. And you pay your affiliates 50% of whatever their referrals paid monthly membership premium is.

Because you also realize that on average for every 100 new paying members that you get. About 3% of them or (three paying members) will upgrade to your more advanced $12,000 dollar and $25,000 Protege Trainings!

And again, your affiliates will receive a check for 20% of those amounts as well!

With that type of extremely lucrative long term Back end profit potential.

You could approach an author that has a related book in your field and make the following extraordinary offer.

You’ll buy the book at cost and turn into a digital product and allow three of the biggest Mega Best selling Real Estate Gurus.

Namely Robert Allen, Carleton Sheets and Ron Legrand. Allow these three Icons to sell, give away and use your digital book as a free upsell bonus to both their massive on & offline followers.

And allow them to keep 100% of the upfront profits on the book. In exchange they guarantee in writing, that they’ll expose your book to at least 500,000 prospects!

And your numbers indicate that on average, about 38% will take advantage of your special “OTO” 90 day trial membership for just $29.95.

So that means initially that a staggering (190,000) strong will become member at some level. (500,000 x .38% = 190,000)

And of the 190,000, about 3% of them  or (5,700) members, will at some point upgrade to either the $12,000 or $25,000 dollar advanced Protege training program!

Plus, on average about 72% of the participants that sign up at any level,will remain there for at least eight months.

In Conclusion:

The $64K dollar question for you is this. If you were (or are) just trying (in vain) to just sell your silly little front end only (one time sale) low cost physical book or digital ebook.

Would you rather continue to struggle in vain or wise up and start learning how to professionally market (all) of your products or services? Or keep chasing the nickels and dimes and going broke in the process!

Q.) How soon will you be able to start using powerful strategic alliances within the next 60 days or less?

Grab your explosive free 22 step small business marketing kit. It’s a $97 dollar value!

Grow your business for pennies on the dollar!

(Even If You’re Not Really Sure What The Heck Your Doing Yet!)

Okay so this headline (sort of) suggests that you can (somehow) get something

big for nothing! Well, not quite.

But what is trying to convey is how you can start to create the type of results you want once you start to

really focus on solving your ideal prospects main concerns.

Case in point. The following examples (as always) are for illustration purposes only. Continue reading

Web traffic generator strategies that make you money!

You did happen to notice the word process in the headline,correct? Because just like in the offline world, when it comes to building a successful and profitable long term relationship with your online visitors, it also involves a process as well. Which means that whatever web traffic generator methods that you implement in order to drive highly targeted traffic to your site, you have to keep the psychology of the web in mine.

So How Is Your First Time Online Visitor And Your First Offline Dating Experience Identical?

If you or anybody you know has spent anytime lately trying to find that special someone. You know how tedious and time consuming this undertaking is,correct?

Especially if your attempting to do it online. You may spend a few hours on the weekend surfing a few online dating sites. And eventually you upload your photo, spruce up (as best you can) that all important bio, hit the upload button and wham!

Congratulations, your now officially a part of the 21st century and your now on your way to successfully cyber socializing. From this moment on (if you) watch carefully, notice how many parallels there are between good and bad dating experiences and long term online success.

Your careful observation, may just lead you to discover a revolutionary marketing breakthrough.

Your All Important First Impression (On Or Offline) Will Make Or Break Chances For Long Term Success….

Let’s just say after all the texting and a  few late night conversations, your both (finally) ready to have that all important first date!

You dined at this fancy restaurant that you’ve both always wanted to sample. And unbelievably, and  much to your surprise the night went extremely well.

And it certainly didn’t hurt that your dates ability to both listen  intently and throw in a little light humor here and there, was a real breath of fresh air.

So how is it that such a pleasant evening someone transformed into the “Date from hell!” Rated R!

As you rode back home in the car.

How Did Such A Great Beginning Turn Into A Dismal Failure?

What happened? It’s really quite simple. Your offline first date made the exact same tragic mistake that a staggering 97% of your online clueless competitors continue to make 24/7.

It all (quickly) started to go down hill when your dream ( first date) asked you the following absurd question during the ride home. They stated that even though the two of you had just met  and this was probably way too soon!

They wanted to know if you would “Marry them?” Say what?  A complete stranger wants to know if you’d like to get married  after just one date!’ Of course, your thinking, how absurd is that. And you are totally correct.

Of course after you suggest you two should probably never see each other again. You don’t leave skid marks getting out of there.

Right about now your probably scratching your head and wondering what the heck this totally ridiculous situation has to do with successful online marketing?

So What Revolutionary Marketing Breakthrough Can An Incredibly Bad First Date Teach You About Successful Online Marketing?

Your clueless competitors probably think that this totally ridiculous scenario pertains to some prime time sitcom. But they are totally incorrect in their assessment. Huh?

You see, whenever that all important first time visitor lands on site for the very first time. No matter how you try to  slice it.

The two of you are complete strangers, don’t you  agree? And just like it absolutely makes no sense (whatsoever) to propose marriage to complete stranger on a first date!

Likewise my friend, you’ll continue to starve if you try to sell (right off) the bat,  whenever that first time visitor lands on your site!

Because remember, when they first land on your site, they know zip about you or your company. And trying to shove a sales pitch down their throat on their first visit is a guaranteed long term recipe for disaster.

The proven alternative is is a process called “dating.” Meaning- you two get to know each other (and hopefully) over time, they eventually start to trust and they buy over and over again!

The short of it is this; instead of just trying to sell your first time online visitors (instead) try and get them to first opt in (join) your list and then during your all important follow process, then you eventually try to get them to  spend money with you.

After you’ve gained their all important trust! You must add the all important opt in box to your blog. Or you can simply test by sending your first online traffic to your lead capture page.

(Here’s an example of yours trulys all important lead capture page, your small business marketing idea kit.)

So hopefully (now) you can see how your first tim online visitor is a lot like an offline first date.

As always,if you got any value out of this post, please tweet or Digg this. Thanks!

Plus, be sure that you grab your explosive free 22 step small business marketing idea kit. It’s a $97 dollar value! And for an extremely limited time, it’s yours free!

Proven example of customer testimonials making you more money!

If you recently moved to a new town and your car suddenly needed some repairs and you did a local Google search and basically saw two listings. One that just offered a listing and  the companies phone number and another one that had a ba-zillion testimonials referencing it.

Which one do you think you’d call first? Bingo! Simple proven examples of customer testimonials and how they will easily add at least 25% more gross profit to your bottom line, is  the purpose of this particular case study.

A local consulting client of mine who also happens to be a JV (joint venture) partner as well.

He runs a very successful local computer repair business, that is currently in the expansion phase. Recently he was able to spare me (both) the inconvience and aggravation of trying to secure a refund on a very expensive and sophisticated piece of software that was purchased, but wasn’t working correctly.

As a direct result of his companies expertise, they got the software working properly and spared me the nightmare of trying to secure a refund from a company, which is located outside the US.

Had his company not been a consulting client, this timely service would normally have cost $150 dollars! (Yea, it definitely pays to know the right people!)

However, because  this client recently shared with me (both) on and off camera that simply by implementing just one of my recommended (non) techie marketing strategies, his company now routinely grosses an extra $500- $1,000 dollars more per week!

One simple brain dead strategy mind you! My client didn’t have to purchase any additional equipment of any kind in order to start successfully implementing this strategy.

So in order to demonstrate my gratitude, I wrote his company a sizzling testimonial on his Google local listings page. And that’s when the light bulb went off!

Introducing An Incredibly Brain Dead Simple Way To Get Up To 75% More More Money Making Testimonials! (And Increase Your Long Term Profits By At Least 25% Or More!)

Q.) If you were walking down a hill with a slight incline and someone came up behind you and gave you a slight nudge. Do you think you’d be able to resist moving forward?

A.) Probably not. Of course your wondering, what if anything, does that question have to do with your company systematically gathering bank account filling money making testimonials?

Simply this; and here is the initial strategy that my computer repair business client will test first, in order to start systematically creating long term money making testimonials.

From now on, whenever a paying customer comes into the shop to pick up their repaired computer, the company will offer the customer an instant cash discount percentage of X percent (meaning) they will test in order to discover which percentage produces the most bang for their buck.

If the customer will go online right on the spot and write a positive review of their service. In other words, the customer receives an instant discount for providing a long term money making testimonial.

You might test offering a slightly bigger percentage discount in exchange for a video or audio testimonial. Keep in mine, your typical customer/client has a natural reluctance of getting in front of a video camera.

The real point is this; by compelling your happiest and most influential customers and clients to provide a testimonial right on the spot in exchange for some type of incentive (bribe), just like the example of the person walking down a hill.

It will be all but impossible for a certain percentage of them to take you up on your extremely generous offer! You’ll exchange a short term discount in exchange for them providing you with a long term money making testimonial!

Think about it for a second; those testimonials (unlike) advertising you have to pay for over and over, will provide your company with long term credibility from now on!

Surely that benefit is worth some type of slight discount. Don’t you  agree?

Q.) How many creative ways will you be able to start systematically implementing a (low or) no cost power testimonial generation program for your business within the next 30 days or less?

As always, if you got any value out of this post, please Digg or tweet this! Thanks!

Be sure you grab your explosive free 22 step small business marketing idea kit! It’s a $97 dollar value! And for an extremely limited time, it’s free!

(Even If Your Right In The Middle Of A Crushing Recession!)

Selling information products made easy.

Let’s face it, who doesn’t want to inexpensively increase sales volume (during) any economic climate, but especially during a crushing recession.And remember, your typical competitor  has no idea that (on average) it cost them about 500% more to create a new  first time customer and or client.

Think about that statement for a second. Your typical cash starved struggling small business owner, is spending (on average) a whopping 500% more in order to create that new first time customer.

The main reason being, your first time customer has to be effectively persuaded by tons of in your face type of outrageously expensive traditional methods.

If you’ve had a chance to price  either local newspaper advertising or good old radio & local  TV ads etc.

Then you already have a pretty good idea the type of money far too many cash starved struggling small business owners are routinely spending in order to create that first new  customer.

Then it starts to be crystal clear why a staggering 88% of them are destined to fail within five short years or less.

How To Avoid One The Biggest Marketing Mistakes Eighty Eight Percent All Small Business Owners Make!

For some odd  reason(s) far  too many small business  owners overlook an incredibly simple long term wealth building opportunity and (as is) typically the case. This one like so many others, is right under their nose.

Do you know (or realise) that selling additional products or services to your existing customers,whether they be your own products or those of your top (JV ) joint venture partners is:

A.) Up to 500% less expensive.

B.) You can typically gross up to 60% or more in overall profits; because every additional sale that you make after your first one, instead of trying to recoup your up front expenses, instead your earning gross profit on every sale thereafter.

C.) You also move to overall gross profits sooner by implementing a proven referral generating program.

Given the opportunity, you always want to sell both you and your  top JV partners additional products & services to your existing customers. It’s typically up  to 500% less expensive and usually up to 60% or more profitable.

Introducing Three Incredibly Simple Ways To Increase Sales Volume Now!

Ladies & Gentlemen, one of the things your going to figure out really quickly, is no matter how you primarily  market your business (on or) offline.

Selling to your existing customers in order to increase your sales volume, flat out makes good sense.

So with that in mind, let’s take a  look at three incredibly (brain dead) simple marketing strategies that will increase  your profits by a  bare bones minimum of 25% or more.

1.) This simple money making  concept is often referred to as a “bounce back” offer. Here’s how it works. Let’s say your offline customer is about to leave the cash register, right after you or your sales  associate hands them their receipt, always be sure that you also hand them some type of hand stamped discount coupon card.

And of course your discount offers the biggest percentage for them returning to your store within 5 days or less.  For ex; they’ll get 20% if they return within five days of the date stamped on the back of your business card.

And 10% off their total purchases if they return with the card any time after the fifth day (or whatever) number of days that you inexpensively test in order to discover which number days produces the most bang for your buck.

2.) This next strategic use of the “bounce back” money making concept will easily help you out promote your wanna be competitors.

Anytime you mail out an order to your existing customers. Always be sure that you include one of your best market tested discounted offers that’s relevant to whatever their main purchase was.

Because it’s a statistical proven fact, a certain percentage of your purchasers will take advantage of a great (meaning) discounted price for and additional product or service!

(That’s the other sneaky little known marketing secret! By offering a discounted initial price for an on going service, a certain percentage of your customers will subscribe plus an even smaller percentage will keep their subscription active for years!)

And if you’re being paid some type of ongoing affiliate commission, your long term passive back end profits can really add up.

3.) This next extension of this powerful money making concept is so brain dead obvious, (to a savvy marketer) like you, that it ought to be criminal. Once you’ve established (by testing) your best discounted “bounce back” offer.

Do a little simple market research and find two- ten (or more) local offline potential JV partners that are non competing with your businesses, product or service.

And offer to split some part of your up front profits with them by adding your index card or one page sales letter in their outgoing mail, whenever their mailing out orders to their existing customers.

The net result is, you just inexpensively found a brand new untapped potential pool of new  customers and clients (plus) their referrals, for years and years to come for peanuts!

Q.) Which of these three brain dead simple,proven marketing secrets will you start implementing within the next 60 days or less?

As always, if you got any value out of this post, please Digg or tweet this. Thanks! Be sure that you grab your explosive free 22 step small business marketing idea kit! It’s a $97 dollar value!

For an extremely limited time it’s free!