A Simple Three Step Marketing Strategy That’s Worth 25% More To Your Bottom Line!

How many times have you heard it said, “It’s the little things that get you.”

And so it goes  when it comes to (both) creating and effectively implementing a proven marketing strategy.

For ex: have you noticed that whenever you fly on a fairly decent airline (where) the stewardess are typically well schooled in basic customer service marketing 101.

You are about to discover three incredibly powerful, (yet) often extremely under utilized online marketing strategies.

And once you adjust them through strategic testing and tracking, they will easily increase your long term profits by at least 25% or more.

And it doesn’t matter (what) particular small business niche your product or service targets. Continue reading

Introducing The Five Deadliest Words In Copywriting That Will Kill Your Sales Conversion Ratios!

Have you ever heard the saying “It’s not what you say, but how you say it?”

When it comes to proven sales copy that works, that saying was never more true.

Your long term sales conversion ratios will suffer if you make the cardinal mistake of habitually using ‘copy writing words’ that are proven to repel your prospects!

Remember, before you can effectively market (over time) to either your email list or your offline snail mail list. Continue reading

Savvy entrepreneurs must have some type of customer rewards program!

Have you ever heard the marketing truism that says “ You can’t buy an ad so powerful as the voice of those who are loyal.”

Truer words were never spoken (and or) written.

And when it comes to effectively creating and or (further) stimulating over the top customer evangelist.

A high powered ‘customer rewards program’ is just what the doctor ordered.

There’s another old saying in business, that lots of successful entrepreneurs live by, and it goes like this.

“A subscriber is good, a customer is (even) better, but a marketing partner (translated) a ‘customer evangelist’ is always best!”

Q.) What would you rather have?

A.) A list of 500 wish washy subscribers. (Because they may or may not ever actually buy anything.)

B.) Or an even smaller list of 50 rabid buyers!( Because they’ll definitely buy again & again!)

It’s simply a no brain-er,correct? You’d surely rather have that list of proven buyers.

So (then) the obvious question bares asking. How do you get your best prospects to go from casual subscriber to rabid (repeat) customer evangelist? Continue reading

Use these three simple information marketing strategies to increase your long term profits by at least 25%!

Have you ever heard the saying “Good judgement comes from experience, and unfortunately the experience usually comes from bad judgement!”

When it comes to effectively promoting your information marketing business.

You’ll often struggle in vain like a blind squirrel, without the proper guidance and or training/mentoring etc.

All too often, (especially) in the beginning of your success journey, you’ll consistently stub your toe many times, unless you invest in a quality ‘how to’ education of some of some kind.

On the other hand, proven how to small business marketing ideas and or strategies, (can and definitely will) fatten your bank account,providing you consistently implement them.

These next three brain dead simple marketing ploys and or strategies, will absolutely sky rocket your long term profits.

Especially if you or your top joint venture (JV) partners, ever promote your product or services via one of those free offline, 60-90 minute ‘how to’workshop formats. Continue reading

5 Incredibly Powerful Headline Writing Techniques That Make Your Copy Irresistible To Your Readers! Part One

Have you ever heard the saying “If your headline doesn’t grab their attention you may as well go home?”

It’s true. Powerful magnetic headline writing techniques actually involve three incredibly simple (although) not necessarily easy steps.

They basically involve three main steps which are the following:

1.) Your main power headline must grab and hold your readers attention, and (basically) induce them (by addressing) one or more of their main issues and or concerns.

And in the process cause them to want (or have) to read on in order to (finally) discover their long awaited answer(s) to their major most pressing dilemma(s.) Continue reading

Five direct marketing tips you should know!

Have you heard or read the startling statistic that says a staggering 80% of your online viewers will never view what’s beneath the fold?

It’s true. Believe it or not, a lot of your success or failure regarding (effective) direct marketing tips that actually work.

Has as much to do with what you do before, during and after your entire overall sales process.

(And for those of you not totally familiar with the term ‘above the fold’ it’s an old offline newspaper term that simply refers to part of your screen that you can see without using your scroll bar.) Continue reading

Failure to apply these seven proven copy writing tips will cost you a fortune!

Any idea why so many otherwise (serious) cash strapped small business owners start out virtually clueless.

Especially when it comes to ‘how to’ effectively use proven copy writing tips.

 In order to avoid creating the all too typical sort of written (on) and offline marketing materials which repel their prospects in droves.

It’s almost as if they specifically took an advanced course in ‘small business copy writing sales kill’. Continue reading

Why These Five Additional Email Marketing Tips Your Business Simply Can’t Do Without!

Do you remember in the previous post in this series about five proven email marketing tips. 

And how your business and or your top joint venture partners could cash in big time using these incredibly powerful, and mega proven five email marketing strategies.

In order to systematically increase (both) your short and long term profits. Continue reading

The barter business model will strategically explode your marketing reach!

Do you know anyone in business (especially) small business that consistently uses cashes in with barter strategies?

My friend the barter business is not only alive and well.

Somewhere near the tune of billions annually (thank you very much), but no matter what size your current operation is.

You can and should (seriously) consider adding some type of barter (and or) hybrid barter marketing strategy to your small business marketing arsenal.

Otherwise (you’re) potentially leaving a ton of un mined profits (short) and long term on the table.

(FYI) Be sure you consult your CPA and or tax specialist regarding any and all tax questions before you aggressively and or actively participate any type of legal barter arrangement. Continue reading