Utilize proven marketing research process steps.

Do you realize that the Super Bowl can (sometimes) command as many as 100 million viewers?

And the proper marketing research process steps you take can (either) lead to a successful marketing campaign or an entire waste of money, time and effort.

Sure the Super Bowl is the last meaningful football game of the year and simply the largest sporting event in the USA!

And whichever major network that’s hosting the game gets to charge outrageous prices for traditional advertising. That withstanding, all types of major corporations with extremely deep pockets fall all over themselves to get a fraction of a nano second in front of all those highly untargeted eyeballs. Continue reading

Sample White Papers:How To Use Low Cost High Powered Sample White Papers Special Reports To Flood Your Cash Starved Small Business With New Customers! Part Two

 Your Local Supermarket Offers A Proven Brain Dead Simple Marketing Template That You Can Use To Make A Fortune…

As you discovered in part one of this series about using low cost high powered sample white papers special reports.

Your cash starved struggling small business and or service can explode. And you can increase your long term profits for peanuts, just by offering your extremely valued customer base, free quality ‘how to’ problem solving information products and services and gain their trust for pennies on the  dollar.

For example purposes only: suppose you (or your intended prospects) were thumbing through your offline yellow page directory or an online ezine newsletter. And you saw the following headlines.

Of course it is understood that your intended prospects are actively looking for solutions to these three specific problems and or concerns.Right? Continue reading

Sample White Papers:How To Use Low Cost High Powered Sample White Papers Special Reports To Flood Your Cash Starved Small Business With New Customers! Part One

   (To Increase Your Customer Base By A Bare Bones Minimum Of 25% In The Next Six Months Or Less!)

Your just two simple marketing steps away from harnessing the incredible power of utilizing sample white papers, to literally flood your business or practice with more semi qualified leads or prospects than you currently know what to do with or how to handle.

And in the process, eliminate up to 90% of your would be competition. Plus position yourself as the go expert in your particular niche. Continue reading

Example Of Poor Customer Service! Five Simple Ways This Example Of Poor Customer Service Kills Your Chances For Long Term Success!

Okay, who hasn’t seen example after example, of an example of poor customer service?

And remember that really bad example of the company who’s customer service was so out to lunch that as a direct result you or a loved one (and or) a sibling vowed to never ever do business with that company again?

Relive that rather negative experience now (and then) keep your thoughts on file,.

Because just a bit ahead you’re going to get a birds eye view of just how insidious (and potentially deadly) to your long term future success, those feelings your harboring really are.

But first, let’s revisit the fundamentals for just a second.Okay? Continue reading

Proven sample direct mail letter guide.

Wanna know what a sample direct mail letter can definitely teach you about getting your customers to say yes to written  propositions more often? Me too!  😀

When was the last time you got some snail mail from a world class marketer?

Oh you’d remember for sure, because at some point you’ve probably purchased from them before.

The top marketers seem to have a proven system that they follow. Do they not?

They really do seem to have a hidden sales system.

(A proven machine) if you will they unleash on us and (kaboom!) Tons of money ends up in their bank account.At least (on the surface) that’s the way it seems to work, right?  😀

Whether it’s on a  limited space postcard and or a full fledged sales letter. They simply know  how and what needs to be done to get to the yes, would you not agree?

Of course all the normal stuff  like, proven marketing ideas for small business owners applies. Like using and consistently A/B split testing your main power headlines etc.

So  let’s quickly focus on five incredibly simple things you can do right now to increase your direct sales letter response rates. Continue reading

You can’t totally prevent chargebacks, but you can profit as a result of lowering them!

Of course you know accepting credit cards equals increased business correct?

But discovering how to prevent chargebacks had better be a part of the conversation as well.Agreed?

Otherwise you definitely run the risk, of starting an avalanche of paying refunds and dealing with some less than honorable consumers.

Too many chargebacks and your entrepreneurial dreams, are headed for trouble. This particular post, was written, to hopefully prevent this from happening, to any large degree.

Continue reading

Never worry about buying email leads ever again!

  And Dramatically Slash Your Traditional Advertising Costs By As Much As 50% Or More!

You’ll never have to worry about buying email leads ever again, once you implement this simple strategy.

Q. Honestly, when was the last time that you sat down to watch one of your favorite network television shows?

And you said to yourself, “Gee I can hardly wait to see what type of advertisements they run on this show?”  😀

That doesn’t happen does it? In fact, what do 99% of us do as soon as there is a break in the action? That’s right. Skip out to to do whatever and return just in time to continue watching the remainder of the show, correct? ( That’s if you even still bother watching any type of traditional network television at all.)

Continue reading

Are you calculating lifetime value of a customer.

Hopefully you discovered a ton of practical (easy) to implement, not to  mention (surefire) marketing strategies or tactics, in part three of this powerful ongoing series.

As a direct result of calculating lifetime value of a customer.

Follow this simple logic.

Suppose you are the typical small dairy farmer that has 150 (at times) totally cantankerous cattle.

You rise at 5 am every morning (and for) the next 4.5 half hours, you lead them back to the barn.Good luck!  😀

And the last worker out of the barn, merely closes the door (but) sadly doesn’t secure it! Continue reading

Calculating Lifetime Value Of A Customer: Three Simple Ways To Build It And Profit It From It! Part Three

As you discovered in part two, understanding and calculating lifetime value of a customer stats is a must, don’t you agree?

It’s a shame the vast majority of cash starved small business owners and or service providers.

And (probably) a staggering 95% or more.

Are totally in the dark when it comes to fully grasping this incredibly important concept.

In part two of this powerful series about calculating lifetime value of a customer.

You saw how a savvy marketing genius like Robert Allen made a perpetual fortune (each month), simply by leveraging his VIP opt in email subscribers.

And doing a completely logical and brain dead simple joint venture (JV), with another successful entrepreneur.

And the net result was both he & Dean  Grazioso made a fortune in our hypothetical case study. Did they not? Continue reading